ISPI 2018 - Designing eLearning for Cross-Cultural Workplace Needs
•Download as PPTX, PDF•
0 likes•141 views
The rise in technology has affected the way that we live, work, think, and learn. E-learning is no exception; it provides a flexible and economic solution for global organizations to reach diverse audiences. In this session, participants will gain insight into the challenges that organizations encounter when developing content that is adapted for international audiences. They will become familiar with best practices that aim to cut down on wasted resources and help increase learning outcomes.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to ISPI 2018 - Designing eLearning for Cross-Cultural Workplace Needs
Similar to ISPI 2018 - Designing eLearning for Cross-Cultural Workplace Needs (20)
Recently uploaded
Recently uploaded (20)
ISPI 2018 - Designing eLearning for Cross-Cultural Workplace Needs
- 1. Designing eLearning for Cross-Cultural Workplace Needs Roberta Dombrowski Lisa Giacumo, PhD ISPI April 2018 Seattle, WA
- 2. Session Objectives • Identify a systematic process to adapt eLearning content for global audiences • Recognize content within courses that may require cultural adaptation • Recognize best practices for developing eLearning content for global organizations
- 3. Companies are training their employees • Estimated that companies spend $100 billion annually on training of their employees • 2/3 of training costs stem from travel expenses • How do we reduce the cost of training? Image Source: https://elearningindustry.com/wp-content/uploads/2016/11/2-elearning-production-quality-standards.jpeg
- 4. Turning to eLearning • Global companies using eLearning to help solve training needs • Increased flexibility • Real time access • Reduced costs • Larger reach • Consistent way of delivering content Image Source: http://www.pua.edu.eg//userfiles/small%20globe20131117104150.png
- 6. Cultural Adaptation Process Model Image Source: Edmundson, A. (2007). The cultural adaptation process (CAP) model
- 7. Tips for designing eLearning content • Identify your audiences • Look for clarity of copy and graphic design • Pair down word choices, idioms, and cultural references • Create a standard writing style and design guidelines for translation and localization • Consider developing global training teams that build a strategy for rolling out international content* • Consider having content go through design and review phases by cultural representatives
- 8. Table Activity Work with 2-3 other people at your table: • Select an example from the packet • Identify 2-3 aspects of the example that might benefit from a redesign • Be prepared to report back to the group
- 9. Think, Pair, Share • What design challenges have you encountered in your cross cultural work? • How did you overcome them? Image Source: https://previews.123rf.com/images/baranq/baranq1603/baranq160300464/53952538-group-of-business-people-working.jpg
- 10. Summary • ELearning provides great opportunities for training teams • Adapting eLearning for global audiences can take a lot of effort • Things to consider when designing: • Content type • Instructional method • Media Image Source: http://blogs.articulate.com/rapid-elearning/wp-content/uploads/sites/7/2015/11/e-learning.png
- 12. Thank You! Roberta Dombrowski – robertadombrowski@u.boisestate.edu Learning Experience Designer The Predictive Index Lisa Giacumo, PhD - lisagiacumo@u.boisestate.edu Assistant Professor Organizational Performance and Workplace Learning Boise State University
Editor's Notes
- SLIDE GOAL: Orient learners to presentation topic, provide background and why the topic interests me
- SLIDE GOAL: Orient learners for goals of session and roadmap of where the session will go
- SLIDE GOAL: Introduction/Mini lecture (5 MIN) – quick reminder of training industry today Speaking points: Good news for all of us is – companies are training their employees! Spending a lot of money on training Most of the costs are travel related – taking people out of work, actual flights, board, shipping actual materials, etc. Question is how do reduce some of the costs of training?
- SLIDE GOAL: Introduction/Mini lecture continued (5 MIN) – Transition to global companies using eLearning and the benefits it brings Speaking points: eLearning offers many benefits to global organizations Traditionally content being produced by global firms in English than later translated/adapted ELearning are cultural artifacts and reflect the environment that they're created in
- SLIDE GOAL: Introduction/Mini lecture (5 MIN) – Introduce examples of courses that were culturally adapted – where the problem is Speaking points: ELearning are cultural artifacts People involved in eLearning or distance education should be sensitive to the social, cultural, and language assumptions embedded within their online courses and programs One example above had issues with content being adapted. The Instructional Designer for this course, used the mnemonic DASH to show a hiring process with our assessment tool. Our localization agency came back and said that it translates to ‘DAESH’ in French which is too close to the pronunciation for the radical group ISIS (probably worst case scenario but you get the point) One example above is where we had no issues with content being adapted. The Instructional Designer for the project included our Localization Project Manager during every step of the design and development process. She was able to review important content choices such as images, graphics, and colors being used. By now you're probably like “we get it Roberta we should think about adaptation while designing to help eliminate issues down the road. BUT how do we actually do it?”
- SLIDE GOAL: MINI LECUTRE (25 MIN)- Use theory to inform practice - introduce Cultural Adaptation Process Theory (why it was created, different, levels) Speaking points: Created in Edmonson in 2007 - model is helpful to determine if content adaptation is required for learning content Matrix can be read from left to right where you identify the course in terms of complexity – then determine steps to adapt content to learner Higher levels would require more effort How to work through the model: Evaluating content types and examples Identifying pedagogical paradigms, include instructional methods, activities and so forth Identifying Media Identifying national level cultural dimensions of learners and critical cross-cultural dimensions (associated features and characteristics) of the course Determining the adaptation strategy
- SLIDE GOAL: MINI LECUTRE (25 MIN CONTINUED) - Introduce some best practices designers can use when creating cross-cultural content Speaking points: Audience – if you know you're going to have international audience members or have to localize content, keep this in mind from the very beginning and let it guide you Think about graphics Keep your word choice as concise as possible Writing guides can be helpful for localization/adaptation teams Depending upon how large your organization is there could be a specific team member handling localization or entire teams Consider having content go through design and review phases by cultural representatives
- SLIDE GOAL: SMALL GROUP ACTIVITY (20 min)- Give participants the opportunity to apply what they’ve learned in a safe environment. Provide them with examples and ask them to work in small groups (2-3) to identify aspects of the designs that might benefit from a redesign. Speaking points: Take 20 minutes to work with 2-3 other people at your table. Look through the examples and identify 2-3 aspects of the design that might benefit from a redesign. When you're done well circle back with the group to discuss. Debrief: Ask: What are some areas of the example your group identified to potentially redesign?
- SLIDE GOAL: Give participants time to think about relating what they learned doing the session to their work environment Ask: Are there any examples of projects that you’ve worked on that were designed for global audiences? How did it go? Are there any lessons learned that from today that you plan on taking back to projects moving forward?
- SLIDE GOAL: WHOLE GROUP DISCUSSION (5 MIN) - Re-enforce benefit of cultural adaptation of learning content, determining localization strategy Summarize lessons learned & take away Speaking Points: Companies are spending a lot on training, most of it is spent on travel ELearning is a great option for global organizations but with that comes issues of cultural adaptation, localization, etc. To cut down on potential problems think about content, instructional method, media when designing and developing content that might be adapted CAP Model provides a great way to think through it.
- SLIDE GOAL: Provide an opportunity for learners to ask questions/concerns
- SLIDE GOAL: Provide contact information for learners to reach out after the session