Hashtags are the SEO of Instagram.
As any marketer does, I spend a lot of time thinking about keywords for mine and my clients websites, trying to get that 1st position.
But for ages, I haven't done the same thing for Instagram hashtags. I put relevant hashtags, I used the 30 your allowed and my clients saw decent growth.
Then the realisation came across me. Those hashtags are like my SEO keywords, and if I use the right ones I can get much better growth.
The recipe for this is to use a mixture of low competition and high competition hashtags, and I have layed out my strategy in this here document.
Also... I can do these sliders now thanks to my lovely LinkedIn community!
#socialmediatip #socialmediaoptimization #socialmediatips #socialmediastrategy #socialmediacontent #socialmedia #marketer #hashtags #keywords #seo #instagram
2. Hashtag strategy
You can use up to 30 hashtags on each post,
but that doesn’t mean you have to.
Make sure your hashtags are relevant
Don’t repeat hashtags
Find a niche - 10 relevant views are
better than 100 random
@plana_social
#socialmediatips
3. Find search pool
for hashtags
The search pool is how many posts there are for that
specific hashtag.
Search your hashtag
in Instagram
Go to tags tab
The number of posts
is your search pool
1
2
3
@plana_social
#socialmediatips
4. Split up your
hashtags
Plan 5 hashtags into each of these groups.
Under 50K
500K - 1M
50K - 200K
Hyper
relevant
200K -
500K
Super
popular
@plana_social
#socialmediatips
6. How to get found
in discover
Your post needs to exceed the average likes and
comments of other posts to be in the top 9.
So if the average likes of a post for your hashtag is
700 and you are only getting 70, you aren’t likely to
get found.
This is why we use the hashtag groups to maximise
our chances and push us up the ranks.
@plana_social
#socialmediatips
7. Hope this helps
you grow your
account!
Share the love! Like, tag, comment and share
the post. We read everything!
Save for later@plana_social
#socialmediatips
