The document provides an overview of enterprise data protection options and strategies. It discusses the changing threat landscape, including increasingly sophisticated attackers and the need for preventative controls. Regarding payment card industry data security standards (PCI DSS), it notes there are 12 rules and 4 approved ways to render credit card numbers unreadable. A case study is presented of a large retail chain that used tokenization to simplify PCI compliance, achieving benefits like faster audits, lower costs, and better security. Different data security methods like hashing, encryption, and tokenization are compared in terms of how they can be applied at the application, database, and storage levels. Best practices for tokenization and evaluating various approaches are also covered.