Philip Chesney is a creative entrepreneur and project manager seeking new opportunities. He has over 5 years of experience product managing the online English learning platform EnglishKey, where he launched new courses and markets, managed remote teams, and achieved high student satisfaction. Prior to this, he was an executive English trainer in Brazil and holds an MBA and project management certifications.

1. PHILIP CHESNEY
Skype: PhilipChesneyBiz - PhilipChesney@yahoo.com - LinkedIn URL - Product Portfolio
PROFESSIONAL OBJECTIVE
Creative and resilient entrepreneur in marketing and PMP/Agile professional looking to leverage
background in education, marketing, and product management for new endeavors. Proven ability to
combine vision, creativity, and business acumen with well-developed project management and
leadership qualities to support product launches, open new markets, and position them for success.
CORE COMPETENCIES
✓ Course-ware development ✓ Teambuilding, Leadership ✓ Business acumen
✓ Agile, Scrum, Product management ✓ Startups ✓ Content Creation
✓ Strategic Business Planning ✓ User Experience (UX) ✓ Inbound marketing
PROFESSIONAL EXPERIENCE
EnglishKey / EnglishAdvantage Inc. NH, USA 2012 – Present
Product Manager & Product Marketing Manager
EnglishKey is an online English learning & teaching platform for teachers, students, and businesses. Lead
LatAm operation and strategic direction with full responsibility for bottom-line factors such as: new
course-ware development, product and project management, and new strategic partnerships. Oversee
marketing efforts and direct new course-ware development. Closely follow up with organizations using
our service to guarantee a great user experience. Manage teacher-student relations and maintain high
quality ratio across multiple channels.
Key Achievements:
Identified an opportunity in the US $100 Billion+ English learning industry to target a niche
and highly profitable customer segment.
Envisioned two products, executed the vision, launched them successfully, and increased the
revenue by acquiring corporate customers like Amazon.
Built initial minimum viable product (MVP) through lean startup method which allowed
students to take business English courses on an online learning platform with live teachers.
Conducted 500+ hours of demo classes to determine approach and validate new offering.
Currently lead a cross-functional remote team comprising of marketing, sales, developers,
designers, curriculum authors, ESL teachers, and customer support across many time zones.
Developed 2 learning platforms with a rich set of features and 9 courses in the last 5 years.
Developed Scrum / Agile processes, requirements gathering processes, standards for epics &
user stories, and remote daily scrums.
Collect requirements, create wireframes & working prototypes to decrease gulf of evaluation.
Introduced and launched new learning and teaching courses to international markets: Brazil,
Colombia, Guatemala, Saudi Arabia. Partnered with local players to ease market entry.
Built a Fluency Builder using Google speech SDK – Became USP when selling to schools.
Designed and led 3 user experience tests with more than 100 teachers, students, and admin.
Hire and train all teachers. Manage teacher performance and satisfaction with clients.
Achieved 97.2% student satisfaction at Amazon and other multinational companies, and re-
enrollment of 91%.
Inbound marketer – Product Marketing – Key Achievements
Conceptualized and launched EnglishKey. Created all marketing & branding for EK.
Spearheaded development of a more responsive, up-to-date website for new learning platform
resulting in 3x traffic to site, improved SEO, reduced bounce rate, and increased time on site.
Conceived social media (Facebook) group posting strategy that quadrupled weekly sign-ups.
Generated 2000+ teacher base on platform in 6 months.

2. PHILIP CHESNEY
Skype: PhilipChesneyBiz - PhilipChesney@yahoo.com - LinkedIn URL - Product Portfolio
Implemented inbound marketing strategy to push new sign ups through the buyer’s journey
and get them to convert. Oversee content strategy and creation in different medias: text &
video. Email marketing for group has reached: Open rate average is 39% and CTR is 16%.
The content strategy’s goal educates teachers and has made EK an authority in online English
teaching. EK receives 300+ resumes per week from teachers who want to teach at EK.
Actively do product evangelism at Edu & Tech fairs to create visibility and new business.
Failures:
Created training material; trained 2 call-center agents in Live Person software and call
etiquette, and launched call center. The inception of the call-center was premature for the
moment in the company’s life, thus was shut down after three months. Costly lesson learned
about planning and forecasting!
Executive Business English Trainer - São Paulo, Brazil 2009 – 2014
Key Achievements:
Customized each individual class as per the needs of the executive.
Highly positive feedback from students due to fast English improvement. This helped build a
strong personal brand inside companies and increase client portfolio. Trained executives in
preparing for presentations and interviews.
Ran mock interviews with 26 executive students and helped them land new jobs.
Reached maximum capacity of students after 5 months of teaching. Worked with execs from
major companies such as: KPMG; PWC; Deloitte; Itaú; & Citi Bank.
Scouted all new students through word of mouth marketing, international fairs, and
networking events, thus having a minimal customer acquisition cost.
Maintained 31active weekly students and kept turnover below 6.4% each year.
EDUCATION
Master of Business Administration (MBA) - Business School São Paulo BSP - São Paulo,
Brazil 2016
Dual Master’s International Management (MIM) - Business School São Paulo BSP, São Paulo
& Escuela Organización Industrial, Madrid, Spain. 2012
Bachelors in International Relations (BA) – FAD, MS - Brazil 2009
EXECUTIVE EDUCATION, EXTRACURRICULAR & AWARDS
HubSpot Academy – Inbound Certified – 2017; Content Marketing Certified 2018
Project Management Institute PMI - Agile Certified Practitioner PMI-ACP - 2017
Project Management Institute PMI - Project Management Professional PMP - 2016
UCLA - Anderson School of Management-Entrepreneurship & Innovation Course - 2015
UCLA - Anderson School of Management-New Product Management & Emerging Markets
Harvard Business School - International Management Course – 2011
Blog & Vlog – AgiFall.com Project Management Resource Library – 2017 - Present
Dinner with Bill Clinton – Special award from Laureate Universities for top academic
performers. Awarded to only 2 out of 281,000 students from Laureate Schools in Brazil.
LANGUAGES & TECHNICAL SKILLS
English – Native; Portuguese – Fluent; Spanish – Proficient. Camtasia; iSpring; Audacity; Live Person;
MailChimp; A/B testing; UX Testing; Google Analytics; Asana; Online Teaching; Online Training &
Webinars; Content Development; XMind; Agile; SEO; Wordpress.