Public access to Resume

1. Jayendra Katti
Phone number: +91-8050863919
Email address: jayendra.cbalc@gmail.com
Address: Vinayaka Nilaya, 15th Main, Indiranagar, Bengaluru.
About Myself
I am a creative and dedicated professional who aspires to hone my skills in the field of
Marketing & Branding. I am able to think both creatively and objectively to bring together
campaigns that are not only aesthetic but goal-oriented.
Career Objective
My career objective is to grow in the field of marketing while continuously acquiring new
skill sets and using those skills to deliver value to the organization that I am a part of.
Work so far
January 2014 to Present - Senior Marketing Advisor at Four Clover Realty Pvt. Ltd.
Also known as CloverMark.
Primary Responsibilities:
 Brand custodian for the Four Clover brand and its subsidiary brand, CloverMark also
taking care of the brands created by CloverMark such as ‘The Vin’yard’, ‘The Ivy
League’, ‘Charmion Celestial Eco Habitat’, etc.
 Interacting and brainstorming with an external advertising agency for creative and
branding campaigns
 Interacting and liaising with vendors for timely delivery of creative collaterals
 Conducting both internal and external events to increase lead generation and store
walk-ins
 Creative maintenance of the company website, projects website (specific to the
brand)
 Initiated a ‘Beautiful Bengaluru’ campaign that is now recognized by the BBMP
Commissioner and the Mayor of Bengaluru as a benchmark campaign to beautify
Bengaluru
 Initiated a concept called ‘Let’s Disconnect’ which has been CloverMark’s biggest
marketing achievement for lead gen and brand building. A day away from your
gadgets and close to nature
 A personalized French communication campaign for a French property called ‘The
Vin’yard’.
 Strategic projects which involve managing the Brand Architecture of the company
and defining the role of each service vertical for the next five years
 Determining the Marketing and Sales Effectiveness strategy which involved basic
understanding of Marketing Mix Models
 Training new employees on Brand Ethos and Communications for the brand

2. Achievements @ work
 Re-vamped the company website
 Independently conceptualized and created a catchy and informative video for an
introduction to the company which was widely used by the sales teamand corporate
activation team
 Independently conceptualized and created four property concepts for properties
 Successfully launched new developers such as Symbiont Infra Pvt. Ltd., Charmion
Developers, BCD Pvt. Ltd. into the market
 Got promoted to a Senior Marketing Advisor
Some work done
 Corporate video for the brand - http://bit.ly/1IB8lmM
 ‘Let’s Disconnect’ - http://on.fb.me/1KtACw2
 ‘Beautiful Bengaluru’ - http://on.fb.me/1IptaQb
 Personalized French communication video - http://bit.ly/1KtkWGc
o This video was sent as a letter to the prospects to give them the feel of the
brand.
 Look and feel videos of some brands(properties)
o Charmion Celestial Eco Habitat - http://bit.ly/1GU1QEi
o The Vin’yard - http://bit.ly/1fzvMzA
 Golf Tournaments - http://on.fb.me/1GU2Fgc, http://on.fb.me/1IBv4uJ
 Illustrations and drawings - http://on.fb.me/1D1L9fi
 Facebook page on Marketing, Advertising & Branding - http://on.fb.me/1Ipu5Qx

3. EDUCATION
2012 to 2014- MBA in Marketing from Alliance University, Bengaluru. 2014
Year- Bachelor’s Degree in Business Administration (Marketing) from KLE
Lingaraj College, Belgaum.
2012
AWARDS AND ACHIEVEMENTS
EDUCATIONAL
 Have participated and secured 1st and 2nd place in various business school festival
contests in the fields of Business Quiz, Marketing, Advertising, PR and
Entrepreneurship
 Best Outgoing student for the Batch 2009 – 2012, KLE’s College of Business
Administration, Belgaum
PROJECTS
 Research on “Brand Perception in Various Economic Dailies”
 Research on “Opportunities in the Fabric Preference of Youth In 5 Major Indian
Cities”
 Organizational Study on Elegant Offset Printers, Belgaum
SKILLS
 Well-versed in MS Office
 Intermediate skills in Photoshop, Adobe After Effects and Adobe Illustrator
 Team Player
 Good Communication Skills
 Good Presentation Skills
 Social Media Skills
OTHER SKILL SETS
I also independently manage my own Facebook page- ‘The Madvertising World’ (About
inspiring marketing campaigns across brands) with over 670 people on it.