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Consumerization of IT


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Presentation by Joseph Williams at the Microsoft November 11, 2009 US CIO Summit

Published in: Technology

Consumerization of IT

  1. 1. Consumerization of IT<br />Dr. Joseph Williams<br />Chief Technology Officer – Enterprise & Partner Sales<br />Microsoft Corporation<br />
  2. 2. More virtual meeting would save lot’s of time and money...”<br />Carter is part of the majority of people within the company who feel that finding the right information takes too much time. <br />“…I told my boss; Do you want me to work or not? In that case I need a SmartPhone!...”<br />7:30 am<br />Works on his personal netbook on the train and reads his work email via WiFi. Stores PPT for 1st meeting in his SkyDrive<br />Texts his admin about the day’s first meeting.<br />Surfs for news<br />8:15 am<br />Arrives at work. Opens his work laptop and fires-up e-mail and his IM client to follow up on his action items. Imports PPT from SkyDrive.<br />Facebooks his enthusiasm for the Denver Broncos’ win last night<br />3:00 pm<br />At Starbucks, completes on-line training for the day while sipping his latte.<br />In between training modules works on e-mail and IM on his laptop. <br />Pays bills online.<br />1:00 pm<br />OCS Conference briefings with his team leads. <br />IMs with his ex-wife about childcare for the evening<br />Uses OpenTable to book his date-night dinner this Friday.<br />5:00 pm<br />At daughter’s soccer practice. <br />Starts a 2-hour conference call with Bangalore dev team that he finishes at home.<br />Checks e-mail on his home PC and mobile device throughout the evening.<br />CARTER IS OFTEN A MOBILE WORKER, HE PREFERS TO HAVE ACCESS ALWAYS AND EVERYWHERE.<br />NO HARD SPLIT IN PRIVATE LIFE AND WORK.<br />AGE:<br />GENDER:<br />STATUS:<br />32<br />Male<br />Divorced, 2 Children <br />Carter feels it is important to be part of several communities.<br />Medium<br />High<br />Low<br />MobilityCarter travels a lot and likes being able to work from anywhere. Carter is frequently meeting customers, partners and suppliers. More external access would improve his work.<br />In the future Carter would like to be even more mobile.<br />“… Flexibele worktime, that is necessary!...”<br />Priorities<br />I always have access to the internet<br />Carter feels it is important for his job to find information regardless of where he is working.<br />Carter is regarded as an early adopter of latest technology.<br />I always have access to the network and our systems.<br />Carter emphasises the importance of being able to work from home in order to balance his life.<br />Carter will check his email on the weekend but not so it intrudes on his time with family and friends.<br />I need to enter information only once.<br />With his own technology.<br />81%<br />Technology in use<br />SATISFIED<br />All information is easy to access and share<br />A day in Carter’s life...<br />With the overall technology infrastructure of his employer.<br />54%<br />SATISFIED<br />Our systems enable me to do my work well and efficiently.<br />Technology preference<br />With his technology at home.<br />96%<br />Current<br />Prefered<br />SATISFIED<br />
  3. 3. Working in a Blended World<br />Outsourcers<br />Employees<br />Shared<br />Data<br />Friends<br />And<br />Colleagues<br />1946-1964<br />80 M<br />Consultants<br />Baby Boom<br />Russian<br />Job<br />History<br />Partners<br />English<br />About me<br />German<br />Ukrainian<br />French<br />Wu<br />Mandarin<br />Shopping<br />French<br />Polish<br />Home<br />Spanish<br />English<br />Gujarati<br />Persian<br />Italian<br />GenX<br />46 M<br />Your<br />Work Force<br />Maithili<br />Cantonese<br />Japanese<br />Turkish<br />1964-1980<br />Portuguese<br />Blogs,<br />News,<br />Interests,<br />Things to Watch<br />Sindhi<br />Korean<br />Hindi<br />Min<br />76 M<br />Generation Blend<br />Arabic<br />Vietnamese<br />Tamazight<br />Punjabi<br />Spanish<br />Play<br />Work<br />Bengali<br />Kannada<br />Javanese<br />Marathi<br />Marathi<br />Telugu<br />Tamil<br />Contractors<br />Malayalam<br />Customers<br />Family<br />Photos<br />Portuguese<br />English<br />Company Data<br />Millennials<br />Communities<br />Personal Data<br />Freelancers<br />Contingent Staff<br />1980-2000<br />
  4. 4. Information Workers are using a wide variety Of Self-Provisioned Applications<br />
  5. 5. 50% <br />can install any app<br />55% <br />can access any web site<br />35% <br />“work around” IT security<br />Who Owns the Desktop?<br />Sources: MS Survey of IW, Oct 2007; EMC-2007. <br />
  6. 6. Consumerization of IT<br />Device<br />Data<br />Applications<br />Empowered<br />End User<br />Provisioning/<br />Management<br />
  7. 7. Consumerization of IT<br />Personal<br />Business<br />Where it isWho owns it<br />Device<br />Data<br />Applications<br />Empowered<br />End User<br />Provisioning/<br />Management<br />
  8. 8. Consumerization of IT<br />Business<br />Personal<br />Device<br />Data<br />Applications<br />Empowered<br />End User<br />Provisioning/<br />Management<br />
  9. 9. Consumerization of IT<br />NOTE TO PAULA:<br />We need to change the word “netbook” to a new word: what is it?<br />Leverage Consumer Devices<br />NOTE TO DESIGNER:<br />This slide needs a pictoral representation of the following types of devices, grouped logically:<br />-Mobile devices<br />-Kiosks<br />-Desktops<br />Device<br />Data<br />Applications<br />Laptop PC<br />Windows, Linux, and MAC<br />Low-cost small notebook PC<br />Windows and Linux<br />Cell phones<br />Windows Mobile, IPhone, Android and Blackberry<br />Empowered<br />End User<br />Provisioning/<br />Management<br />
  10. 10. Consumerization of IT<br />Rich Client<br />Virtualized Client<br />Device<br />Applications<br />Data<br />Empowered<br />End User<br />Thin Client<br />Non-managed Client<br />Provisioning/<br />Management<br />
  11. 11. My Computer<br />The Traditional Computer<br />My data, my pictures, my music, this is information is personal<br />My Documents<br />I like my application toolbars floating<br />I just installed ITunes<br />My Applications<br />My kids pictures are on my desktop<br />I print to my printer<br />My OS<br />My User Settings<br />I requisitioned that Laptop it’s mine, I take it home.<br />Dependencies create complexity<br />My Hardware<br />
  12. 12. A Device<br />My data, my pictures, my music, this is information is personal<br />The Optimized Desktop<br />Data follows me as a service tied to my identity<br />Documents<br />My Documents<br />I like my office toolbar floating<br />I just installed ITunes<br />Apps follow me as a service<br />Customization follows me tied to my identity<br />Applications<br />My Applications<br />My pictures are on my desktop<br />I print to my printer<br />Settings follow me as a service<br />Printers deployed as a servicetied to my identity<br />OS<br />User Settings<br />My OS<br />My User Settings<br />I requisitioned that Laptop it’s mine, I take it home.<br />I use any managed device<br />Remove dependencies to reduce TCO and increase agility<br />Hardware<br />My Hardware<br />
  13. 13. Manage State<br />Enterprise will manage state on the modern desktop based on security compliance and trust or the device or OS<br /> Enterprises will manage state on:<br />Data<br />Applications<br />User Settings<br />Operating Systems<br />
  14. 14. Manage State<br />A Device<br />Data<br />Documents<br />Applications<br />Applications<br />Identity<br />OS<br />Group Policy<br />User Settings<br />Computer Settings<br />Hardware<br />
  15. 15. Role based client architecture<br />Mobile<br />Replaceable PC<br />flexibility, easy to migrate users<br />Office<br />Application <br />Virtualization<br />Hot-desking<br />flexibly, compliance, free seating <br />Bitlocker Drive Encryption<br />Folder<br /> Redirection<br />Application <br />Virtualization<br />Terminal <br /> Services<br /> (LOB Application)<br />Folder<br /> Redirection<br />Extending PC life<br />security, low cost, carbon–neutral <br />Contract/ Offshore<br />Task<br />Hosted Image<br />security, right apps and data<br />Corp. Laptop <br />access apps from client’s site<br />Windows Fundamentalsfor Legacy PCs<br />Terminal <br /> Services<br /> (Desktop)<br />Windows Vista Enterprise Centralized Desktop<br />Windows Vista Enterprise Centralized Desktop<br />Windows Fundamentalsfor Legacy PCs<br />Embedded<br />Contractor<br />Anywhere -on<br />non company PC<br />Working from Anywhere<br />security , emergency access<br />Windows Vista Enterprise<br />Centralized Desktop<br />Windows Server 2008 <br />Terminal Services Gateway<br />
  16. 16. Consumerization of IT: Social Computing<br />BUT…<br />Why is it interesting?<br />People<br />It is already here<br />Leveraging the blended life<br />Business<br />Find, connect, and network with experts<br />Break down organizational barriers<br />Promote end user innovation<br />Improved business agility<br />
  17. 17. Challenge: Loss of Control<br />
  18. 18. Challenge: Confusion<br />
  19. 19. Challenge: Breaking Convention<br />
  20. 20. What level of use of consumer social networking services do you allow?<br />Are any SN services more business appropriate than others? <br />Which ones?<br />How are they used for work purposes?<br />How do you see SN changing communication and collaboration behaviors at your company?<br />Social Networking<br />
  21. 21. Which other consumer-grade tools do you see being used for work purposes at your company?<br />Why are people using them?<br />Which concern you the most?<br />Which Consumer apps do you use personally at work?<br />What are your thoughts on CoIT?<br />
  22. 22. Responding to the influx of Consumer Apps<br />What do you do when you learn of the use of consumer apps for business?<br />What type of groundswell is necessary to gain your support of new/unsupported tools?<br />What is the process for change? <br />How do you let users use what they want but maintain control of your environment?<br />
  23. 23. Who owns the assets?<br />Empowered end user<br />Risk management<br />Self-Provisioning<br />Synergies<br />Self-Service<br />Reduce IT costs and improve security<br />Cost pressure<br />Consumerize IT?<br />
  24. 24. Parting Thoughts<br />What are you really trying to accomplish?<br />How can you accomplish those things in a responsible way?<br />Choice?<br />Flexibility?<br />Reduced TCO?<br />Virtualization?<br />Management?<br />Support?<br />Is there a way to achieve the best of both worlds?<br />
  25. 25. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.<br />The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.<br />