These are the slides I presented at the #SMSociety15 conference https://smsociety15.sched.org/event/84f2409561cd92c5cc1fc5b8b01558f9
While social media includes the applications that support the creation and exchange of user generated and participatory content (Kaplan & Haenlein, 2010), the focus is commonly on the presentation or actions of users, the networks created on the platforms, and what we can do to promote our various WIIFMs (What’s In It For Me). It is less studied from the perspective of the networks themselves, especially through the influence and role of the non-human elements. Through this inverted perspective much may be learned, especially involving simple assumptions about the role of agency, namely the power to act (Latour, 2013). It is this social aspect of social media where actor-network theory can be most usefully employed, as the agency of things themselves may frequently be overlooked (Adams & Thompson, 2011) when rushing to understand the black box of assumptions present in social media research and practice.