SlideShare a Scribd company logo
Is My Product
Team Any Good?
How to Measure + Evaluate Product Culture


in Organizations
@d8a_driven
ABOUT ME
@d8a_driven
PRODUCT MANAGER


DIRECTOR


VP


CHIEF PRODUCT OFFICER


PRESIDENT


CEO


STRATEGIC PARTNERSHIPS


ENGINEERING MANAGER


UX DESIGNER


DATA ANALYST


MARKETING


SALES


SCRUM MASTER


ENTERPRISE COACH


STARTUP ADVISOR


TRAINER


MENTOR


AUTHOR


SPEAKER


Bruce McCarthy


Founder, Product Culture
@d8a_driven
@d8a_driven
PRODUCT-MARKET FIT


100+ PEOPLE


SERIES B+
I FOCUS ON SCALE-UPS:
@d8a_driven
@d8a_driven
SUCCESSFUL
PRODUCT TEAMS
LEADERSHIP


STRUCTURE


CULTURE
SUCCESSFUL PRODUCT TEAMS NEED
@d8a_driven
@d8a_driven
LEADERSHIP
BUILDING YOUR PRODUCT TEAM
STRATEGY
DEVELOPMENT
GO TO MARKET
ALIGNMENT
Leadership Over Management
CPO NEEDS QUESTIONS
INFLUENCE
• PART OF EXEC TEAM?


• CONFIDENCE OF TEAM/OTHER EXECS
EXPERIENCE
• EXPERIENCE AT THIS STAGE + BEYOND?


• TEAM SIZE?


• B2B VS. B2C
FOCUS ON TEAM
• WHAT ARE YOU WORKING ON?


• WHAT’S YOUR WEEK LIKE?


• TELL ME ABOUT A FAILURE ON YOUR TEAM
@d8a_driven
STRUCTURE
Product Managers Gain Focus
RATIO PAST TREND
PM:PRODUCT 1:3 1:1
PM:PMM 3:1 1:1
PM:UX 5:1 1:1
PM:ENG 1:10 1:5
TEAMS EMPOWER CUSTOMERS
COMPANY CUSTOMER TEAMS
EBAY BUYERS
SELLERS
TRIPADVISOR HOTELS
RENTALS
THINGS TO DO
RESTAURANTS
ECOMMERCE PLATFORM CONSUMERS
STORE ASSOCIATES
MERCHANDISERS
OPERATIONS
Matrix Structure
@d8a_driven
PRODUCT


CULTURE
SKILLS+PRACTICES


TOOLS+TECH


OKRS+KPIS


PRODUCT MGMT
PRODUCT CULTURE IS NOT
@d8a_driven
SHARED ASSUMPTIONS
ABOUT WHY WE’RE
HERE, HABITS OF MIND,
WAYS OF WORKING.
PRODUCT CULTURE IS
@d8a_driven
MANY FUNCTIONS SHARE
A MISSION TO SCALABLY
MAKE THEIR MAKE THEIR
CUSTOMERS SUCCESSFUL
PRODUCT CULTURE EMERGES WHEN
@d8a_driven
@d8a_driven
EVALUATING


THE TEAM
BEHAVIORS
• Focus on making your customer awesome


• Share a compelling vision of the future


• Empower teams to pursue that vision


• Leverage enablers of scale
Making Your Customer Awesome
LOOK FOR QUESTIONS
TARGET CUSTOMER + PROBLEM
• WHO IS YOUR TARGET CUSTOMER?


• WHAT PROBLEM DO YOU SOLVE FOR THEM?
REGULAR DISCOVERY
• TELL ME ABOUT YOUR MOST RECENT CUSTOMER
CONTACT
VALIDATION DISCIPLINE
• WHAT METRIC ARE YOU TRYING TO MOVE WITH YOUR
LATEST FEATURE/RELEASE?


• WHAT WAS THE LAST FEATURE/PRODUCT YOU KILLED?
A Vision of the Future
LOOK FOR QUESTIONS
MISSION OVER WORK • WHAT IS YOUR/YOUR TEAM’S CURRENT GOAL?
CLEAR DIFFERENTIATOR
• WHAT’S THE MAIN REASON PEOPLE CHOOSE YOUR
PRODUCT OVER ALTERNATIVES?
STRATEGIC ROADMAP • WHAT’S YOUR 3-YEAR PLAN?
Empowered Teams
LOOK FOR QUESTIONS
PRODUCT TEAMS • WHAT TEAM ARE YOU ON?
OWNERSHIP
• WHO DECIDES WHAT YOU WORK ON?


• WHAT DOES YOUR TEAM OWN?
AUTONOMY
• WHAT HAPPENED THE LAST TIME YOU CUT A FEATURE
OR SLIPPED A DATE?
Enablers of Scale
LOOK FOR QUESTIONS
BUILD ONCE, SELL MANY
• WHAT WAS THE LAST CUSTOMIZATION YOU DID FOR YOUR
PRODUCT?


• WHAT WAS THE LAST FEATURE REQUEST YOU GRANTED?
BUSINESS OBJECTIVES
• WHAT DOES YOUR PRODUCT CONTRIBUTE TO THE
COMPANY?


• WHO OWNS P&L?
BUY OVER BUILD
• WHAT WAS THE LAST BUILD VS. BUY DECISION YOU/YOUR
TEAM MADE?
BEHAVIORS
• Focus on making your customer awesome


• Share a compelling vision of the future


• Empower teams to pursue that vision


• Leverage enablers of scale
@d8a_driven
INTERVIEWING


THE TEAM
Interview Tips
• Don’t just talk to Product people


• Ask them to rate the awesomeness of their job right now + why


• Have followup questions ready


• Take detailed notes


• Use unattributed quotes as evidence


• Working on a measurable survey instrument
@d8a_driven
To learn more:


Visit productculture.org


Sign up for my weekly nanoletter,


ONE THING on Product Culture
@d8a_driven
QUESTIONS?

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