The Visual Attraction of Pinterest

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Pinterest is too important to ignore. How are you using Pinterest to market your business?

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The Visual Attraction of Pinterest

  1. 1. Discussion with Carol Clegg VPA @ Classic Exec www.classicexec.com 505-506-6007
  2. 2. Pinterest encourages peopleto collect images that inspire them, think of a hugebulletin board and being able to share what you love virtually!
  3. 3. Invitation only - update As of last week, no longer required
  4. 4. CONNECT YOUR ACCOUNT TO TWITTER OR FACEBOOK Think about which one promotes your business Use the account you use most frequently Pins will not automatically post to Twitter or Facebook Sign into the account you wish to connect with
  5. 5. USER NAME, PROFILE NAME AND ABOUTYour profile can either be your own name, your business name or a combination of both. Your user name will be your url link In the about include your webpage and location if a local biz
  6. 6. ALL SOCIAL MEDIA NEEDS A GAME PLAN Online marketing you should remember to  Ask yourself these ??? simplify your goals which should include:  Before you pin – who do you want to attract? Drive traffic to your site  Who is your ideal client? Add people to your mailing list  What do they want to see? Turn visitors into buyers  Try to focus on this as you pin and ask - Social media tools should act as spokes in  Will they find it inspiring? the wheel .
  7. 7. Social media tools should act as spokes in the wheel .
  8. 8. SETTING UP YOUR BOARDS What are you passionate about?  Pinterest allows you to become a Showcase your personality! source of information and ideas Use this to create your boards  Share great content  Careful about promoting your product and services continually
  9. 9. Add clientsto pin withyou
  10. 10. NAMING YOUR BOARDS Naming your boards – be  3 ways to pin creative  Use the Pin It bookmark Short and to the point  Upload your own Each board has it’s  Repin unique URL – easy for sharing Add an about to each board
  11. 11. HOW TO PIN
  12. 12. PINS
  13. 13. Who is using Pinterest? Numbers and more….. 3rd largest referral traffic source  Projected to grow to 40% 145% increase in daily of all social media driven users since March 2010 purchases when beta site launched  Too big to ignore! Spend over an hour on the site – longer than any other Above average incomes
  14. 14. My mustang pin….
  15. 15. SUCCESS STORIESQ&A
  16. 16. Welcome to contact me if you have any questions at carol@classicexec.com 505-506-6007 http://pinterest.com/classicexec/

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