The document discusses how different generations including Baby Boomers, Generation X, Millennials, and Generation Z differ in terms of the time periods and circumstances in which they came of age, as well as their attitudes and behaviors around areas like parenting, technology use, environment, economics, and food. Generation Z is characterized as being culturally diverse, less engaged in risky behaviors than previous generations but facing more stress and mental health issues, and having high expectations around customization, transparency, and access over ownership in various domains.

2. Why Do People Differ Across Age?
Age effects
People Change
Cohort effects
Circumstances Change

3. Last Four Generations
Boomers (1946 – 1964)
The first ”modern” children, adolescents and adults. Holds the current
definition power in Western societies. Will never grow old.
Generation X (1965 – 1982)
The latchkey kids who became helicopter parents.
Grown up in the shadow of the counter cultural movement and the Boomers
Millennials (1983 – 1995/2004)
Children of doting helicopter parents. Great optimism and strong ego. More
diverse and tolerant, but also more narcissistic.
Generation Z/ Homelander (1996 – 2010 or
2004+)
Googlito Ergo Sum: I google + Google knows me = I exist

4. Society
Technology
Environ-
ment
PoliticsEconomy
Food Gen Z
Context
Multi-Generational
S.T.E.E.P.

5. Demographics and Social
▪ Culturally and ethnically diverse
- racially mixed (54% Caucasian)
- living without both parents(31%)
▪ Baby bust: birth rate dropped 10% since 2007
▪ Parenting: from helicopters to drones -
millennial moms not as indulgent?

6. Social and Cultural
▪ A less “delinquent” generation (booze & drugs
are down)
▪ Halted/reversed child obesity
▪ Look up to parents
▪ Mental stress/eating disorders up
▪ But failure is increasingly an option

7. ▪ Digital Natives
▪ Multitask between 5 screens
▪ 8 seconds’ attention span
▪ Communicates in pictures
▪ Expects
- customizable interfaces,
- instant gratification
▪ But troubled by loss of privacy
▪ and prefers Face-to-Face!
Technology

8. Environment
▪ Will be 9 billion people when grown up
▪ Will face climate change and resource
depletion
▪ Innate sense of sustainability
▪ Wholesome, bio-diverse
▪ Attuned to “green-washing tactics”
▪ Generation Z girls more likely to be
vegetarians for ethical and diet reasons

9. Economics
▪ Financially cautious and realistic
▪ More entrepreneurial, less college-bound
than Millennials
▪ Expects flexible payment options,
e.g. mobile payment
▪ Open to the “sharing economy”
▪ Favors “access” to “ownership”

10. Little Foodies
▪ Generation Z nutritionally conscious
▪ More inclined to cook from scratch
▪ Eating in beats eating out
▪ Ethnic, cross-over, fusion foods
▪ Demands transparency
(environment, animals, people)
Good-bye McDonalds, Hello Chipotle!

11. Emerging Food Snobs?
She’s brings plain
green tea for lunch -
not top grade Matcha
Tea like we do!

12. Wildcards & Speculations
▪ Increasing interest for ‘urban homesteading’
▪ Food cart/trailers, pop-up restaurants?
▪ Science backlash? Anti-GMO/ Anti-Vax
▪ Vertical farming
▪ In-vitro meats
As future parents:
▪ Continuing breastfeeding trend
▪ Might choose “less bad” to balance cost concerns

13. Thank You!
To learn more please visit
Afterthemillennials.com
@aftermillennial
512-568-4941