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TRANSDIEGETIC INFORMATION:
WHAT IT IS AND WHY IT MATTERS
Luciano Floridi
Professor of Philosophy and Ethics of Information
Director of Research
Diegesis = "recounted story”.
Sound is diegetic or not, depending on
whether its source is or is not “inside”
the narrative.
E.g. source music vs. mood music.
Diegetic information
Nondiegetic information
characters
viewers
FILM
OUTLINE OF THE PRESENTATION
 Diegetic vs. nondiegetic information
 Transdiegetic information
 Onlife and transdiegetic information
 Why transdiegesis matters
 Some open questions
Diegetic information
Casablanca
Michael Curtiz
1942
Non-diegetic information
in Casablanca, directed
by Michael Curtiz, 1942.
Nondiegetic information
Casablanca
Michael Curtiz
1942
Information is diegetic or not
depending on whether it is available
(not: accessible) to informees within a
specified context, or environment
(infosphere).
Diegetic information
Nondiegetic information
Crossing the threshold.
Two examples:
① nondiegetic used diegetically
② diegetic used nondiegetically
Apocalypse Now
Francis Ford Coppola
1979
① nondiegetic used diegetically
House of Cards
developed by Beau Willimon for Netflix
Season 1, 2013
② diegetic used nondiegetically.
Interactivity can erase the distinction
between diegetic (internal) and non-
diegetic (external) information.
Information is transdiegetic if it can
move seamlessly between D and ND
spaces dynamically.
Design of User Interface (UI) becomes
crucial.
Diegetic information
Nondiegetic information
Transdiegetic information
Mass Effect 3 (2012), third person shooter,
BioWare, Xbox 360, PlayStation 3, MS
Windows, Wii U.
① Transdiegetic: from D to NOND
Dead Space 3 (2013), third-person shooter,
Visceral Games and Electronic Arts, MS
Windows, Xbox 360, PlayStation 3.
② Transdiegetic: from NOND to D
Why does Transdiegesis matter?
ICTs are “transdiegetising” our world.
Blurring the distinction between
① reality/virtuality
② human, machine and nature
Changing information from
③ scarcity to abundance
Shifting priority from
④ from entities to interactions
① reality vs virtuality
① reality vs virtuality
② Human – Machine – Natural
Cathy Hutchinson controls a robot arm
with her thoughts, through BrainGate.
May 2012.
③ From scarc
to abundance
④ from entities to interactions
To be is to (be) interact(able)
2004 2005 2006 2007 2008 2009 2010 2011 2012
22.5
20
17.5
15
12.5
10
7.5
5
2.5
0
Ca. 20% of EU population used a laptop to access
the internet, via wireless away from home or work.
ONLIFE
Inside the computer
Outside the computer
ONLIFE
Head-Up Display of Need for Speed: Hot
Pursuit, Criterion Games and EA Digital
Illusions, Electronic Arts, Xbox 360, 2010.
ONLIFE
Harry's LapTimer, iPhone/iPod/iPad app,
version: 17.1.5, updated: 30 August 2013,
developer: Harald Schlangmann.
ONLIFE
The diegetisation of ICTs displays.
From “mass-effecting” reality
to “dead-spacing” it?
 how should we design
transdiegetic ICTs?
 what are the moral, educational,
and social challenges of
transdiegetic ICTs?
 what are the right policies
that should guide the
development and regulation
of transdiegetic ICTs?
ACKNOWLEDGEMENTS. This research was
supported by an AHRC grant.
COPYRIGHT DISCLAIMER. Texts, marks, logos,
names, graphics, images, photographs,
illustrations, artwork, audio clips, video clips, and
software copyrighted by their respective owners
are used on these slides for non-commercial,
educational and personal purposes only. Use of
any copyrighted material is not authorized without
the written consent of the copyright holder. Every
effort has been made to respect the copyrights of
other parties. If you believe that your copyright has
been misused, please direct your correspondence
to: luciano.floridi@oii.ox.ac.uk stating your position
and I shall endeavour to correct any misuse.

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Transdiegetic Information: What It Is and Why It Matters

  • 1. TRANSDIEGETIC INFORMATION: WHAT IT IS AND WHY IT MATTERS Luciano Floridi Professor of Philosophy and Ethics of Information Director of Research
  • 2. Diegesis = "recounted story”. Sound is diegetic or not, depending on whether its source is or is not “inside” the narrative. E.g. source music vs. mood music.
  • 4. OUTLINE OF THE PRESENTATION  Diegetic vs. nondiegetic information  Transdiegetic information  Onlife and transdiegetic information  Why transdiegesis matters  Some open questions
  • 6. Non-diegetic information in Casablanca, directed by Michael Curtiz, 1942. Nondiegetic information Casablanca Michael Curtiz 1942
  • 7. Information is diegetic or not depending on whether it is available (not: accessible) to informees within a specified context, or environment (infosphere).
  • 9. Crossing the threshold. Two examples: ① nondiegetic used diegetically ② diegetic used nondiegetically
  • 10. Apocalypse Now Francis Ford Coppola 1979 ① nondiegetic used diegetically
  • 11. House of Cards developed by Beau Willimon for Netflix Season 1, 2013 ② diegetic used nondiegetically.
  • 12. Interactivity can erase the distinction between diegetic (internal) and non- diegetic (external) information. Information is transdiegetic if it can move seamlessly between D and ND spaces dynamically. Design of User Interface (UI) becomes crucial.
  • 14. Mass Effect 3 (2012), third person shooter, BioWare, Xbox 360, PlayStation 3, MS Windows, Wii U. ① Transdiegetic: from D to NOND
  • 15. Dead Space 3 (2013), third-person shooter, Visceral Games and Electronic Arts, MS Windows, Xbox 360, PlayStation 3. ② Transdiegetic: from NOND to D
  • 16. Why does Transdiegesis matter? ICTs are “transdiegetising” our world.
  • 17. Blurring the distinction between ① reality/virtuality ② human, machine and nature Changing information from ③ scarcity to abundance Shifting priority from ④ from entities to interactions
  • 18. ① reality vs virtuality
  • 19. ① reality vs virtuality
  • 20. ② Human – Machine – Natural Cathy Hutchinson controls a robot arm with her thoughts, through BrainGate. May 2012.
  • 21. ③ From scarc to abundance
  • 22. ④ from entities to interactions To be is to (be) interact(able)
  • 23. 2004 2005 2006 2007 2008 2009 2010 2011 2012 22.5 20 17.5 15 12.5 10 7.5 5 2.5 0 Ca. 20% of EU population used a laptop to access the internet, via wireless away from home or work. ONLIFE
  • 24. Inside the computer Outside the computer ONLIFE
  • 25. Head-Up Display of Need for Speed: Hot Pursuit, Criterion Games and EA Digital Illusions, Electronic Arts, Xbox 360, 2010. ONLIFE
  • 26. Harry's LapTimer, iPhone/iPod/iPad app, version: 17.1.5, updated: 30 August 2013, developer: Harald Schlangmann. ONLIFE
  • 27. The diegetisation of ICTs displays. From “mass-effecting” reality to “dead-spacing” it?
  • 28.  how should we design transdiegetic ICTs?  what are the moral, educational, and social challenges of transdiegetic ICTs?  what are the right policies that should guide the development and regulation of transdiegetic ICTs?
  • 29. ACKNOWLEDGEMENTS. This research was supported by an AHRC grant. COPYRIGHT DISCLAIMER. Texts, marks, logos, names, graphics, images, photographs, illustrations, artwork, audio clips, video clips, and software copyrighted by their respective owners are used on these slides for non-commercial, educational and personal purposes only. Use of any copyrighted material is not authorized without the written consent of the copyright holder. Every effort has been made to respect the copyrights of other parties. If you believe that your copyright has been misused, please direct your correspondence to: luciano.floridi@oii.ox.ac.uk stating your position and I shall endeavour to correct any misuse.