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The year 2010 may well be remembered as a watershed year when activists and journalists used new technology to speak truth...
Scope of our time together • Social Change Management   • It’s all about you! • Impact of digital   • Internet and social ...
I don’t know better– but I might know different...
”The future is already here  — its just not very evenly distributed”                                                     4...
In a nutshell• Founder of Mindpark and others…• Senior advisor in all things internet and media  • Old, new, digital. Some...
42% in Sweden5% in Egypt
M Y T AGL IN E       Those who say that it cannot be doneshould get out of the way of those who are doing it!
We wake up to a new world      ... everyday
It would still happen, but.... • Not yet?   • Discovery... • Not so fast?   • Speed... • Not in the ”leaderless” way?   • ...
The Annual report 2011 • The leaks   • ”Until Wikileaks, it appeared that governments believed they     retained the upper...
And the ”tech”... • Towards zero friction   • About our new best friend • One machine - every window   • About knowing eve...
Towards zero friction   About our new best friend
Iris11 months old
4 years old50% of the swe population is internet users @ age 4
3 years old50% of the swe population is internet users @ age 3
N OW YOU !Walk and talk • Experiences of zero friction? • Do you feel enslaved by tech or...? • What defines IRL?       • ...
Towards zero friction
One machine - every window  About knowing everything and everyone
Aristotle was the last person to know everything      there was to be known in his own time
The only thing we know   for sure about thefuture is that we will be      wrong!
1 HB (Human brain)• 1.2 billion PC / 2.7 billion cellphones• 60 trillion links• 246 exabytes data• + 7 additional points...
The One Machine equals 8 billion ”HB”
N OW YOU !Walk and talk • ”the one” / ”the one machine” - scary shit? • Are you there? • Threat or possibility for individ...
The One — in every window
The social drugAnd about the love of it
How did this happen?
content isnt king, conversation is      content is just the stuff we talk about
N OW YOU !Walk and talk • The value of content vs conversation? • Personal experinces? • Threat or possibility for individ...
”We aren’t simply projecting identity,         we’re creating it.”
1. ID E NT I TY
1. ID E NT I TY
1. ID E NT I TY
1. ID E NT I TY
1. ID E NT I TYBlogs, youtube, flickr, ”old sites” etc...
2 . N E TWO R Kthe social graph...
2 . N E TWO R K... its people
2 . N E TWO R Ksocial knots
3 . YO U AR E IN TE R NE T
3 . YO U A RE IN TE R NE T01:44 am
my time
my place
... in realtime
my activities
my genome
my money
my cookalong
my weight
my weight - on twitter...
3 . YO U A RE I NTE R N E T”Its not information overload       its filter failure”               Clay Shirky @ Here comes ...
4 . YO U D ON T C AREThe geeks dont rule
4 . YO U D ON T C AREUbiqutuous
4 . YO U D ON T C AREA new look at knowledge
4 . YO U D ON T C AREIt all comes together
4 . YOU DO N T C AREIts a new way
4 . YOU DO N T C AREand they really dont care
FO UR STE P S, FOR R E ALFour steps towards 100% • You are your identity • You are your network • You are internet • You d...
What 100%?• Always on - offline merges with online• Work vs spare time turns boring vs fun• Personal turns public• Man | m...
N OW YOU !Walk and talk • Impact on brands? • Fun or fear / friend or foe? • Transparency vs Integrity? • The new persona ...
The social drug
The three keys • Towards zero friction   • About our new best friend • One machine - every window   • About knowing everyt...
five one-liners to make     a better world
1. Its not a lesson to be learned         – its a life to live
”What we have to learn to do,    we learn by doing.”    Its not a lesson to be learned           – its a life to live
If you don’t enjoy it    – don’t do it
2. Use technology– even for its own sake
It used to be   ”don’t”
Be curious – get inspired!
3. An old idea too big to bend      is bound to break
Governments don’t get Darwin
It is not the strongest of the      species that survive    nor the most intelligentbut the one most responsive to        ...
Embrace change.It’s full of opportunities.
Strive to incorporate online and social media channels into all      everyday operations
4. Keep it simple.     No, listen!     I mean itKeep it really simple
Strive to incorporateonline and social media channels  into all everyday operations
KISS      It’s still true...            ... and hard workIt’s often easier to complicate things ;)
5. Babysteps
Avoid the big #FAILGo for the easy #WIN
Klydda inte![ How we in Skåne say: ”Keep it simple, stupid” ]
Where there is joy, curiosity, a      sense of opportunity,determination and smart people taking collaborative babysteps  ...
• If you cant feel it, its not there  • try no less than to be loved• Everyone is communicating - publicly  • you have to ...
The early bird gets the wormBut the second mouse gets the cheese
Be honest and do good shit!
ST AY CON N EC TE DBe honest and do good shit!       http://jardenberg.se              @jocke     joakim@jardenberg.com   ...
THE END
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
Joakim Jardenberg's presentation
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Joakim Jardenberg's presentation

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Joakim's presentation for Democratic Exchange Forum in Malmö March 6, 2012.

Published in: Technology, Business
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Joakim Jardenberg's presentation

  1. 1. The year 2010 may well be remembered as a watershed year when activists and journalists used new technology to speak truth to powerand, in so doing, pushed for greater respect for human rights. It is also the year when repressive governments faced the real possibility that their days were numbered.
  2. 2. Scope of our time together • Social Change Management • It’s all about you! • Impact of digital • Internet and social media as part of world democratization? • The future? • and why it matters...
  3. 3. I don’t know better– but I might know different...
  4. 4. ”The future is already here — its just not very evenly distributed” 40% 30% 20%Innovators 10% Early adopters Early majority Late majority Laggards 0%
  5. 5. In a nutshell• Founder of Mindpark and others…• Senior advisor in all things internet and media • Old, new, digital. Some call me a social media therapist. CEO whisperer (working with five CEO:s from Swedens top-25 largest corporations). #4 when Huffington post listed ”The Most Influential Tech CEOs On Twitter”• Business angel and investor • Only in early stage tech startups. #14 when the Telegraph picked ”The 100 most influential technology investors in Europe”• Internet pundit, evangelist, advocate • Open data, open source, open everything #fxinternet
  6. 6. 42% in Sweden5% in Egypt
  7. 7. M Y T AGL IN E Those who say that it cannot be doneshould get out of the way of those who are doing it!
  8. 8. We wake up to a new world ... everyday
  9. 9. It would still happen, but.... • Not yet? • Discovery... • Not so fast? • Speed... • Not in the ”leaderless” way? • Organization • Not ___ ?
  10. 10. The Annual report 2011 • The leaks • ”Until Wikileaks, it appeared that governments believed they retained the upper hand.” • The social networks • ”Social networking sites may be new, but they are important because they are a powerful tool that can facilitate camaraderie and support between disaffected critics living under similarly abusive governments around the world.” • The unstoppable force • ”The Tunisian government sought to enforce a tight media blackout and shut down individual access to the internet but news quickly spread thanks to new technologies.”
  11. 11. And the ”tech”... • Towards zero friction • About our new best friend • One machine - every window • About knowing everything and everyone • The Social drug • And about the love of it
  12. 12. Towards zero friction About our new best friend
  13. 13. Iris11 months old
  14. 14. 4 years old50% of the swe population is internet users @ age 4
  15. 15. 3 years old50% of the swe population is internet users @ age 3
  16. 16. N OW YOU !Walk and talk • Experiences of zero friction? • Do you feel enslaved by tech or...? • What defines IRL? • 1 min personal reflection • 4 min in group (3ppl/group) • Share insights • Discussion
  17. 17. Towards zero friction
  18. 18. One machine - every window About knowing everything and everyone
  19. 19. Aristotle was the last person to know everything there was to be known in his own time
  20. 20. The only thing we know for sure about thefuture is that we will be wrong!
  21. 21. 1 HB (Human brain)• 1.2 billion PC / 2.7 billion cellphones• 60 trillion links• 246 exabytes data• + 7 additional points...
  22. 22. The One Machine equals 8 billion ”HB”
  23. 23. N OW YOU !Walk and talk • ”the one” / ”the one machine” - scary shit? • Are you there? • Threat or possibility for individual/business? • Lunch - back here 1:30pm • Share insights • Discussion
  24. 24. The One — in every window
  25. 25. The social drugAnd about the love of it
  26. 26. How did this happen?
  27. 27. content isnt king, conversation is content is just the stuff we talk about
  28. 28. N OW YOU !Walk and talk • The value of content vs conversation? • Personal experinces? • Threat or possibility for individual/business? • Share insights • Discussion
  29. 29. ”We aren’t simply projecting identity, we’re creating it.”
  30. 30. 1. ID E NT I TY
  31. 31. 1. ID E NT I TY
  32. 32. 1. ID E NT I TY
  33. 33. 1. ID E NT I TY
  34. 34. 1. ID E NT I TYBlogs, youtube, flickr, ”old sites” etc...
  35. 35. 2 . N E TWO R Kthe social graph...
  36. 36. 2 . N E TWO R K... its people
  37. 37. 2 . N E TWO R Ksocial knots
  38. 38. 3 . YO U AR E IN TE R NE T
  39. 39. 3 . YO U A RE IN TE R NE T01:44 am
  40. 40. my time
  41. 41. my place
  42. 42. ... in realtime
  43. 43. my activities
  44. 44. my genome
  45. 45. my money
  46. 46. my cookalong
  47. 47. my weight
  48. 48. my weight - on twitter...
  49. 49. 3 . YO U A RE I NTE R N E T”Its not information overload its filter failure” Clay Shirky @ Here comes everybody
  50. 50. 4 . YO U D ON T C AREThe geeks dont rule
  51. 51. 4 . YO U D ON T C AREUbiqutuous
  52. 52. 4 . YO U D ON T C AREA new look at knowledge
  53. 53. 4 . YO U D ON T C AREIt all comes together
  54. 54. 4 . YOU DO N T C AREIts a new way
  55. 55. 4 . YOU DO N T C AREand they really dont care
  56. 56. FO UR STE P S, FOR R E ALFour steps towards 100% • You are your identity • You are your network • You are internet • You dont care. Kind of.
  57. 57. What 100%?• Always on - offline merges with online• Work vs spare time turns boring vs fun• Personal turns public• Man | machine and we’re living by numbers...• Everyone has superpowers and - everything is a conversation
  58. 58. N OW YOU !Walk and talk • Impact on brands? • Fun or fear / friend or foe? • Transparency vs Integrity? • The new persona - The new brand? • 1 min personal reflection • 4 min in group (3ppl/group) • Share insights • Discussion
  59. 59. The social drug
  60. 60. The three keys • Towards zero friction • About our new best friend • One machine - every window • About knowing everything and everyone • The Social drug • And about the love of it
  61. 61. five one-liners to make a better world
  62. 62. 1. Its not a lesson to be learned – its a life to live
  63. 63. ”What we have to learn to do, we learn by doing.” Its not a lesson to be learned – its a life to live
  64. 64. If you don’t enjoy it – don’t do it
  65. 65. 2. Use technology– even for its own sake
  66. 66. It used to be ”don’t”
  67. 67. Be curious – get inspired!
  68. 68. 3. An old idea too big to bend is bound to break
  69. 69. Governments don’t get Darwin
  70. 70. It is not the strongest of the species that survive nor the most intelligentbut the one most responsive to change
  71. 71. Embrace change.It’s full of opportunities.
  72. 72. Strive to incorporate online and social media channels into all everyday operations
  73. 73. 4. Keep it simple. No, listen! I mean itKeep it really simple
  74. 74. Strive to incorporateonline and social media channels into all everyday operations
  75. 75. KISS It’s still true... ... and hard workIt’s often easier to complicate things ;)
  76. 76. 5. Babysteps
  77. 77. Avoid the big #FAILGo for the easy #WIN
  78. 78. Klydda inte![ How we in Skåne say: ”Keep it simple, stupid” ]
  79. 79. Where there is joy, curiosity, a sense of opportunity,determination and smart people taking collaborative babysteps – things will be good! #lifeisgood
  80. 80. • If you cant feel it, its not there • try no less than to be loved• Everyone is communicating - publicly • you have to be talked about, and take part in the conversation• Everyone is a co-creator • ”government”, ”media”, ”activists”, ”the public”...• Everything is everyones • open everything, trust winwin, be confindent• ... and the internet is everything we need...
  81. 81. The early bird gets the wormBut the second mouse gets the cheese
  82. 82. Be honest and do good shit!
  83. 83. ST AY CON N EC TE DBe honest and do good shit! http://jardenberg.se @jocke joakim@jardenberg.com +46 735 187700
  84. 84. THE END

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