This document outlines the four-step problem solving process in public relations: 1) defining the problem, 2) planning and programming, 3) taking action and communicating, and 4) evaluating the program. It emphasizes that research is crucial to properly define the problem by understanding stakeholder knowledge, opinions, attitudes, and behaviors. A proper problem statement is specific, measurable, and answers who, what, where, when, how, and why. A situational analysis provides further internal and external context. The four steps then inform strategy, implementation, and evaluation.