- Irn-Bru is a carbonated soft drink produced in Scotland that was first launched in 1901 and contains 32 secret flavors.
- The document provides background research on Irn-Bru, including information on its history, ingredients, and product line extensions over time including sugar-free options.
- Marketing materials like advertisements, commercials, posters, magazines, websites, and radio interviews are analyzed to understand how Irn-Bru promotes its brand and products to different audiences.
The document discusses Irn-Bru, a popular Scottish soft drink. It provides background on Irn-Bru's history dating back to 1901 and its original secret recipe containing 32 flavors. It also lists various Irn-Bru products launched over the years. The document then discusses the sugar tax being implemented in the UK and how it will affect AG Barr, the manufacturer of Irn-Bru. AG Barr reformulated Irn-Bru to reduce its sugar content to avoid the tax, though some fans were unhappy about the change to the original recipe.
The document discusses Irn-Bru, a popular Scottish soft drink. It provides background on Irn-Bru's history dating back to 1901 and its original secret recipe containing 32 flavors. It also lists various Irn-Bru products launched over the years. The document then discusses the sugar tax being implemented in the UK and how AG Barr, the manufacturer of Irn-Bru, has reformulated the original full-sugar version to reduce the sugar content in order to avoid the tax. While some fans stockpiled the original recipe, AG Barr is confident in the new taste and formula but acknowledges it is still early in the transition.
The document discusses ideas for an Irn Bru advertising campaign including a print ad, TV commercial, and advergame. The print ad concept involves people opening doors with Irn Bru cans visible. The TV commercial would feature people shooting Irn Bru cans off a wall. The advergame would be a retro-style platformer where the player collects Irn Bru cans for power-ups. Planning documents include storyboards, locations, roles, and assets needed for each part of the campaign.
The group created coordinated advertising content for Irn Bru including a print ad, TV commercial, and advergame. The print ad features an old woman with Irn Bru-colored face paint carrying bags. The TV commercial will be a storyboarded video shot by the group. For the advergame, the concept is an 8-bit style side-scrolling game where the player controls an old woman carrying bags across a path by button-mashing to keep her balanced. All elements feature humor and tie into Irn Bru's tone of comedy in advertising.
The document contains research on various careers related to photography and videography, including average salaries and gender comparisons for photographers and camera operators in both the UK and US; it also includes sample bibliographies and potential color schemes and resources needed for creating an infographic comparing the two careers.
This document provides information about creating infographics. It discusses how colors, images, and statistics should be used to effectively convey a topic. Red, white, and blue are used in one example to represent health and hospitals. An octopus image catches viewers' eyes in another example about sea life. A green background represents health in an infographic about nutrition. Statistics and diagrams are also noted as important elements to include.
The document provides information about Irn-Bru, a popular soft drink in Scotland. Some key points include:
- Irn-Bru's average yearly salary for television camera operators in the UK ranges from £24,499 to £36,286. Work hours can be unpredictable and long, from 10 to 14 hours per day.
- Qualifications are not required but degrees in fields like journalism, media production, or photography can provide a useful background for becoming a camera operator.
- Women are currently underrepresented in camera departments. Work is concentrated in major UK cities like London, Manchester, Glasgow and more.
- The role involves interacting with other crew members and cast like directors, actors
The document provides information about Irn-Bru, a popular soft drink in Scotland. It discusses the history and branding of Irn-Bru, noting that the name was originally meant to be "Iron Brew" but had to be altered. It also covers Irn-Bru's advertising methods, targeting 16-28 year old males with humorous ads. Sales information is presented, with profits up 4% in recent years. Market research shows Irn-Bru competes against global brands but leads in Scotland and the Middle East. Primary research found that Irn-Bru ads are sometimes memorable but the target age is not fully reached.
The document discusses Irn-Bru, a popular Scottish soft drink. It provides background on Irn-Bru's history dating back to 1901 and its original secret recipe containing 32 flavors. It also lists various Irn-Bru products launched over the years. The document then discusses the sugar tax being implemented in the UK and how it will affect AG Barr, the manufacturer of Irn-Bru. AG Barr reformulated Irn-Bru to reduce its sugar content to avoid the tax, though some fans were unhappy about the change to the original recipe.
The document discusses Irn-Bru, a popular Scottish soft drink. It provides background on Irn-Bru's history dating back to 1901 and its original secret recipe containing 32 flavors. It also lists various Irn-Bru products launched over the years. The document then discusses the sugar tax being implemented in the UK and how AG Barr, the manufacturer of Irn-Bru, has reformulated the original full-sugar version to reduce the sugar content in order to avoid the tax. While some fans stockpiled the original recipe, AG Barr is confident in the new taste and formula but acknowledges it is still early in the transition.
The document discusses ideas for an Irn Bru advertising campaign including a print ad, TV commercial, and advergame. The print ad concept involves people opening doors with Irn Bru cans visible. The TV commercial would feature people shooting Irn Bru cans off a wall. The advergame would be a retro-style platformer where the player collects Irn Bru cans for power-ups. Planning documents include storyboards, locations, roles, and assets needed for each part of the campaign.
The group created coordinated advertising content for Irn Bru including a print ad, TV commercial, and advergame. The print ad features an old woman with Irn Bru-colored face paint carrying bags. The TV commercial will be a storyboarded video shot by the group. For the advergame, the concept is an 8-bit style side-scrolling game where the player controls an old woman carrying bags across a path by button-mashing to keep her balanced. All elements feature humor and tie into Irn Bru's tone of comedy in advertising.
The document contains research on various careers related to photography and videography, including average salaries and gender comparisons for photographers and camera operators in both the UK and US; it also includes sample bibliographies and potential color schemes and resources needed for creating an infographic comparing the two careers.
This document provides information about creating infographics. It discusses how colors, images, and statistics should be used to effectively convey a topic. Red, white, and blue are used in one example to represent health and hospitals. An octopus image catches viewers' eyes in another example about sea life. A green background represents health in an infographic about nutrition. Statistics and diagrams are also noted as important elements to include.
The document provides information about Irn-Bru, a popular soft drink in Scotland. Some key points include:
- Irn-Bru's average yearly salary for television camera operators in the UK ranges from £24,499 to £36,286. Work hours can be unpredictable and long, from 10 to 14 hours per day.
- Qualifications are not required but degrees in fields like journalism, media production, or photography can provide a useful background for becoming a camera operator.
- Women are currently underrepresented in camera departments. Work is concentrated in major UK cities like London, Manchester, Glasgow and more.
- The role involves interacting with other crew members and cast like directors, actors
The document provides information about Irn-Bru, a popular soft drink in Scotland. It discusses the history and branding of Irn-Bru, noting that the name was originally meant to be "Iron Brew" but had to be altered. It also covers Irn-Bru's advertising methods, targeting 16-28 year old males with humorous ads. Sales information is presented, with profits up 4% in recent years. Market research shows Irn-Bru competes against global brands but leads in Scotland and the Middle East. Primary research found that Irn-Bru ads are sometimes memorable but the target age is not fully reached.
The document provides information about Irn-Bru, a popular soft drink brand in Scotland. It discusses the history and name of Irn-Bru, current sales and profits, main competitors, target demographics for advertising, and methods used in Irn-Bru advertisements. Research was also conducted on consumer preferences for Irn-Bru, including findings that younger consumers are less familiar with Irn-Bru advertisements compared to older target demographics. Market research found that while not a global top 10 brand, Irn-Bru remains very popular in Scotland and the Middle East.
The document provides information about Irn-Bru, a popular soft drink in Scotland. Some key points include:
- Irn-Bru's average yearly salary for television camera operators in the UK ranges from £24,499 to £36,286. Work hours can be unpredictable and long, from 10-14 hours per day.
- Qualifications are not required but degrees in fields like journalism, media production, or photography can provide a useful background for becoming a camera operator.
- Women are currently underrepresented in camera departments. Work is concentrated in major UK cities like London, Manchester, Glasgow.
- The role involves interacting with other crew members and cast like directors, actors, and
The document provides information about Irn-Bru, a popular soft drink brand in Scotland. It discusses the history and name of Irn-Bru, noting that the name was originally meant to be "Iron Brew" but had to be altered. It also mentions that Irn-Bru is one of the world's biggest fizzy drink brands. The document then discusses Irn-Bru's advertising methods, noting they target 16-28 year old males with humorous ads. Sales information is also provided, with profits up 4% in recent years. Market research shows Irn-Bru competes against global brands but is the top brand in Scotland and the Middle East.
The document provides information about Irn-Bru, a popular soft drink in Scotland. Some key details include:
- Irn-Bru's average yearly salary for television camera operators in the UK ranges from £24,499 to £36,286.
- The job involves long hours, sometimes between 10-14 hours per day, and working in studios, on location shoots, or outside broadcasts.
- Qualifications are not required but degrees in subjects like journalism, media production, or photography can provide a useful background.
Irn bru pro forma oliver keppie finishedOliverKeppie
The document provides information about the animation industry in the UK. It states that there are around 4,642 animators in England earning an average yearly salary of £35,207, though some earn up to £63,970. Around 46% of animators go directly into the field after their education. Some key skills needed for the job include artistic ability, animation expertise, patience, communication skills, teamwork, attention to detail, and the ability to take direction. Getting a junior position or apprenticeship is a good way to break into the industry. There is currently a 26% skill shortage in animators.
Irn-Bru's target audience is mainly men aged 13 and older. They use a unique style in their advertisements that features humor and suggestive quotes. Their logo and color scheme of orange and blue are consistently used. Irn-Bru advertises through sponsorships, taxis wrapped in their colors, and billboards sometimes featuring controversial images. Their website and competitions are also parts of their marketing strategy.
Irn-Bru's target audience is mainly men aged 13 and older, as well as some women. Their advertising style is unique, humorous, and sometimes controversial. They use consistent colors (orange and blue) and logos across all marketing materials. Their marketing includes sponsorships, taxis wrapped in their colors, billboards, sometimes provocative images and slogans. Competitors also use bright colors, informal language, images of tiredness/energy, and competitions to promote their energy drinks. Consistent branding and targeting sports/video game audiences are effective strategies.
Irn bru pro forma oliver keppie updatedOliverKeppie
The document provides information about the animation industry in the UK. It states that there are around 4,642 animators in England who earn an average salary of £35,207 per year, though some earn up to £63,970. About 46% of animators go directly into the field after their education. The animation industry in London employs around 56% of UK animators. Some key skills needed for animators include artistic ability, patience, communication skills, and attention to detail. Getting a bachelor's degree in fields like computer animation or graphic design can help one get a job as an animator. The animation workforce in the UK grew by 53% between 2004 and 2012.
Blue Bunny Creative Strategy Campaign Projectarjabbour
The creative brief outlines a campaign to increase brand awareness and loyalty for Blue Bunny ice cream by 15% in the Southeast US by December 2012. Blue Bunny targets mothers aged 25-50 who want affordable snacks for their families. The campaign concept is "Feel the Bunny Frenzy" and will include roaming ice cream trucks, promotional items like phone cases, a mobile app, guerrilla marketing techniques like blue footprints in stores, and a partnership with a hunger charity. The goal is to portray the fun and excitement of the Blue Bunny brand through various advertising channels and community involvement.
Cora is a Canadian restaurant franchise that focuses on breakfast and lunch. A new Cora location is opening in the Windermere area of Edmonton. To promote this new location, an advertising campaign called "A New Sun is Rising" will use various promotional elements like advertising on transit vehicles and shelters, sales promotions like loyalty programs and discounts, and public relations partnerships. The campaign aims to raise awareness of the new location and drive trial among its primary target audience of local families with young children.
The document provides information on the role of directors of photography, including that they create the visual look of films, manage all aspects of filming from pre-production to post-production, and need technical camera and lighting knowledge as well as a creative vision. Directors of photography choose cameras and lenses, decide lighting and framing, and oversee the final edit.
The document provides research on Irn-Bru, a Scottish soft drink brand. It includes statistics on radio presenter salaries at the BBC, with the highest earner being Chris Evans at £2.2 million per year. Research is also presented on the gender pay gap at the BBC, with 62% of top earners being male compared to 34% being female.
The document provides research on Irn-Bru, a Scottish soft drink brand. It details that Chris Evans is the highest paid BBC presenter, earning £2.2 million per year. It also notes that 62% of the BBC's top earners are men and only 34% are women. Additionally, it sources information on radio presenter salaries in the UK, which typically range from £100,000 to £416,000 per year for commercial radio presenters.
This document provides examples of commercial, tactical, and topical advertising opportunities:
[1] Orange Wednesdays, a partnership between Orange and cinemas, allowed customers to get two cinema tickets for the price of one on Wednesdays, filling otherwise empty screens and boosting both brands.
[2] Starbucks launched free weekly iTunes downloads for coffee purchasers, reminding customers of the brand during daily commutes and potentially converting occasional buyers to regulars.
[3] A 2006 Nike ad depicted soccer star Wayne Rooney as a "warrior" on the day of an England match, connecting strongly with national pride and positioning Nike as the brand of empowerment around a major
Fallon is an advertising agency that created a successful print campaign for Cadbury featuring a gorilla drumming to Phil Collins' "In the Air Tonight". The campaign became widely known through TV, print, and online advertisements. Research found most viewers had positive reactions and associated the ad with Cadbury. Potential issues include targeting children, portraying eating chocolate as making one hairy, and copyright of the music, but these were not major concerns. The ad was distributed through TV, including sports broadcasts, billboards, magazines, and online promotions.
The discussion centered around A.G. Barr's decision to reduce sugar content in Irn Bru and replace it with artificial sweeteners. A caller expressed concern that artificial sweeteners could be unhealthy and may negatively impact the taste of Irn Bru. He started an online petition in response, which has received over 6,000 signatures, showing public interest in the issue of changing Irn Bru's recipe.
The document provides information on researching and creating an infographic about boom mic operators in film. It discusses sources used such as Wikipedia for general information on film jobs and an article specifically about boom operators. Research included learning about the different roles in film sound from Wikipedia and details of a boom operator's job from another source. Peer input was also gathered from someone with experience as a boom operator. The information collected will inform the creation of an infographic on boom mic operators.
This document contains research and notes for an infographic about Irn-Bru, a popular soft drink in Scotland. It includes background information on Irn-Bru noting that it is Scotland's second national drink after whiskey. The document also contains research on Irn-Bru's advertising techniques, targeting Scottish culture and using humor. Research on competitors like Coca-Cola and their persuasive advertising is presented. Primary audience research findings show the target is teenagers aged 13-20, mostly male. Secondary research found Irn-Bru is not usually a first choice but is regularly purchased.
Here are the key planning documents required for the Advergame:
- Game Map: A visual representation of the levels/areas in the game showing layout, obstacles, power ups, etc. This helps plan level design.
- Character Sprites: Designs and animations for the playable characters. Need to show movement, attacks, idle poses.
- UI Design: How the health bars, score, buttons will look. Need to integrate with art style.
- Sound Design: Music, sound effects to set the tone and provide feedback. Need to source or create these.
- Game Mechanics: How characters move, attack, power ups work. Need algorithms/code planning.
- Story/
The document provides research and planning for an Irn-Bru advertising project, including researching the brand's history, target audience, competitors, and existing advertising approaches. It also includes mood boards, concept ideas, and planning documents for a proposed TV commercial and mobile game aimed at promoting Irn-Bru in a humorous yet engaging way consistent with their brand. Details such as character descriptions, shot lists, and game mechanics are outlined.
The document discusses ideas for special effects and visual effects advertisements for Irn Bru, a Scottish soft drink. It includes ideas for a print ad that parodies propaganda posters, a retro 8-bit video game advergame where a Scottish character collects Irn Bru cans, and a TV ad that spoofs action movies where drinking Irn Bru gives the character special abilities to fight enemies or withstand bullets. It also describes a group idea for a Western-themed TV ad where one character drinks Irn Bru and becomes bulletproof during a duel.
The document provides details on various ideas for marketing Irn Bru, a Scottish soft drink, using a Wild West theme. It includes plans and drafts for a retro-style advergame where a cowboy collects Irn Bru cans, a print ad featuring Wild West props and references to an iconic movie quote, and a TV ad depicting a quick draw duel resolved by one man drinking Irn Bru. Accompanying materials include mood boards, planning documents, and links to the finished creative works of an advergame, poster, and TV commercial developed around this Wild West concept for promoting Irn Bru.
The document provides information about Irn-Bru, a popular soft drink brand in Scotland. It discusses the history and name of Irn-Bru, current sales and profits, main competitors, target demographics for advertising, and methods used in Irn-Bru advertisements. Research was also conducted on consumer preferences for Irn-Bru, including findings that younger consumers are less familiar with Irn-Bru advertisements compared to older target demographics. Market research found that while not a global top 10 brand, Irn-Bru remains very popular in Scotland and the Middle East.
The document provides information about Irn-Bru, a popular soft drink in Scotland. Some key points include:
- Irn-Bru's average yearly salary for television camera operators in the UK ranges from £24,499 to £36,286. Work hours can be unpredictable and long, from 10-14 hours per day.
- Qualifications are not required but degrees in fields like journalism, media production, or photography can provide a useful background for becoming a camera operator.
- Women are currently underrepresented in camera departments. Work is concentrated in major UK cities like London, Manchester, Glasgow.
- The role involves interacting with other crew members and cast like directors, actors, and
The document provides information about Irn-Bru, a popular soft drink brand in Scotland. It discusses the history and name of Irn-Bru, noting that the name was originally meant to be "Iron Brew" but had to be altered. It also mentions that Irn-Bru is one of the world's biggest fizzy drink brands. The document then discusses Irn-Bru's advertising methods, noting they target 16-28 year old males with humorous ads. Sales information is also provided, with profits up 4% in recent years. Market research shows Irn-Bru competes against global brands but is the top brand in Scotland and the Middle East.
The document provides information about Irn-Bru, a popular soft drink in Scotland. Some key details include:
- Irn-Bru's average yearly salary for television camera operators in the UK ranges from £24,499 to £36,286.
- The job involves long hours, sometimes between 10-14 hours per day, and working in studios, on location shoots, or outside broadcasts.
- Qualifications are not required but degrees in subjects like journalism, media production, or photography can provide a useful background.
Irn bru pro forma oliver keppie finishedOliverKeppie
The document provides information about the animation industry in the UK. It states that there are around 4,642 animators in England earning an average yearly salary of £35,207, though some earn up to £63,970. Around 46% of animators go directly into the field after their education. Some key skills needed for the job include artistic ability, animation expertise, patience, communication skills, teamwork, attention to detail, and the ability to take direction. Getting a junior position or apprenticeship is a good way to break into the industry. There is currently a 26% skill shortage in animators.
Irn-Bru's target audience is mainly men aged 13 and older. They use a unique style in their advertisements that features humor and suggestive quotes. Their logo and color scheme of orange and blue are consistently used. Irn-Bru advertises through sponsorships, taxis wrapped in their colors, and billboards sometimes featuring controversial images. Their website and competitions are also parts of their marketing strategy.
Irn-Bru's target audience is mainly men aged 13 and older, as well as some women. Their advertising style is unique, humorous, and sometimes controversial. They use consistent colors (orange and blue) and logos across all marketing materials. Their marketing includes sponsorships, taxis wrapped in their colors, billboards, sometimes provocative images and slogans. Competitors also use bright colors, informal language, images of tiredness/energy, and competitions to promote their energy drinks. Consistent branding and targeting sports/video game audiences are effective strategies.
Irn bru pro forma oliver keppie updatedOliverKeppie
The document provides information about the animation industry in the UK. It states that there are around 4,642 animators in England who earn an average salary of £35,207 per year, though some earn up to £63,970. About 46% of animators go directly into the field after their education. The animation industry in London employs around 56% of UK animators. Some key skills needed for animators include artistic ability, patience, communication skills, and attention to detail. Getting a bachelor's degree in fields like computer animation or graphic design can help one get a job as an animator. The animation workforce in the UK grew by 53% between 2004 and 2012.
Blue Bunny Creative Strategy Campaign Projectarjabbour
The creative brief outlines a campaign to increase brand awareness and loyalty for Blue Bunny ice cream by 15% in the Southeast US by December 2012. Blue Bunny targets mothers aged 25-50 who want affordable snacks for their families. The campaign concept is "Feel the Bunny Frenzy" and will include roaming ice cream trucks, promotional items like phone cases, a mobile app, guerrilla marketing techniques like blue footprints in stores, and a partnership with a hunger charity. The goal is to portray the fun and excitement of the Blue Bunny brand through various advertising channels and community involvement.
Cora is a Canadian restaurant franchise that focuses on breakfast and lunch. A new Cora location is opening in the Windermere area of Edmonton. To promote this new location, an advertising campaign called "A New Sun is Rising" will use various promotional elements like advertising on transit vehicles and shelters, sales promotions like loyalty programs and discounts, and public relations partnerships. The campaign aims to raise awareness of the new location and drive trial among its primary target audience of local families with young children.
The document provides information on the role of directors of photography, including that they create the visual look of films, manage all aspects of filming from pre-production to post-production, and need technical camera and lighting knowledge as well as a creative vision. Directors of photography choose cameras and lenses, decide lighting and framing, and oversee the final edit.
The document provides research on Irn-Bru, a Scottish soft drink brand. It includes statistics on radio presenter salaries at the BBC, with the highest earner being Chris Evans at £2.2 million per year. Research is also presented on the gender pay gap at the BBC, with 62% of top earners being male compared to 34% being female.
The document provides research on Irn-Bru, a Scottish soft drink brand. It details that Chris Evans is the highest paid BBC presenter, earning £2.2 million per year. It also notes that 62% of the BBC's top earners are men and only 34% are women. Additionally, it sources information on radio presenter salaries in the UK, which typically range from £100,000 to £416,000 per year for commercial radio presenters.
This document provides examples of commercial, tactical, and topical advertising opportunities:
[1] Orange Wednesdays, a partnership between Orange and cinemas, allowed customers to get two cinema tickets for the price of one on Wednesdays, filling otherwise empty screens and boosting both brands.
[2] Starbucks launched free weekly iTunes downloads for coffee purchasers, reminding customers of the brand during daily commutes and potentially converting occasional buyers to regulars.
[3] A 2006 Nike ad depicted soccer star Wayne Rooney as a "warrior" on the day of an England match, connecting strongly with national pride and positioning Nike as the brand of empowerment around a major
Fallon is an advertising agency that created a successful print campaign for Cadbury featuring a gorilla drumming to Phil Collins' "In the Air Tonight". The campaign became widely known through TV, print, and online advertisements. Research found most viewers had positive reactions and associated the ad with Cadbury. Potential issues include targeting children, portraying eating chocolate as making one hairy, and copyright of the music, but these were not major concerns. The ad was distributed through TV, including sports broadcasts, billboards, magazines, and online promotions.
The discussion centered around A.G. Barr's decision to reduce sugar content in Irn Bru and replace it with artificial sweeteners. A caller expressed concern that artificial sweeteners could be unhealthy and may negatively impact the taste of Irn Bru. He started an online petition in response, which has received over 6,000 signatures, showing public interest in the issue of changing Irn Bru's recipe.
The document provides information on researching and creating an infographic about boom mic operators in film. It discusses sources used such as Wikipedia for general information on film jobs and an article specifically about boom operators. Research included learning about the different roles in film sound from Wikipedia and details of a boom operator's job from another source. Peer input was also gathered from someone with experience as a boom operator. The information collected will inform the creation of an infographic on boom mic operators.
This document contains research and notes for an infographic about Irn-Bru, a popular soft drink in Scotland. It includes background information on Irn-Bru noting that it is Scotland's second national drink after whiskey. The document also contains research on Irn-Bru's advertising techniques, targeting Scottish culture and using humor. Research on competitors like Coca-Cola and their persuasive advertising is presented. Primary audience research findings show the target is teenagers aged 13-20, mostly male. Secondary research found Irn-Bru is not usually a first choice but is regularly purchased.
Here are the key planning documents required for the Advergame:
- Game Map: A visual representation of the levels/areas in the game showing layout, obstacles, power ups, etc. This helps plan level design.
- Character Sprites: Designs and animations for the playable characters. Need to show movement, attacks, idle poses.
- UI Design: How the health bars, score, buttons will look. Need to integrate with art style.
- Sound Design: Music, sound effects to set the tone and provide feedback. Need to source or create these.
- Game Mechanics: How characters move, attack, power ups work. Need algorithms/code planning.
- Story/
The document provides research and planning for an Irn-Bru advertising project, including researching the brand's history, target audience, competitors, and existing advertising approaches. It also includes mood boards, concept ideas, and planning documents for a proposed TV commercial and mobile game aimed at promoting Irn-Bru in a humorous yet engaging way consistent with their brand. Details such as character descriptions, shot lists, and game mechanics are outlined.
The document discusses ideas for special effects and visual effects advertisements for Irn Bru, a Scottish soft drink. It includes ideas for a print ad that parodies propaganda posters, a retro 8-bit video game advergame where a Scottish character collects Irn Bru cans, and a TV ad that spoofs action movies where drinking Irn Bru gives the character special abilities to fight enemies or withstand bullets. It also describes a group idea for a Western-themed TV ad where one character drinks Irn Bru and becomes bulletproof during a duel.
The document provides details on various ideas for marketing Irn Bru, a Scottish soft drink, using a Wild West theme. It includes plans and drafts for a retro-style advergame where a cowboy collects Irn Bru cans, a print ad featuring Wild West props and references to an iconic movie quote, and a TV ad depicting a quick draw duel resolved by one man drinking Irn Bru. Accompanying materials include mood boards, planning documents, and links to the finished creative works of an advergame, poster, and TV commercial developed around this Wild West concept for promoting Irn Bru.
The document provides information about first assistant directors in the film industry. It includes 10 facts about the role:
1) The average salary in the US is $45,000-$112,000. 2) Most work 12+ hour days. 3) Over 10 years there were 2977 first assistant directors in the UK. 4) Most UK first assistant directors work in London. 5) From 2005-2014, 83% of first assistant directors in UK fiction films were male. 6) Main responsibilities include scheduling, finding locations, and maintaining order on set. 7) They primarily oversee other assistant directors and production assistants. 8) Larger budget films employ more assistant directors. 9) Most have a bachelor's degree. 10
This document provides information about various jobs related to sports media, including average wages. It lists jobs like stunt performer, computer games tester, social media manager, and sports journalist. For sports broadcasting jobs specifically, it gives the typical career path, which involves obtaining a bachelor's degree, completing an internship, and gaining experience over time. Wages for sports broadcasters are broken down by level of experience, from starting to top end salaries. Key roles in sports broadcasting like presenters, commentators, and producers are also outlined.
The documents plan an advergame called "Bru Battle" where players control characters that hit an Irn Bru can back and forth like a game of pong, with the winner seeing an animation of drinking the can. The documents outline characters, assets, sound effects, layout, and the game's purpose to advertise Irn Bru for an audience aged 5-18 through an entertaining arcade-style game with no legal or ethical issues.
The document provides information about film directors. It begins with some key facts - in 2016, the average director's salary in the US was $70,950 and there were 123,000 people employed as directors in 2014. Most directors begin their careers in motion pictures or film. The document then discusses what directors do, including creatively translating scripts into visuals and sounds on screen. It also notes some top Hollywood directors and compares salaries of directors in the UK (£19,000-£68,000) to those in Hollywood ($750,000-$1.5 million). Gender composition at 20th Century Fox showed 58% of directors were male and 32% female.
A camera operator is responsible for operating cameras and camera equipment to capture footage according to the director's vision. Their main duties include operating and preparing cameras, lenses, and supporting equipment; working with the director of photography to achieve the desired visual style; and managing camera staff and communicating with the crew. Camera operators need expertise operating different types of cameras and equipment, creative and artistic abilities, attention to detail, physical stamina, and knowledge of health and safety procedures. The average annual pay for a camera operator in the UK is £30,000.
The document provides an evaluation of existing advertising products and the student's own advertising works, including a print ad, TV ad, and advergame. For the print ad, the student analyzes similarities to a Coca-Cola ad and areas for improvement, such as making the background brighter. Their TV ad showed a character promoting Irn Bru around school but could have had smoother scene transitions. The advergame's goal was to "whack" Irn Bru cans back into holes but had technical issues like randomly placed cans. Overall, the student felt their works were mediocre and they would improve planning and technical execution for future projects.
The document provides information about lifestyle vloggers on YouTube. It defines a vlogger as someone who films and posts videos about their life online. Specifically, lifestyle vloggers post about topics like fashion, life hacks, and comedy. Some of the most popular lifestyle vloggers include Zoella, AmazingPhil, and DailyGrace. Zoella has over 11 million subscribers and earns an estimated £6 million per year from vlogging. The document also discusses the effort required to regularly upload vlogs and produce related documentary films.
- Irn-Bru is a soft drink originated in Scotland in 1901 and known for its distinctive orange and blue branding.
- It uses controversial humor in its TV advertisements to get attention and promote the drink's uniqueness. However, this strategy has led to complaints at times.
- While very popular in Scotland, Irn-Bru faces significant competition from other soft drinks internationally and struggles for recognition outside the UK due to its unusual flavor. Market research shows most non-Scots who try it do not like the taste.
This document provides information about creating an advertising campaign for Irn-Bru, a carbonated soft drink produced in Scotland. It discusses conducting research on Irn-Bru, its target audience, competitors, and existing advertising approaches. Market research is presented on Coca-Cola, Pepsi, and Irn-Bru drinkers. Ideas are generated for a new advertising campaign featuring a thirsty squirrel mascot. The campaign would include a TV ad, print poster, and advergame promoting Irn-Bru. Storyboards are included for the TV commercial.
The document provides information about music video directors including their typical salaries, job requirements, and notable directors in the hip-hop genre. Salaries for music video directors range from $128,790 to $38,680 annually but most work is paid per project. Experience with video editing software and cameras is required as well as a creative mindset. Some big names in music video directing include Cole Bennett, Nicholas Jandora, and Kaylum Dennis.
- Irn-Bru is Scotland's other national drink and has been produced since 1901
- It was originally marketed as a healthy drink to boost energy due to poor sanitation, but is now known for its high sugar content
- The recipe is a closely guarded secret known by only 3 people, and Irn-Bru has had success with funny and memorable advertising campaigns centered around humor
The document provides information about Irn-Bru, a popular soft drink in Scotland. It discusses the brand's history and production. Research slides provide additional details on Irn-Bru's market and target audience. Ideas are presented for a television advertisement and advergame promoting Irn-Bru, including storyboards for a TV spot showing a student drinking Irn-Bru after failing an exam. Planning documents outline the ad concepts and resources needed.
Irn-Bru is Scotland's most popular soft drink and the third most popular in England. As a director of photography, one would be responsible for managing all camera-related aspects of film production including equipment, setups, techniques, and ensuring the visual style matches the director's vision. The role requires long hours, worldwide travel, and a portfolio of past work before being eligible for high-paying freelance positions earning between £50,000-300,000 annually.
This document contains biographies of several famous comedians from the silent film era: Charlie Chaplin, Harold Lloyd, Laurel and Hardy, and Marie Dressler. It discusses their careers and influential films. The document influences the writer because they want to be both an actor and director like these early comedy pioneers, and focus on physical comedy and facial expressions without dialogue.
Jack plans to film a slapstick comedy short film over Easter holiday at Rowntree Park in York. He has created a schedule that includes warm-up, filming, and break times. Potential issues include weather affecting outdoor filming locations and interrupting members of the public. Jack has backup indoor rehearsal space and outdoor park locations in case of problems. He will provide transportation and refreshments for his actors and crew.
This document contains summaries of several famous comedians from the silent film era: Charlie Chaplin, Harold Lloyd, Laurel and Hardy, and Marie Dressler. It describes their backgrounds, careers, notable films, and commercial successes. The author indicates they are interested in being both an actor and director of comedic films without dialogue, and cites Chaplin and Dressler as influences for their physical comedy skills and ability to convey emotion through body language and facial expressions.
Jack Bevens proposes creating his first comedy silent film called "Flirt!" to develop his skills in a new genre. He will explore slapstick comedy through scenarios of couples competitively showing affection. Some planned physical comedy includes slapping, kicking, hair pulling and falling. Research on silent films and slapstick will help him learn techniques while avoiding injuries. He will seek actors for melodramatic and exaggerated performances. Feedback from audiences on YouTube will help Jack evaluate and improve his filmmaking skills going forward.
This document discusses planning for a slapstick comedy film shoot. It addresses:
- Ensuring slapstick scenes look realistic without harming actors by rehearsing and using camera angles.
- Potential issues of filming outdoors like weather, noise, and dirtying actors' clothes.
- Having backup actor groups in case of dropouts and old clothes/shoes for physical scenes.
- Transport for actors, parking, and lunch/breaks to keep energy up.
- Safety by a river and facilities at the filming location, Rowntree Park.
- Budgeting time, roles, and following health and safety procedures.
Reflection journal week three (checked)JackAbsFab20
The student continued researching melodrama and slapstick comedy for their pre-production. They discovered actress Marie Dressler who influenced them with her physical acting style and melodramatic flair. The student also considered asking either Deaf friends or performing arts students to act in their film, but were nervous about communicating with hearing students without an interpreter. After discussing intimacy guidelines with a friend who studied performing arts, the student agreed they must respect actors' decisions regarding kissing. The student struggled to find information on safely executing slapstick stunts and comedy. They are now happy with the research collected from various sources without needing to make up information.
Jack Bevens conducted surveys to gather ideas for his comedy film. He received answers about embarrassing situations and slapstick comedy that gave him ideas for scenes involving characters failing in amusing ways while trying to impress each other, such as one character slamming their head on a table. Bevens researched melodramatic acting styles seen in films like Young Frankenstein to incorporate exaggerated facial expressions and body language into his characters. He also looked at slapstick scenes from Charlie Chaplin films for physical comedy ideas. Bevens will focus on rehearsing with his actors to skillfully incorporate melodrama, physical comedy, and protecting against real injuries into his film.
The student conducted research for their romantic comedy silent film. They explored melodrama and slapstick comedy styles that would suit the film. The student watched films by Charlie Chaplin and Harold Lloyd to understand physical comedy and stunts, realizing the actors in those films were professionals while the student's actors were not. The student also researched screen kissing conventions and learned that actors have the right to accept or decline kissing scenes. The student created a survey to gather audience feedback but realized some responses may have been fabricated.
The document summarizes the author's experience at the Aesthetica Film Festival in York on November 8, 2019. They watched several short films in different genres, including fashion, drama, and comedy. The first films they saw were fashion shorts that used fast editing and music to showcase clothing without words. Later, they enjoyed drama films for their emotional storytelling through facial expressions and body language. The author was glad to learn filmmaking techniques from the professional shorts that will help with creating their own drama and comedy films in the future at university.
Jack Bevens is applying to several universities through their individual application systems called ILP and through the centralized application system called UCAS. He is submitting applications to multiple schools to increase his chances of acceptance as the programs he is interested in are competitive. The document shows he has started applications to 4 schools under each system but not fully submitted them yet.
The student reflects on their first week developing a comedy film proposal. They initially proposed an idea about a couple meeting the boyfriend's family where the ex is present, but the tutor suggested an alternative idea about two men trying to impress a lesbian woman. The student struggled with understanding feedback to improve their proposal but aims to read questions more carefully. They also researched physical comedy techniques of influential comedians to incorporate melodrama and slapstick without dialogue. The student discovered a book on romantic comedies of the early 1900s and wants to discuss including kissing scenes with their tutor given college rules.
Jack Bevens is researching and planning for a romantic comedy silent film involving melodramatic acting styles and slapstick comedy. He watched films like Young Frankenstein and Charlie Chaplin's Tillie's Punctured Romance for inspiration on using exaggerated body language, facial expressions, and physical comedy. Bevens will focus on rehearsing these elements with his actors and ensuring any intimate scenes like kissing are performed safely and consensually. Research on theatrical intimacy guidelines will help him discuss boundaries with actors and find alternatives if needed. Overall, the document discusses Bevens' research process for developing over-the-top melodramatic characters and slapstick scenes for his silent comedy.
This document contains summaries of several comedians from film history:
- Charlie Chaplin was a British comedian actor and filmmaker known for his slapstick films without dialogue from the 1910s-1930s such as The Kid, The Gold Rush, and Modern Times.
- Harold Lloyd was an American comedian actor and stunt performer who made nearly 200 films between 1914-1947 and found great success in the 1920s with films like Safety Last! and The Freshman.
- Laurel and Hardy were a famous comedy duo from the 1920s-1950s known for their slapstick short films where Oliver Hardy was more sensible and Stan Laurel was childlike.
Jack Bevens proposes creating his first comedy silent film. He has developed filmmaking skills over the past two years making horror films. A comedy silent film allows him to use exaggerated body language and facial expressions without dialogue, which is important as he is deaf. He will focus on melodramatic and slapstick acting. Jack plans to find deaf actor friends or contact local theatre groups. He will get feedback by sharing the film online and through development diaries to improve his filmmaking skills, especially working with hearing actors.
Here are some key points from your planning documents:
- You want to create a video without dialogue to focus on visual storytelling through shots and camera movements.
- Your influences include videos that use slow motion, close-ups, zoom, focus changes to attract the viewer and make them want to experience what's on screen.
- You will film in coffee shops in York to showcase their historic buildings and coffee/cake making processes.
- Your storyboard explores shots inside and outside shops, of baristas making drinks and guests enjoying food, using tracking, panning, dolly, spinning circles between scenes.
- You will experiment with new camera skills like spinning circles and handheld shots while also using techniques from
The document discusses the history and genres of comedy films. It provides information on the first comedy film created in 1895 and defines several subgenres of comedy like slapstick, black comedy, and romantic comedy. Examples are given of both vintage comedy films from the early 20th century starring Charlie Chaplin and Laurel & Hardy, as well as contemporary silent comedy films from the 2000s. The document also examines why people enjoy watching comedy and its potential benefits for mental health.
Comedy movie essay (spelling and grammar)JackAbsFab20
Silent films have changed significantly over the past century due to advances in technology. The Kid (1921) used limited camera techniques and had no sound or color, while The Artist (2011) utilized modern camera movements, special effects, and sound despite being a black-and-white silent film. Early silent films told stories through only physical acting and intertitles, while later ones could incorporate more visual elements through improved cameras, lighting, editing, and animation. The development of sound in the late 1920s marked the transition between solely silent films to "talkies," changing the medium.
Here are the key tools I would recommend for your comedy silent film project:
- A digital video camera that can shoot in black and white - Many modern cameras have filters to achieve a black and white "vintage" look.
- Basic lighting equipment - Lights are essential for shooting without sound to clearly see facial expressions and physical comedy.
- Editing software - You'll need software like Final Cut Pro or Adobe Premiere to assemble your silent film. Look for titles/effects that enhance the silent era aesthetic.
- Sound design software - While it's a silent film, basic sound effects and a score will enhance the viewing experience. Audacity is a free, basic option.
- Storyboarding
Here are some key points from your planning documents:
- You want to create a video without dialogue to focus on visual storytelling through shots and camera movements.
- Your influences include videos that use slow motion, close-ups, zoom, focus changes to attract the viewer and make them want to experience what's on screen.
- You will film in coffee shops in York to showcase their historic buildings and coffee/cake making processes.
- Your storyboard outlines shots of the shop interior, guests ordering/eating, baristas making drinks, and close-ups of the food/drinks.
- You plan to experiment with camera movements like panning, tracking, dolly, spinning circles, and blending shots
The document summarizes several YouTube channels focused on food and drink:
- Two men travel around Europe visiting coffee shops and interviewing owners for their channel.
- A boy reviews chicken from different shops around his local area, wearing his school uniform.
- A woman owns a cake shop and creates over a thousand videos showing how to make different cakes.
The summaries provide an overview of the content, filming style, target audiences, and production values of each channel. Common techniques like close-ups, slow motion, and comedy are discussed. The document also lists potential coffee shops and bakeries to visit in York for inspiration.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
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Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
2. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
3. Info-graphic Bibliography:
Put your info-graphic bibliography here.
Unknown . (2016). 2016 Statistics - Women on Screen . Available: https://womenandhollywood.com/resources/statistics/2016-statistics/. Last accessed 13.9.18.
Dr. Martha Lauzen. (2017-2018). Equal opportunity through knowlegde and research.. Available: https://womenintvfilm.sdsu.edu/research/. Last accessed
13.9.18.
Abigail Hess. (2018). the 10 best universities in the world. Available: https://www.cnbc.com/2018/06/11/the-10-best-universities-in-the-world.html.
Last accessed 13.9.18.
Unknown. (2003-2018). How to Become a Movie Director: Education Requirements. Available: https://study.com/how_to_become_a_movie_director.html.
Last accessed 13.9.18.
Christianne Hedtke and Kathy Lindboe . (2016). Best Places to Live and Work as a Moviemaker 2016: Top 10 Big Cities.
Available:https://www.moviemaker.com/archives/best_of/2016-best-places-big-cities/10/. Last accessed 13.9.18.
Unknown. (Unknown). How to become a movie writer. Available: https://www.wikihow.com/Become-a-Movie-Writer. Last accessed 13.9.18.
Unknown. (september 2018). screenwriter. Available: https://nationalcareersservice.direct.gov.uk/job-profiles/screenwriter. Last accessed 13.9.18.
Unknown. (2018). Actor. Available: https://www.ucas.com/ucas/after-gcses/find-career-ideas/explore-jobs/job-profile/actor. Last accessed 13.9.18.
Christian Doherty. (22nd august 2018). UK director gender gap worsening – report.
Available: https://tbivision.com/2018/08/22/uk-director-gender-gap-worsening-report/. Last accessed 14.9.18.
Unknown. (2018). Gender distribution of directors in TV and film in the United States from 2007 to 2017, by media platform.
Available: https://www.statista.com/statistics/656433/gender-distribution-directors-media-platform/. Last accessed 14.9.18.
5. Background Client Research:
A.G. BARR p.l.c., commonly known as Barr's, is a Scottish soft drink manufacturer, based in Cumbernauld,
Scotland. It manufactures the popular Scottish drink, Irn-Bru. It is listed on the London Stock Exchange.
Launched in 1901 in Scotland, IRN-BRU is a carbonated soft drink made to an
original secret recipe, which contains 32 flavours.
Irn-Bru (original) (1901–2018) 1901
Irn-Bru Sugar Free formerly Diet Irn-Bru (1991–2011) 1991
Irn-Bru XS 1995
Irn-Bru 32 2006
Fiery Irn-Bru 2011
Irn-Bru XTRA 2016
Irn-Bru (new-bru) 2018
Early history. The first Iron Brew drink was produced by the Maas & Waldstein chemicals company of New York in 1889
under the name IRONBREW. ... Barr's trademark application for the brand name Irn-Bru dates from July 1946 when the
drink was still off sale because of wartime regulations.
Carbonated Water, Sugar, Acid (Citric Acid), Flavourings (Including Caffeine, Ammonium Ferric Citrate & Quinine),
Sweeteners
(Aspartame, Acesulfame K), Preservative (E211), Colours (Sunset Yellow FCF, Ponceau 4R)
A. G. Barr
Name of company
6. Client research: Poster
The chick image is so cute, this can make the audience
feel heart-warming because they love baby animals.
The words are funny because the audience know what
laid means. Also its can make the audience feel cheered
up. If they laugh, it might make them want to buy the
product. The colour orange and blue are fantastic
because the colours contrast.
Some of the audience can be offended because the
word “Dick” is rude and can be seen as inappropriate.
This advert can’t be used where children will see it.
7. Client research: YouTube
I used the YouTube Irn Bru advert about the man who drinks the Irn Bru and encourages the animals to follow him, and
pretends to look happy. The animals chase the man, looking happy and over-excited. So, the man let the animals inside of
the Butcher’s. The man look happy again because he is sly and he begins to butcher the animals. This is contravertial
because lots of vegetarians won’t like this advert.
However, because this is contravertial and funny, some of the audience might want to see more, because they are
wondering what Irn Bru will do next, they want to see more and more offensive things.
Irn Bru know they are a bit different, and a bit strange, they play on this. They use it to create more publicity and are
known for being “out there”.
8. Client research: Commercial (TV)
The husband visits his wife in hospital after they have had a baby, but, the husband was shocked by his wife naming
his daughter “Fanny”. Also his mother in law agrees because she made the baby a jumper and put the name Fanny
on the front of the jumper. The husband grabbed the Irn Bru and drank it made him feel relaxed and happy. Irn Bru
is known for its tagline “Gets you through”, they want to show in the advert that Irn Bru will help you through
anything, no matter what situation.‘
I like this advert because child birth is a lovely thing, and the advert is hilarious. It uses the idea of “happy families -
everyone wants to belong”.
9. Client research: Website
Most of the audience now know that sugar is very bad for them, there has been lots of news talking about “sugar caps”
and reducing out intake of sugar. Irn Bru is full of sugar and people know it’s bad for them, sugar can make the audience
fat, cause heart attacks / problems and sugar addiction. So, now Irn Bru have released an advert on the website to
inform the audience and they can carry on drinking Irn Bru because the new “Irn Bru Xtra” is sugar free, which mean its
can help the audience stay slim and healthier. If people are trying to reduce their sugar intake, they can drink this new
product.
10. Client research: Magazine
The image of Irn Bru can be used at the front, back or the middle of the magazine. The image shows three different types
of Irn Bru. On the left of Irn Bru is regular (added sugar), on the middle of Irn Bru is no added sugar but still tastes great.
On the right, the Irn Bru is sugar free, which means diet Irn Bru.
It is good that Irn Bru now have a wider range pf products, so they can reach out to a bigger audience. If there is more
choice, people are more likely to spend their money, as they can find a product that suits them.
11. Client research: Radio
https://www.bbc.co.uk/radio/play/p05srxd5
“Cutting something like 54% of the sugar out of it and replacing it with artificial sweeteners, which is obviously quite disputed about some of the health effects of it. As much as sugar is
as well, people are getting more and more aware of sugar, there doesn’t seem to be as much awareness about some of the conditions that can come about from taking artificial
sweeteners.”
(Presenter) “Presumably you’re most worries about the taste?”
“I’m, I’m most worried about Irn Bru as just now, I used to drink Lucozade now and again, they done something similar, they cut more than half of the sugar, and it’s just not the same
product.”
(Presenter) “But you don’t know that this won’t be the same, it might taste just as good!”
“Well, see if it does, sweeteners don’t sit very well with my stomach, as well as many other people, I’ve had a multitude of people with a condition called PKU getting in touch with me,
and they’re never going to be able to drink Irn Bru again.”
(Presenter) “Have you ever been mobilized in this way against something before?”
“Erm, no, not really.”
(Presenter) “So it took you Irn Bru to think ’enough is enough, this is where I’m going to have to make a difference in the world. And is anybody listening to you Ryan?”
“Well, we’ve had a great response on the petition, there’s been something like 6,500 people, and it all seems to be people saying ’well this is the first I’ve heard of this, no way’ and then
they’re signing, do you know what I mean? When people hear about it I think there’s going to be more of a backlash, and hopefully it’ll do a U-turn.”
Now, I think all the audience could stop buying Irn Bru Xtra and Sugar free, because the man on the radio was talking negatively about Irn Bru Xtra and Sugar free, saying he was very
concerned about the taste and the effects on drinking artificial sweeteners, the audience will be listen it and possibly won’t buy it.
12. Market research:
Irn Bru reward power: the product promises
some positive benefit.
Coca Cola - reward power: the product promises
some positive benefit.
Pepsi - referent power: the message associated with
the product fits into the reader's value system.
star power: the product is associated with a celebrity
figure.
Dr Pepper - star power: the product is associated
with a celebrity figure.
Confident (Uses self importance and pride) Love and Romance (Successful romance and love) Star Power (Kendall Jenner) – Kendall Jenner has lots of
young Instagram followers, if they see her drinking Pepsi
they might want to drink it too to be more like her.
Also uses a beautiful woman to sell the product – people
want to look like her so they will buy it.
Adventure –(Uses dreams and fantasy)
Happy / Comedy and Humour Coca Cola - £1.15 billion (Number 1 best selling
brand in the UK)
Young vs older Energy
Strong (Aspirational) Childhood – Coco cola has been around for a
really long time, so maybe it makes people think
of their childhood.
Pepsi - £423.2 million (Number 9 best selling brand in
the UK)
Star Power - (Michael Jackson) – If someone is a big
fan of MJ, seeing him on a Dr Pepper advert might
make them want to buy it to be like him.
Clever (successful) Wild/adventure Made in USA Made in USA
Made in Scotland – The producer wants to spread
the advert all around UK, because they want to
prove that Irn Bru is the best drink ever and they
want to make it more popular than coca cola.
In the advert they show people who have drunk
Irn Bru to feel amazing, to encourage people to
want to buy it.
Some of the adverts can be contravertial, which
gets people talking, they use this for extra (and
free) publicity. If more people talk about it, and
hear about it, they might be more likely to buy it.
However, if people are offended by the adverts,
they might be less likely to buy it.
Irn-Bru - £100 million (Number 87 best selling
brand in the UK)
Elderly – lots of the original coke advert target the
younger generation. In 2018 they released an
advert showing an old man enjoying coke for the
first time, which made him want to try lots of
other things for the first time – are they now
trying to target the older generation to buy their
product too?
Disability aware – In 2018 they released an advert
showing disabled people for the first time. In the advert
they want to show the audience that disabled want to
drink it as well and make everyone equal.
For a long time (and still sometimes in the modern
world) disable people suffer discrimination, and by Pepsi
showing they are in support of disabled people and
showing that on television, means disabled people could
feel more included, and want to buy those products.
For example, I am Deaf, recently Malteser showed an
advert of a Deaf lady using BSL talking about a dog, it
made me feel shocked and happy, and because of
seeing that advert, I would be more likely to buy
Maltesers.
Dr Pepper have a similar advertising style to Irn Bru,
they are quite different and ‘out there’. In 2008, Dr
Pepper released an advert called “Over Friendly
Father” it made me laugh and reminded me of some
of the Irn Bru adverts. This style of advertising is
good because it makes people laugh, so they will
want to buy the drink.
The advert, and Dr Pepper is American, maybe this
can influence people to buy it if they are a fan of
America. Also, the taste of Dr Pepper is very
different, so people want to try something new and
something different.
The adverts mirror the taste of Dr Pepper –
’something different and a bit strange’.
13. Market research:
1. Coca Cola
2. Fever-Free Tonic Water
3. Pepsi
4. Britvic J20 Orange and Passionfruit
5. Fentimans Tonic Water
6. San Pellegrino Aranciata
7. Pepsi Max
8. Diet Coke
9. Belvoir Elderflower Presse
10. Schweppes Tonic Water
Top 10 best selling soft drinks in the UK
14. Audience research:
I researched the audience about Irn Bru on YouGov. The most common gender that likes Irn Bru is male rather than female. The
average age range of males that drink Irn Bru is between 25 to 39, I found that shocking, because I didn’t expect it. I thought the age
range would be 16-24, but now I believe that is because most teenagers like to drink Coca Cola and that’s why more people with a
slightly later age like to drink Irn Bru. Of course, Irn Bru is made in Scotland, that is where A.G. Barr, who created Irn Bru, is situated.
Because Irn Bru is made in Scotland, Scottish people are very proud, and tend to drink Irn Bru to support Scotland.
However, recently in the news, there has been talk of ’Sugar Tax’, meaning the cost of drinks with more sugar in will be increased, or
the sugar quantities will be reduced. I wonder if this will effect sales in Scotland, will people spend more money on a brand they really
enjoy? Will they be happy about the recipe change?
15. Audience research: Sugar Tax
The manufacturers will have to pay a levy of 18p a litre to the Treasury, or 24p a litre if the sugar content is over 8g per 100ml.
Some drinks prices will rise. Many will not, because the drinks manufacturers have found ways to get the sugar levels down,
usually with artificial sweeteners.
The Scottish firm stopped making the original full-sugar version early March ahead of the introduction of a new soft
drinks sugar tax in April. The move prompted a backlash, with fans stockpiling Irn Bru ahead of the recipe change.
But AG Barr said "extensive research and testing" had given it confidence that it had "an excellent taste match".
The Cumbernauld-based firm added that while the response to its new formula had been encouraging, it acknowledged
that it was still "early days".
AG Barr also said it expected 99% of its drinks to be low sugar - containing less than 5g per 100ml - by the time the sugar
tax comes into force. This is up from an earlier target of 90%.
16. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.
20. Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
21. Individual Idea:
My TV advert idea:
My story is about how to stop the bullies, my advert is important because everywhere in the world has bullies. I want
the spread my advert to stop the bullies and give the victims of bullying a chance to start being more confident and
stand up for themselves.
What happens in my advert?
There is a boy sitting on a chair reading his iPhone. Suddenly he saw there is a girl who is being bullied by two big boys.
He wants to help the girl but he feels scared to face the bullies. So he picks up the Irn Bru and drinks it. He instantly
starts to feel more confident and brave, so he walks toward the bullies and tells them to stop bullying the girl and to stop
smirking. Then, the bullies start to stop and walk away. He smiles, while he holds the Irn Bru and then the girl kisses his
cheek to say thank you saving her.
What do I need?
So, I have 4 characters and I need 4 actors. There are some lines so I will make the script. I need the camera for filming.
22. Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.
23. Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
24. Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
25. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.