Research, infographics, print adverts, advert games

1. Irn-Bru pro forma
ABI WILLIS

2. Info-graphic Research:
Over the past 5 years, youtube has paid out over $2 billion to unique content id creators. No qualifications are needed to
become a vlogger, its all about finding the right crowd and target audience. A lot of youtubers film themselves
doing/speaking something which they are passionate about. It helps to build a fan base if they are active and listen to the
requests of those watching their videos. This helps them to keep their viewers interested and recommending it to their
friends. Most vloggers would start up a page on YouTube for fun or their own enjoyment but can end up earning a lot of
money from it. Once vloggers videos reach a certain amount of views and are seen as successful they are usually offered
to work with big companies like Monster or beauty brands which sponsor them to promote their products. There is no
specific gender required to become a youtuber/vlogger, if somebody is good at something or share a passion for
something that the viewers have then the gender doesn’t really matter. The beauty industry has a wide variety of people
who share their make-up tips and tricks. This gives viewers at home inspiration and ideas to follow their ideas and use
their similar looks.
Zoella
Zoella reportedly earns at least £50,000 a month. Through-out her youtube career apparently she has earnt £400,000. Her
YouTube channel was set up in 2009. January 2016, Zoella’s channel reached 10 million subscribers.

3. Brooklyn and Bailey
Currently has 4,423,750 subscribers. 626,788,146 video views in total. The account was created on 14th November 2010.
Country: US. Estimated monthly earnings is between £2.3k - £37.2k and their estimated yearly earnings range between
£27.9k - £446k. Over the last 30 days their views have gone down by 12.9% since last recorded to 14,295,870. They also
have 275 videos on their channel. Available on youtube, spotify and tune in. Their mother has the top hairstyling channel
on youtube and brings in enough revenue to support their family of eight. This is how the girls got their rise to fame. The
girls have plans to release their own mascara line as they are always reportedly getting compliments for the make-up that
they use for their eyes.
Manny MUA
Manny currently has 3,535,042 subscribers and 213,518,918 total video views. He films his videos from the US, where he
lives and has become a massive beauty sensation. He has challenged the general stereotype that it’s only girls which are
socially accepted to wear makeup. He created his channel on the 17th July 2014 and has since then uploaded 254 videos.
Within the last 30 days his views on his videos have gone down by 27.3% (13,439,910) and has subscribers have also
declined by 56.9%. It is estimated that he earns between £2.2K - £34.9K a month and £26.2K - £419.3K a year. His growing
success allowed him to work with Maybelline and feature in their advert for their newest mascara release.
He is very active on his youtube and instagram accounts.

4. MyLifeAsEva
Eva is very successful on Youtube rounding up 8,206,812 subscribers from when she first created her channel back in 2011
(25th July). She has a total of 718,573,506 video views and is from the US. It is estimated that she earns £1.9k - £30.3k a month
and between £22.7K - £363.6K yearly. Within the last 30 days she has had 11,653,110 views, decreasing by 7.4%. She has
made 50,574 subscribers in the past month which has lowered by 21% since last recorded.
Jeffree Star
Jeffree Star has become a very popular beauty and has even released his own beauty products which has been coming a
growing success. He has a total of 221 videos on his YouTube page and over 5,368,000 subscribers. £5K - £80.7K
estimated monthly earnings. £60.5K - £968.1K estimated yearly earnings.
Rclbeauty101
Nearly 12,500,000 subscribers! Very popular channel on youtube, 336 uploads on youtube. £9.1K - £145.2K
estimated monthly earnings. £108.9k - £1.7m estimated yearly earnings.

5. Info-graphic Bibliography:
http://www.instyle.co.uk/celebrity/news/zoella-net-worth
http://mediakix.com/2017/04/youtuber-statistics-content-creators-demographics/#gs.iITmMfs
Brooklyn and Bailey
• Anon. (2017). .. Available: https://socialblade.com/youtube/user/brooklynandbailey. Last accessed 13th September
2017.
• Nicole Sands. (2016). 5 Things You Need to Know About YouTube Sensations Brooklyn and Bailey McKnight. Available:
http://people.com/celebrity/5-things-you-need-to-know-about-brooklyn-and-bailey-mcknight/. Last accessed 13th
September 2017.
Manny Mua
• Anon. (2017). .. Available: https://socialblade.com/youtube/user/mannymua733. Last accessed 13th September 2017.
• Jessica McBride. (2017). Manny Gutierrez (Manny Mua): 5 Fast Facts You Need to Know. Available:
http://heavy.com/news/2017/01/manny-gutierrez-mua-maybelline-makeup-patrick-starrr-simondac-net-worth-is-he-
gay-instagram-you-tube-bio-sexuality-ethnicity-race-height-age/. Last accessed 13th September 2017.

6. My Life as Eva
Anon. (2017). .. Available: https://socialblade.com/youtube/user/mylifeaseva. Last accessed 14th September 2017.

7. Info-graphic:

8. Research:
Describe how you located, retrieved and stored information:
When I was doing my research for my infographics task I mainly looked online for facts and information. I like to think that
I used reliable sources and didn’t use any information that was too abstract or only one website told me. Personally I feel
like looking at different websites was the best approach as that’s were vloggers are based. There are not many books that
would’ve told me that information and I managed to find it really quickly in comparison with looking through magazines
or books etc. It was very easy to access what I needed to as I just typed in their names and many many results came up so
it was just a case of looking through different websites and writing down the information that was relevant.

9. Client research:
Irn Bru:
• Carbonated soft drink
• Manufacturer: A.G. Barr plc
• Scotland
• 1901
• X2 discontinued products: Irn-Bru 32, Fiery Irn-Bru
• Orange
A.G. Barr are branded a soft drinks brand. They create and sell some of the UK’s most loved drinks. Business was created
in 1875. The former chairman's (Robin Barr) great grandad (Robert Barr) first established a soft drinks business in a factory
at Burnfoot Lane in Falkirk. The second Barr’s business was focused in Glasgow in 1887 by Robert Barr's son, Robert Fulton
Barr. ‘His business was taken over by his brother Andrew Greig Barr (from whom the company gets its name) five years
later in 1892, when Robert decided to move to Ireland.
In 1901 both Barr soft drinks businesses, Robert Barr Falkirk and A.G.Barr and Co. Glasgow, jointly launched their original
recipe IRON BREW.
The phonetic spelling IRN-BRU was introduced in 1947 following concern over proposed changes to food labelling
regulations.’ Anon. (2017). About A.G. Barr. Available: http://www.agbarr.co.uk/about-us/about-ag-barr/. Last accessed
19th Sept 2017.

10. Client research:
Put your client research here.
Who is your client, what do they make, how do they advertise their products?
Irn-Bru was launched in 1901, Scotland. Since the launch date the carbonated drink has always contained 32 flavours. Irn-Bru
is available in different sizes and packaging's. The drink is available as regular, XTRA and sugar free soft drink. The regular
drink contains 25.8g sugar and 105 kcal per 250ml. The XTRA and sugar free Irn-Bru both contain 0g sugar and 2kcal per
250ml serving.
Irn-Bru officially released an ice-cream which can be purchased in many supermarkets. Unisex t-shirts can also be bought off
multiple websites online.
Irn-Bru are well known for their comical adverts. The majority are very light-hearted
and simple. In 2006, Christmas time, Irn-Bru released one of their overall most
popular adverts. It’s a 60-second animation which shows a little boy with a can of
Irn-Bru flying through the sky holding hands with a snowman. This appears to be a
twist on Raymond brigg’s original story, The Snowman. He is singing an Irn-Bru
version of the very well known song ‘Walking in the Air’.

11. Client research:
This shows the timeline of Irn-Bru’s
developing packaging from 1901 to
the most recent of 2015.
Irn-Bru released a poster of the photo to the
right which seems distasteful even though the
market share in England and Wales rose by a
third. It caused a lot of problems for the
company as. In 1998 it was ranked the 38th most
complained about advert in the world and it
received over 700 complaints.

12. Client research:
Most of Irn-Bru’s advertisement is done through the online media. A lot of video adverts
have been created to try and persuade and target their/different audience(s).
There is an app on the app store which is available for people to download for free so that
they can get involved in competitions and collect ‘stickers’. The app is called Born Supporter
and is directed at people who love the carbonated drink. This is resulted in some
contestants in the competition having their face printed at bus stops to promote the drink.

13. Market research:
Put your market research here.
Things to consider:
What market is your client part of, who is their competition?
Categorise the market (soft drinks) and establish who is part of this market (10mins)
Look at irn bru’s main competitors (irn bru is owned by BARR.. So look at coca-cola, pepsico, red bull, & others..
(20mins)
5min break
Look at market share (5mins)
Look at competitors adverts (15mins)
Analyse competitors adverts (10mins)
5min break

14. Market research:
The Coca-Cola and Pepsico company has ultimately dominated the carbonated soft drinks
market with a combined share of 69.5% in the US back in 2015.
Coca-Cola own many well known drink brands like: Powerade, Relentless, Sprite, Fanta and
Smart Water.
Pepsico falls in second place in the market to Coca Cola but the company also owns a lot of
well known branded drinks as well like: Mountain Dew, Tropicana, 7 UP, Lipton Teas.
Coca-Cola brands Pepsico brands

15. Red Bull don’t own any other drink brands like the other two very popular companies that own a variety of different types of
drinks varying from soft drinks to coffee’s to water. Instead, Red Bull stick to what they know and they only sell the Red Bull
energy drink. Instead of releasing and buying out other brands they work on trying to improve their canned drink, changing
the flavours, releasing new flavours, changing the packaging and varying in sizes etc. It was recorded in 22014 that Red Bull
enjoys around 43% of the specific energy drink market. Monster have a 39% share, Coca Cola reportedly bought a 17% share
into the Monster Beverage Company.

17. Market Share
The market share represents the percentage from different businesses sales within a specific market. It enables it to show
clearly the competition and comparison between different companies. It’s normally kept very up to date and statistically
accurate.

18. Coca-cola is closely linked to christmas due to their annual christmas adverts and made a very big impression around the
world. Around christmas time there is always a lot of hype from excited to customers to see the new christmas advert be
released.

20. Audience research:

21. Audience research:

22. Audience research:
Put your audience research here.
Things to consider:
The results of any primary research you conducted about this brand.
Information you found on this audience from secondary sources.

23. Idea Generation:
.

24. Idea Generation:

25. Idea Generation:

26. Idea Generation:

27. Individual Idea:
Write down and overview of your idea here. What is your is that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.

28. Group Idea:

29. Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

30. Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
Synopsis of game idea
As a group we combined our ideas and have decided to focus our game around a 3D running idea. You can choose
between a stereotypical scots man or woman character to run the distance. The aim of the game is to dodge the other
Scottish objects and collect as many coins as you can and then this will allow you to buy an irn-bru when you lose your
final life. Running into the other obstructions can cause you lose your lives. The coins will build up over the amount of
times you play and you can then upgrade your irn-bru to enable more boosts throughout the game. You can play this
game on a phone by tilting and swiping the screen or on a pc by using the arrow keys.

31. Working Title:
Irn-Bru Run.
Product’s Purpose:
To try and broaden Irn-Bru’s target market and increase customers interest.
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre:
The game is ultimately to entertain and try to broaden the Irn-Bru audience. By bringing a bit of fun to the Irn-Bru company, this could potentially influence people to hopefully purchase and then
try the drink.
What sort of product is it
Content
The content of the game is a Scottish man or woman running through a Scottish scenery. You must stick to the roads and avoid obstructions on the way. As you keep playing the game will speed up
and there will be personalised irn-bru coins on the way which need collecting. The more that get picked up then it entitles you as the player to buy different types of irn-bru which all have different
boosts. Obviously the more coins you get the better Irn-Bru you can purchase and then it makes the game more interesting.
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If so, discuss it here
The point to the game is to try and collect Irn-Bru coins while dodging the stereotypical Scottish objects. For example, if a set of bagpipes have been left on the right-hand side of the road you
would need to control your character to run to the left. Or if a eagle were to fly past you would need to duck down to avoid it. By bumping into these it could cause you to lose either some of the
coins you’ve collected or potentially your life. The next game you play will still have all of your coins saved and you can just continue adding to them. You also should aim to beat your high score.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
I expect this game to be targeted by a younger audience and existing/new Irn-Bru customers. I don’t believe there will be a specific gender that will play this game as it is very neutral and you can
chose to be either a male or female before you play the game. Personally I feel that it will be lower/middle class that will be playing this game, dependent on their preferences. Also this game will
be available on the app store for free so there is no implicating costs.
Why would your game appeal to this person?
It would appeal as it will be very up to date and hopefully enjoyable to play.
Legal & Ethical Considerations:
Think about any offensive material you will include?
There will be no risk of any offense.
Will you restrict younger gamers playing it?
No, there will be no need for any restrictions.
Will it offend any social groups/religions/ethnicities?
No
How will you ensure you do not offend anyone?

32. How will you ensure you do not offend anyone?
Keep the game updated and listen to reviews and requests.
Is your game using characters/names/logos of existing games/IPs?
No
Will you game be sufficiently different from existing games to not get sued for copyright infringement?
There are other similar games but it will be different make sure that there are no issues.
Export Format:
What will you export the final files as? JPEG, GIF, PNG etc
Size of Project
Proposed amount of products- amount of completed pages/posters/designs etc.
Schedule
How long will the project take- how many college days total? Estimate how many days per product
Budget
How much will the whole project cost? Consider costume, travel, food, props etc. Estimate
Resources
 What resources will you need? Bullet point them
Brief Fulfilment
How does your product fulfil the brief requirements

35. Sound effects/Dialogue
Collecting items – a ‘ching’ sound which can go higher in pitch the more that is collected one after another.
Turning corners – a ‘swoosh’ sound to emphasise the speed.
Hitting an obstacle – a ’stumbling’ sound, like the sound you would imagine when you would trip over something. A ’dropping’ noise. Or
the character can make an ‘out of breath’ noise to show that they are struggling if they didn't lose the game.
Music
I would walk 500 miles – The Proclaimers. As a group we are editing this song to fit in with the Irn-bru theme.

36. Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.

40. Planning Docs (TV Advert):
Group info:
Abi: Camera woman
Rachel: Actor
Liv: Actor
Charlotte: Actor
Resources:
• Canon 600D DISR
• Tripod
• Red, Green, Orange tops, black jeans
• Irn-Bru, other cans (take labels off)
• Medals
• Field area
• Whistle
• Caps/head ones
• Stopwatch
Camera shots
Scene 1: Longshot
Scene 2: Close up shot (of each actor drinking the cans)
Scene 3: Side shot (long distance) of the three setting off

42. Location
We have chosen to film our short TV advert at a field at York College.
This is the location that
we have decided upon
as a group to film out
advert. It has enough
space to fulfil what we
need to do and it is
convenient for us all to
get to.

43. Finished Stuff:
This is the finished and final side portrait for my advergame character. I first created the
front view of my girl as I found this made it easier to balance up the features and make sure
I was using the right amount of pixels. I then went on very quickly to create a side profile as
that is the main angle that is displayed in my game.
1. This is the first frame from my game. The girl (who
is the main character) is stood waiting to complete
the course. The lay out is fairly simple. In the top left
corner you can see three hearts which is the life bar
for the current level. Then in the top right corner
there is a coin which displays the number of the
amount of coins collected next to it. The back ground
is very simple and is just a blue sky, green grass, a
couple of clouds and a tree.

44. 2. This is the second frame of my game in action. Here you can
see that the coin counter has gone up as she has collected the 4
coins which were displayed previously before the thistle. The
character then must jump over the obstacle to avoid losing a
life.
3. This is the third screenshot while the game is in
playing mode. The background has changed as she
moved off the screen. She has to know get over two
obstacles which trying to collect both coins in between.

45. 4. This is the final background change until the level is completed. Here
there is two new icons which is the Irn-Bru can and the bagpipes. When
the character reaches the Irn-Bru she will lift it up and drink it to enable
her to jump over the three thistles in one jump.
5. Once the character reaches the Irn-Bru can, she stops faces forwards and
proceeds to lift it up. When it reaches the top of her head the opacity fades
and a gulping noise plays in the background to imply that she’s drinking the
beverage. This can is a power-up which allows her to jump over all three
thistles reaching the bagpipes which is the final object which needs to be
collected to complete the level.

46. 6. After the power up has been used the character jumps over all three of
the objects in a single jump to reach the end of the game.
7. This is the final stage of my game for level 1. The character faces forwards again and
lifts up the bagpipes. Then ‘Level 1 complete’ appears on the screen to let the player
know.

47. Final Game analysis:
What happens in your advert that markets Irn Bru?
My advert markets Irn-Bru as the coins that are collected are the typical brand colours, orange and blue. These coins that
get picked up along the game allow the player to save them and then purchase special Irn-Bru power ups. I tried to link the
game to some of the scottish stereotypes like the girl wearing a kilt, thistles as an object and bagpipes having to be picked
up at the end of the game.
Do you think the avdert will market to the audience well?
I feel like my game could be open to a broad audience as it isn’t specified to any age. It is similar to Mario Bros. which a lot
of people of all ages enjoy. I feel that because of the similarities people will try it out and play it and then this will have a
positive influence on Irn-Bru’s brand.
Does it represent the Irn Bru brand well?
I feel like my game relfects positively towards the Irn Bru brand. It was fun and light hearted which I feel makes it difficult to
make a bad impression to many customers. It was simple and straight forward and allowed players to play a fun game but
also could potentially improve the marketing for Irn Bru.