Euphoric Viberationz is a personal care company based in Goldsboro, NC that sells luxurious fragrance body oils, organic soaps, lotions, candles and incense. The company aims to target teens and women through kiosks in malls across the US and partnerships with local businesses. Euphoric Viberationz believes there is still room for high-quality organic personal care products in the growing market and seeks to innovate through new products and feedback from customers. The business plan outlines marketing strategies, financial projections and product lines as the owner works to establish the brand nationally.

1. BUSINESS PLAN
Euphoric Viberationz
Yusef L. Robinson , Owner
Created on October 7, 2016

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3. Euphoric Viberationz – Goldsboro , NC
1. EXECUTIVE SUMMARY
1.1 Product
Euphoric Viberationz is a personal care retail/wholesaler based out of Goldsboro,
North Carolina. Euphoric Viberationz features luxurious fragrance body oils,
organic handmade body soaps, body lotions, candles and incense. Euphoric
Viberationz products strive to provide customers with an exclusive experience like
none other leaving them smelling beautiful and emitting vibes that last a lifetime.
1.2 Customers
The target audience for Euphoric Viberationz is teens and adults, specifically
women because they tend to care much more about personal care products then
men. Even though Euphoric Viberationz plans to focus in on that target market they
do not limit themselves to just women they aim to please the men with phenomenal
innovative products that everyone cannot help but enjoy.
1.3 What Drives Us
Although the personal care industry is highly competitive, we believe that there is
still a special place for Euphoric Viberationz high-quality, Innovative, long-lasting
personal care products. Our goal is to create and market personal care products that
will provide jobs in the personal care industry, leave customers in awe and change
lives.
Establish kiosks in malls all over the United States in various states
Establish life-time accounts with Barbershops, Salons, Gas Stations &
Boutiques in the same various states as the kiosks
Offer employment through kiosk and multi-level marketing opportunities to
create jobs for people in the United States
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4. Euphoric Viberationz – Goldsboro , NC
2. COMPANY DESCRIPTION
2.1 Mission Statement
Classy men and sophisticated women who indulge in body fragrances do not even
take the time to realize the peaceful vibes of the aroma in which they emit in their
daily lives. Euphoric Viberationz brings innovation to those peaceful vibes of
aroma through the personal care industry with their luxurious body fragrances and
fragrant flavorful indulgences, including oil base body washes, body lotions,
candles, incense and accessories. With a focus on creating and offering the most
exclusive products, with an emphasis organics and nature, Euphoric Viberationz is
destined to become the home of daily essential & exclusive personal care luxuries.
"The Aroma That Spreads Vibez And Changes Livez"
2.2 Principal Members
Yusef L. Robinson - Owner/Primary Brand Builder/Bookkeeper
Terry L Council - Business Manager/Sight Establisher/Marketing Manager
Parrish D. Barnes - Web Master and Handles Shipping for Web, Mail, Special
Orders/ Public Relations / Development
Khalil Robinson- Site Manager and Maintainer
2.3 Legal Structure
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5. Euphoric Viberationz – Goldsboro , NC
Euphoric Viberationz is a LLC
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6. Euphoric Viberationz – Goldsboro , NC
3. MARKET RESEARCH
3.1 Industry
Euphoric Viberationz will be part of the illustrious personal care Industry. Euphoric
Viberationz plans to specilize in the fragrance body oils and organic products sector
of the personal care industry. Body oils are considered a promising niche in the
market. For the past few years customers and big time fragrance companies have
been becoming more awear of the lasting affects of using body oils versus using
body sprays. Body sprays consist of alchhol which if applied directly to the skin
could have harsh effects and majority of the spray you use gets lost in the air once
sprayed during application. The larger fragrance companies, such as Malin & Goetz
and Tom Ford, released oil based fragrances when they became knowledgable of
this trend. The smaller companies sell locally either in shops, at craft fairs, or
online. This market is more popular in states such as New York and Philidelphia
and has yet spread on a national level. This market still has not quiet reached its
max potential and Euphoric Viberationz feels that by getting involved at this very
moment, they can innovate the industry before its too late.
The global market for personal care products is expected to increase between 3.5
and 4.5 percent over the next five years, with a total market value of US$500
billion by 2020. The market or product ingredients will likely grow even faster over
most of the same forecast period. Valued at US$7.46 billion in 2014, the
ingredients market is expected to reach US$11.76 billion by 2023, representing a
CAGR 5.2 percent. (Chemical suppliers keep pace with global personal care
markets, Adams 2016)
3.2 Customers
The two major groups that Euphoric Viberationz plans to market to are college
students and women between the ages of (18-30) and women between the ages (age
36 - 45) who have an income range of $40,000-60,000 a year. Our target customers
are interested in personal care products and specifically organic based care
products. They value quality and they research the products they buy. Our target
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7. Euphoric Viberationz – Goldsboro , NC
customers are willing to spend more money on products that are of higher quality,
appealing to the eye and last longer.
3.3 Competitors
3.4 Competitive Advantage
Euphoric Viberationz competitors are companies who sell fragrances and personal
care, to be more specific companies who have an ideal market such as Bath & Body
Works. The following factors will make Euphoric Viberationz a better pick for
customers:
Face-to-face Kiosk inteactions provide more personal relationship with
customers
innovation in packaging, labeling & presentation at kiosk
Soical media marketing will gain company intrest
Esabllished accounts with local barbershops, salons, gas stations &
independant busniesses to help advertise
Quick 48-hour turn around on emails and shippment updates
High Quality & Interactive website
3.5 Regulations
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4. PRODUCT/SERVICE LINE
4.1 Product or Service
Euphoric Viberationz will sell personal care products all oil based and organic (i.e.
body washes and lotions will all be made from natural products such as shea butter,
coco butter, mango butter, kokum butter, jojoba oil, coconut oil, castor oil, almond
oil and fragranced with body oils per customer’s request.) All of these products are
known to work wonders for hydrating and refining skin. Euphoric Viberationz
products strive to provide the following benefits for skin and odor:
Fragrance oil based products help maintain odor for long hours
Shea and Coco butter infused products will help heal and treat skin
conditions
Carrier oil infused products will offer benefits such as antibacterial,
antifungal moisturize, sooth joint, natural laxative also will help with hair
growth
4.2 Pricing Structure
Body Wash- $15 8oz
Lotion- $15 8oz
Body Scrub - 8oz $15
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Candles - 3-wick $ 20.50, Medium Candle $ 10.50, mini candle $2.50
Oil Burners- 12.50
Room Sprays- 1oz $5.50
Skin Care
Hair Care- 8oz Shampoo $7.50, 8ozConditioner $7.50
Domestic Fragrance oils: 3ml $5, 5ml $10, 9ml $15, 1oz $40, Display Bottle 4oz
$100
Imported & Signature Oils: 3ml $10, 6ml $18, 10ml $25 1oz $55 Display bottle
4oz $150
4.3 Product/Service Life Cycle
4.4 Intellectual Property Rights
4.5 Research & Development
Include a feedback mechanism on the website for ideas, suggestions and
improvements
Provide comment cards for distribution at craft fairs
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5. MARKETING & SALES
5.1 Growth Strategy
To grow the brand of Euphoric Viberationz we plan to do the following:
Establish kiosks in malls all over the United States in various states
(Goldsboro, NC Savannah, GA Concord, NC Battle Creek, MI)
Establish life-time accounts with Barbershops, Salons, Gas Stations &
Boutiques in the same various states as the kiosks
Offer employment through kiosk and multi-level marketing opportunities to
create jobs for people in the United States
Specials during the holiday seasons
Participate in local vending events
5.2 Communication
Euphoric Viberationz will communicate with its customers by:
Providing an e-mail newsletter with company news, product information,
and vending schedule.
Using targeted Google and Facebook advertisements.
Utilizing social media such as Twitter,Instagram, YouTube, Facebook,
LinkedIn, Pintrest and Tumblr.
Providing contact information on the company website.
Adding labels on toys that include company name, contact info and web
address.
5.3 Prospects
Currently, the only person in charge of sales for Euphoric Viberationz is the owner,
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11. Euphoric Viberationz – Goldsboro , NC
Yusef L Robinson. As profits increase, Euphoric Viberationz will look to rent out
its first kiosk in Goldsboro, NC and will leave the manging of the kiosk and hiring
up to Khalil Robinson and Parrish Barnes will be in charge of social media and
online marketing. Then based on the progress of that kiosk the business will began
to expand.

12. Euphoric Viberationz – Goldsboro , NC
6. FINANCIAL PROJECTIONS
6.1 PROFIT & LOSS
Year 1 Year 2 Year 3
Sales
Costs/Goods Sold
GROSS PROFIT $0 $0 $0
OPERATING EXPENSES
Salary (Office & Overhead)
Payroll (taxes, etc.)
Outside Services
Supplies (office & operation)
Repairs & Maintenance
Advertising
Car, delivery & travel
Accounting & legal
Rent
Telephone
Utilities
Insurance
Taxes (real estate, etc.)
Interest
Depreciation
Other expenses
TOTAL EXPENSES $0 $0 $0
NET PROFIT (before taxes) $0 $0 $0
Income Taxes
NET PROFIT (after tax) $0 $0 $0
Owner Draw/Dividends

13. Euphoric Viberationz – Goldsboro , NC
ADJUSTED TO RETAINED $0 $0 $0
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