Devices need owners, people need confidence in device authenticity, data needs to persist in systems long after devices change hands, and access needs to be authorized selectively. That's a lot to ask; even if emerging web identity and security technologies are simpler than the models of yesteryear, IoT devices have complicating limitations when it comes to processing power, memory, user interface, and connectivity. But many use cases span web and IoT environments, so we must try! What are the specific requirements? What elements of web technologies can we borrow outright? What elements may need tweaking?