The new digital world – tweeting like a leader #StLukes14
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This document summarizes a presentation on using social media in medical education and healthcare. It discusses how social media can be used for education, leadership development, continuing professional development, and research dissemination. It provides examples of social media platforms like Facebook, Twitter, and LinkedIn and how they can be used. It also covers some of the ethical and practical issues to consider when using social media professionally.
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The new digital world – tweeting like a leader #StLukes14
- 1. St Luke’s Symposium 2014 The new digital world – tweeting like a leader An introduction to social media use in medical education and healthcare Alireza Jalali, MD Head of Anatomy & Teaching Chair @ uOttawa Social Media Advisor @ RCPSC ajalali.com #StLukes14 @RCPI_news @arjalali
- 2. I do not have an affiliation (financial or otherwise) with a pharmaceutical, medical device or communications organization. Je n’ai aucune affiliation (financière ou autre) avec une entreprise pharmaceutique, un fabricant d’appareils médicaux ou un cabinet de communication.
- 4. Social Network A social structure made up of individuals (or organizations) called "nodes", which are tied (connected) by one or more specific types of interdependency, such as: friendship, common interest, relationships, etc. Social Networking and Clinician Educators Alireza Jalali Le Spécialiste, Vol. 16, No HS-1, P. 45, Janvier 2014 http://issuu.com/lafmsq/docs/finalepdfang/45?e=2669958%2F6583911
- 5. Gartner Hype Cycle Needs Assessment, Goal, Audience, Best Tool
- 6. 8 Why #SoMe ? Digital World Health Advocacy & Social Accountability
- 7. St Luke’s Symposium 2014 10
- 8. #SoMe in #MedEd • Education • Leadership & CPD • Research
- 9. Social Constructivism Social constructivism is a sociological theory of knowledge that applies the general philosophical constructivism into social settings, wherein groups construct knowledge for one another, collaboratively creating a small culture of shared artifacts with shared meanings. Vygotsky Education
- 10. FB Account • FB Wall • FB Group • FB Page
- 12. St Luke’s Symposium 2014 24
- 14. Leadership "Digital footprints are what we post about ourselves.” “Digital shadows are what others upload about us."
- 15. Six social-media skills every leader needs mckinsey.com www.mckinsey.com/insights/high_tech_telecoms_internet/six_social-media_skills_every_leader_needs
- 18. Research Dissemination Open Access Altmetrics
- 19. St Luke’s Symposium 2014 39
- 22. #CCME13 #OB4 • Twitter is an online social networking and microblogging service • 2013: +500 Million users, 200,000 tweets / minute • "Texting" of Internet. • @User • # A hashtag is used to mark keywords or topics in a tweet: #MedEd, #HCSM, #StLukes14 #StLukes14
- 23. St Luke’s Symposium 2014
- 24. www.symplur.com/healthcare-hashtags/ Tweeting during conferences: educational or just another distraction? Alireza Jalali, Timothy Wood Medical Education; 47: 1129-1130, 2013 DOI: 10.1111/medu.12337 Analyzing Online Impact of Canadian Conference of Medical Education through Tweets Alireza Jalali, Timothy Wood Education In Medicine Journal, 5(3), Sept. 2013 doi:10.5959/eimj.v5i3.162
- 25. St Luke’s Symposium 2014 46
- 26. St Luke’s Symposium 2014 47
- 28. Ethical and Practical Issues • Can't force people to create an account! • Copyright and plagiarism • Institutional Policy? Who's in charge of the account? Crisis Communication Plan • Stay Safe : Security Setting, Passwords, Spams. • Time management : Distraction, FOMO, Teach Curation • Professionalism (Dissemination!)
- 31. TakeHome Message • Health Advocacy & Social Accountability • Education, Professional Development, Research • Needs Assessment: Goal, Audience, Best Tool • Technology is only a Tool: Don't believe the hype! • Start Small, Observe and Interact • Time management, Curation • Professionalism (Dissemination!) • No Privacy Online: THINK twice Tweet once!