Week 2 slides for "Visual Instructional Design" with SaraJoy Pond. Topic : Balance : visual weight, symmetrical and asymmetrical balance and implications for communication.

1. IPT 655 Visual Instructional Design
Introductions
• Balance
C.R.A.P. Design
Type & Color
Information
Hierarchy
Microsoft Word
Adobe InDesign I
Adobe InDesign II
Adobe Photoshop
Microsoft
PowerPoint
Quantitative
Information
Qualitative
Information
Abstractions
Persuasion

2. “In Church circles we use the sentence ‘I feel really
good about it.’ Every time I hear it, I see a red flag
go up. Some very bad decisions have been made
by people who “feel really good” about something
they have failed to reason out or even apply
common sense to.”
 What are the results of being off-balance?
 What does it take to be balanced? What does
balance look like? Feel like?

4.  Distribution of Visual Weight in a
Composition.
 What determines visual “weight”?
Balance

5. Which is “heavier”?
a B A B
BA

6.  Distribution of Visual Weight in a
Composition.
 What determines visual “weight”?
 Type size and face
 Line thickness and style
 Image saturation and contrast
 Positive and Negative space
Balance

8. Symmetrical
Balance
 Classical
 Solid
 Professional
 Important
 Reliable
 Timeless
 Official
STATIC
 Contemporary
 Unpredictable
 Fun
 Informal
 Energetic
 Young
 Trendy
Dynamic
Asymmetrical
Balance

11.  Read Gibbons, “Contrast, Trace, Question, Story”
 Using the layout building blocks provided, create
three different balanced compositions. Cut the
elements out, fix them to another sheet of paper
and photocopy. You may make additions, but all
the elements provided must be in each layout.