Ipt655 Wk11 Qualitative

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Ipt655 Wk11 Qualitative

  1. 1. IPT 655 Visual Instructional Design Introductions Balance C.R.A.P. Design Type & Color Information Hierarchy Microsoft Word Adobe InDesign I Adobe InDesign II Adobe Photoshop Microsoft PowerPoint Quantitative Information • Qualitative Information Abstractions Persuasion
  2. 2. “Some researchers believe that [pure description] most closely approximates ‘pure science’ lots of data heaped on readers thereby empowered (1990s word of choice) to reach independent conclusions.” -Harry Wolcott  What makes this graphic great?
  3. 3. …but, it’s usually the easiest thing to do.
  4. 4. General Principles  Same as Quantitative  Design around a Thesis  Focus on Showing Relationships  Order Data Purposefully  Prune Data Mercilessly
  5. 5. 3 Presentation Modes  Description  Analysis  Interpretation
  6. 6. Possibilities in Description  Chronological  Narrative  Holistic  Day-in-the-life  Meta-story (Roshaman)  Progressive  Journalistic  Dramatic (Mystery)
  7. 7.  Apply CRAP Principles  Show relationships  Establish hierarchy  Highlight critical elements  Create a display Style Guide Presenting Description
  8. 8. Possibilities in Analysis  Highlight  Themes (“Patterned Regularities”)  Anomalies  Compare  Another case  A theoretical framework (Context)  A standard (Evaluate)  Critique
  9. 9.  Cluster Graphics  Frequency (mentioned many times)  Primacy (mentioned first)  Intensity (mentioned with energy)  Wordle.net Presenting Analysis
  10. 10. Possibilities in Interpretation  Infer  Trace/expand implications  Apply  Target population  Personal
  11. 11. Presenting Interpretation
  12. 12. Presenting Interpretation
  13. 13.  Use Small Multiples  Repetition (size, alignment, proximity)  Hierarchy (show only essential details)  Contrast (highlight dynamic elements) Presenting Processes
  14. 14. Sample Data Set  Interviews  Weekly 20-minute sessions with 3 teachers  One-time 10-minute sessions with each of 87 students  Observation  Weekly 60-minute sessions in each classroom  Document Analysis  Pre and post tests, assignments
  15. 15.  Read Wilcox “House of Learning”  Watch “The Girl Effect”  Find and post another visual metaphor  Develop an info-graphic to present a set of qualitative data or a process.

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