How to Create Ebooks that Rock Your Business
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Learn how to avoid three types of nightmares ruining an ebook: Content, Writing, and Design.
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How to Create Ebooks that Rock Your Business
- 1. Ebook Nightmares And How to Avoid Them
- 2. An Ebook can rock! your business.
- 3. An ebook can establish your! expertise and build your brand.
- 4. Attract clients! and grow your list.
- 5. And bring in some moolah.
- 6. But.
- 8. Ebook Nightmares can ruin your dream
- 9. The Content Nightmare Tries to please everyone Covers too much Lacks usefulness Lacks clear structure
- 10. The Content Nightmare How to avoid
- 11. Define the ideal reader Name: Ticia Age: 40 Education: College! Occupation: Housewife Family: married with children Interests: flower arranging, meditation Dream: own a floral business Problem: new to social media
- 12. Get audience input What problem can you help! the audience solve?
- 13. Discovery tools Survey Interview Research
- 14. Avoid the “Kitchen Sink Syndrome” (aka scope creep) Don’t dump everything you ! know onto your reader.
- 15. How to avoid scope creep Focus on solving a single problem.
- 16. Include Useful Content Some ideas: How to instruction Exercises Examples Scenarios Before & afters
- 17. Structure your content Create an outline that! follows a logical order.
- 18. Follow a logical order Examples: Steps in a process! Easy to hard Recipe Story
- 19. The Writing Nightmare Lacks engagement Uses a dull formal voice Contains errors
- 20. The Writing Nightmare How to avoid
- 21. Engage your readers Try these techniques: Mini stories Metaphors & Similes Humor
- 22. Create a mini story Set the scene. Create anticipation. Build drama with a series of actions.
- 23. Use metaphors and similes A metaphor compares! two unrelated topics to explain! concepts and create images. (A simile uses the word “like” or “as”.)
- 24. Example: Including too much information in an ebook is like cramming everything into your kitchen sink. Metaphors and similes
- 25. Use humor 3 simple techniques: Exaggeration Rule of three Callback
- 26. Exaggeration Stretch the truth! to make a point.
- 27. Exaggeration Example: Her lawn had so many! dandelions WeedMan refused! her as a customer.
- 28. Rule of three Add a twist to the third! item in a list of three.
- 29. Rule of Three Example: Her favourite books are The Catcher in the Rye, Wuthering Heights, and How to Keep Backyard Chickens.
- 30. Callback A repeat of, or reference to, a memorable item presented earlier.
- 31. Callback Example: Having a crow appear again somewhere in this slide presentation is a callback! to the intro slides 1 & 7.
- 32. Use a conversational style simple words contractions Varied sentences active voice “you” instead of “I”
- 33. Write in the active voice Example: The subject performing the action in a sentence is clear. Passive: Your email will be answered. (Answered by who? Unclear.) Active: I’ll answer your email.
- 34. Vary your sentences Add short sentences for emphasis and to vary the rhythm. Add questions to change the flow. Use one word paragraphs to create a pause and add white space. See?
- 35. Use Contractions Examples: Instead of Write do not don’t it is it’s will not won’t
- 36. Use “you” instead of “I” You look lovely. Talk to your reader by using the word you.
- 37. Choose simple words Examples: Instead of Write Utilize, leverage use cognizant aware facilitate help
- 39. The Design Nightmare Has a crappy cover Uses a bad layout Misses interactivity Lacks visuals
- 40. The Design Nightmare How to avoid
- 41. Create an irresistible cover Essential elements: Magnetic title Professional design (font choice, color use, contrast,! layout, image, branding)
- 43. Chunk information Break up content: Chapters Topics Subtopics Short paragraphs
- 44. Include a Table of Contents Bonus: Make the entries hyperlinks
- 45. Use a professional template Design considerations: Layout Headings Font choices Callouts Bulleted lists ! point 1 ! point 2 ! point 3 Sidebars Numbered steps 1. Item 2. Item 3. Item White space Graphic design elements
- 46. Incorporate interactivity Examples: Exercises Embedded media! (video, audio, slides) Links to external resources Social share buttons
- 47. Add visuals cartoons Illustra,ons/diagrams photos screenshots
- 48. Summary Content Writing Design Define the ideal reader Get audience input Narrow the scope Follow a logical structure Use a conversational style Engage your readers Review, revise, edit & proofread Create an irresistible cover Use a professional template Incorporate interactivity Include visuals
- 49. Looking for help to avoid ebook nightmares? This dude is a callback.
- 51. Thank you for checking this out.
- 52. Credits Images Inspiration hdwallpapers.im fanpop.com/clubs/addams- family/images/ thebookdesigner.com flickr.com/photos/ davidstanleytravel/ 15910178387/ wpclipart.com Gordon Ramsey’s Kitchen Nightmares Presentation Panda’s Slide Bandits