This document discusses various design principles for visual instructional design including introductions, balance, C.R.A.P. design, information hierarchy, flow, and the designer's role in guiding the user through effective use of hierarchy and flow. It encourages the reader to focus on hierarchy and flow decisions when designing an informational flyer using the provided plain text file, keeping all original information while allowing slight edits and additional elements. The goal is to practice applying principles of visual hierarchy and flow.

4. Visual Hierarchy : Priority/order according to visual cues Size, weight, color, etc. Information Hierarchy : Priority/order according to meaning, intended communication 30/20/10 rule Problem = Making them Match. Hierarchy

5. Hierarchy Remember your #1 Design Skill Squinting is the best way to “see” the hierarchy you have set up

6. Flow “aaaa-nd we’re walking…” Eyes “travel” through a design Measurement unit = eye miles Elements of flow Entry Exit Path Stop

7. Flow Patterns Note: “natural” flow patterns are culture-specific

8. Designer as Guide Why pay for a guided tour? In-depth knowledge Limited time Unfamiliar area/subject “You missed the best part!” Why invest in V/I Hierarchy? Same reasons.

9. Designer as Guide Tools for guiding Size Weight Color CRAP

10. Exercise

12. Using the plain-text file posted to the island site, design an informational flyer. Focus on flow and hierarchy decisions. You may add elements and perform slight edits, but all the original information must be present in your design.Assignment