The document discusses travel and tourism trends in the United Arab Emirates and Saudi Arabia. It notes that travel and tourism accounted for Dh171 billion of economic activity in the UAE in 2016, with Dh62 billion spent by foreign visitors. Travel and tourism is the world's largest and fastest growing sector, employing 1 in 8 people globally. Dubai saw 6.6 million tourists in 2006, and tourism has grown significantly since. The document also discusses trends among Arab women travelers, including that they are becoming more educated and independent. It provides recommendations for developing the travel and tourism industry, including improving infrastructure, differentiating through ecotourism, and effective marketing.
The Nielsen Company is the world's leading provider of marketing information and audience measurement services. It has over 34,000 employees operating in over 100 countries. Nielsen measures consumer behavior, markets and media to provide clients with strategic insights. It collects and analyzes data on television audiences, online activity, consumer purchases and business media to advise clients on sales and marketing.
Nielsen Ratings measures television viewership by collecting data from a panel of households to determine ratings. It is important for television networks to understand viewership for programming and advertising. While Nielsen remains the industry standard, new technologies like mobile devices, streaming, and retail sales data provide alternative ways to measure audiences that may complement Nielsen in the future.
Nielsen is a global leader in measurement and information that has a presence in over 100 countries. It provides clients with an understanding of consumer behavior related to what people watch and buy. Nielsen generates most of its revenue from measuring media viewership and consumer purchasing. It faces competition from other companies that also provide measurement and consulting services.
Nielsen is a global information and media company that provides marketing and media information services to clients in over 100 countries. It collects television audience measurement data, online intelligence, and analyzes consumer purchasing behavior. In 2011, Nielsen went public in an IPO that raised $1.6 billion. The company's mission is to provide clients with a complete understanding of global consumers and markets.
How to create a winning social media reportBen Howden
A social media report template for those who need help creating a well structured report that clearly presents key results, value and insights derived from social media. The social media report template is suited to those using Facebook and Twitter as part of their social media strategy. If you would like to talk about measuring your social media efforts get in touch with me at info@inlight.com.au
State of the Media: Social Media Report Q3
Social media's popularity continues to grow, connecting people with just about everything they watch and buy.
The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.
The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.
As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.
The top 10 trends of the tourism market 2017 by Gulf BookingOlha Lypnytska
Tourism is one of the most dynemic markets in the 21st century. We prepared for you 10 the most important trends of 2017 that every company that works in this industry should know.
The Nielsen Company is the world's leading provider of marketing information and audience measurement services. It has over 34,000 employees operating in over 100 countries. Nielsen measures consumer behavior, markets and media to provide clients with strategic insights. It collects and analyzes data on television audiences, online activity, consumer purchases and business media to advise clients on sales and marketing.
Nielsen Ratings measures television viewership by collecting data from a panel of households to determine ratings. It is important for television networks to understand viewership for programming and advertising. While Nielsen remains the industry standard, new technologies like mobile devices, streaming, and retail sales data provide alternative ways to measure audiences that may complement Nielsen in the future.
Nielsen is a global leader in measurement and information that has a presence in over 100 countries. It provides clients with an understanding of consumer behavior related to what people watch and buy. Nielsen generates most of its revenue from measuring media viewership and consumer purchasing. It faces competition from other companies that also provide measurement and consulting services.
Nielsen is a global information and media company that provides marketing and media information services to clients in over 100 countries. It collects television audience measurement data, online intelligence, and analyzes consumer purchasing behavior. In 2011, Nielsen went public in an IPO that raised $1.6 billion. The company's mission is to provide clients with a complete understanding of global consumers and markets.
How to create a winning social media reportBen Howden
A social media report template for those who need help creating a well structured report that clearly presents key results, value and insights derived from social media. The social media report template is suited to those using Facebook and Twitter as part of their social media strategy. If you would like to talk about measuring your social media efforts get in touch with me at info@inlight.com.au
State of the Media: Social Media Report Q3
Social media's popularity continues to grow, connecting people with just about everything they watch and buy.
The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.
The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.
As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.
The top 10 trends of the tourism market 2017 by Gulf BookingOlha Lypnytska
Tourism is one of the most dynemic markets in the 21st century. We prepared for you 10 the most important trends of 2017 that every company that works in this industry should know.
The Asian Apprenticeship Awards was launched in March 2016 to celebrate the talent and diversity of under-represented British Asian Apprentices, their Employers and Training Providers. Apprenticeships have been seen as a secondary route for British Asians with the perception that University is the primary way for leading a successful career. This correlates with the current representation of British Asian apprentices with the starts of 2016/2017 - that being 4.1%. The 2017 awards brought together cross industry and sector leaders from across the country supporting not just the event, but the cause behind it. With over 60% of our audience at C-level or Managerial level, there was a high level of influence in the room - a significant increase from 2016.Our awards fits into a larger discussion around Black, Asian and Minority Ethnic (BAME) representation within the labour market. There has been a demand for diverse workforces, not just for the local and national demographic representation, but for the economic benefits. For the economy to thrive, diversity is key. Full representation of BAME individuals within workforces across the UK would be worth £24bn per year to the economy.Employers and Training Providers are recognising this and are bringing out initiatives to boost diverse representation.
https://bameapprenticeshipawards.co.uk/2017-asian-apprenticeship-awards/
2013 Travel&Tourism Trends from World Travel MarketDavid Mora
Informe elaborado por EuroMonitor que recoge las principales tendencias y previsiones para el sector turístico, presentado en la World Travel Market 2013.
The World Travel Market Global Trends Report 2013 highlights emerging trends in the global travel industry. Key findings include:
- In the Americas, the "PANK" (Professional Aunt, No Kids) demographic is emerging as a new target market as the travel industry caters more to childless women.
- In the UK, the website Routehappy is measuring customer satisfaction through "happiness scores" for airlines, providing a unique travel happiness index.
- Across Europe, peer-to-peer travel services are seeing strong growth in offering authentic experiences at affordable prices.
How to Create Persuasive Charts, Diagrams, and Data VisualizationsLucidchart
Join Dave Grow, COO at Lucid Software and Scott Berinato, Senior Editor at Harvard Business Review and author of Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations [On Demand Webinar] Scott is an award-winning writer, editor, content architect, and self-described “dataviz geek” who relishes the challenge of finding visual solutions to communication problems. At HBR he has championed the use of visual communication and storytelling and has launched successful visual formats, including popular narrated infographics, on HBR.org.
The Holiday Inn E-Book was an interactive virtual tour of Holiday Inn's new prototype hotel created by Digitas. It allowed potential hotel franchisees to explore every aspect of the prototype in detail from their own computers. The E-Book was unveiled at an important franchisee conference and direct mailed to key prospects nationwide. It was highly successful, tripling the number of active franchisee prospects considering Holiday Inn and generating over $813 million in new investment through 93 new deals signed using the E-Book within just over a year.
"ทิศทางสินค้าไทยดันยอดขายให้โตในตลาดอาหรับ" SME Webinar สัมมนาออนไลน์ K SME
SME Webinar สัมมนาออนไลน์
หัวข้อ "ทิศทางสินค้าไทยดันยอดขายให้โตในตลาดอาหรับ"
ชมคลิปสัมมนา - https://youtu.be/3ixKwTs2o0g
กลยุทธ์ เคล็ดลับธุรกิจดีๆ มีให้เรียนได้ไม่รู้จบ
คลิก http://goo.gl/t6i0Nw
K SME ช่วยเต็มที่ SME มีแต่ได้
An Executive Briefing report that was one of the deliverables required for my International Business final group project: "The Apparel Market of Saudi Arabia: An Untapped and Growing Opportunity for US Firms." Other deliverables included a presentation and an individually written one-page summary of the report.
Insights into Nielsen Mainland Traveler Luxury syndicated study 2014Christophe Guillot ✨
NIELSEN analyzes Chinese travelers' luxury shopping behaviors based on a survey. Key findings include:
- Chinese travelers are planning more overseas trips in the next year, with shopping and sightseeing as top activities.
- Popular shopping destinations recently were Hong Kong, South Korea, and Japan, but France is emerging. Categories purchased vary by location.
- Travelers extensively research purchases online and value friends' opinions most. They often know specific brands/items they want to buy.
- Brand stores and duty free remain most popular shopping channels. Younger consumers are more open to online luxury purchases.
- Overall, Chinese travelers demonstrate growing overseas travel, stable high spending power, and evolving shopping preferences
#PR2015 is a new 28-page guide looking forward the trends and issues affecting the business of public relations in 2015, from the perspective of 23 of the Chartered Institute of Public Relations (CIPR) member groups.
2015 Portrait of the U.S. Retiree TravelerChris Fair
Resonance's 2015 Portrait of the U.S. Retiree Traveler analyzes responses from 1,147 U.S. retiree travelers to help us better understand the travel and accommodation preferences and trends of America's fastest growing demographic.
Hawaii Tourism Authority's 2015 Winter Update Southeast AsiaHonolulu Civil Beat
The document presented information on Southeast Asia and outbound travel from Malaysia and Singapore. It discussed the large population and GDP of Southeast Asia. Malaysia's consumer confidence and exchange rates were also mentioned. The majority of outbound travel from Malaysia and Singapore is to other parts of Asia. Initiatives for 2016 by HTSEA include seminars, workshops, familiarization trips and partnerships to promote Hawaii travel to the region. Key events highlighted are the launch of the Aloha Club alliance and Air Asia X flights to Hawaii.
The Family Attraction Opportunity in the Middle East: Philip Shepherd, PwCRachel Read
The document discusses the growing family entertainment center (FEC) market in the Middle East. It notes there are various types of FECs focused on activities like gaming, education, sports, and thrill rides. The Middle East has favorable demand drivers for FECs like a growing population, including many young people, an increase in tourism and malls. "Edutainment" FECs focused on educational role-playing, like KidZania, have potential for growth in the region. While FEC supply is increasing, demand is expected to continue growing, with the largest opportunities in Saudi Arabia and Egypt. Major real estate developers dominate the FEC market in the Middle East.
This document poses several questions about Islamic finance for discussion. It introduces virtual panelists to answer questions such as: Can Islamic finance help solve global financial crises? Are Islamic banks on a level playing field with conventional banks? What is Islamic finance and how does it differ from conventional banking? Why are Islamic financing rates sometimes higher? How do Islamic banks make profits without interest? It aims to demystify Islamic finance and bring awareness to people of all faiths and beliefs.
The trends that will shape the future of travel.
In a world of possibilities, there are myriad reasons why people leave their homes and travel, whether on personal quests or business trips.
In a series of one-on-one interviews with CEOs, CMOs, product pioneers and marketing leads from across the travel industry, FutureBrand have conducted global research into travel futures. Its research reveals some of the trends shaping the future of travel and identifies which brands are best placed to prosper.
Hear from FutureBrand CEO of Asia Pacific, Richard Curtis, as he explains the findings and their potential for travel marketers.
Rijal is a Pan Gulf male lifestyle magazine published monthly in the GCC region. It has a circulation of 36,200 copies across Saudi Arabia, UAE, Kuwait, Qatar, Bahrain, Oman, and Lebanon. The magazine covers topics related to fashion, cars, technology, sports, luxury products, and entertainment. It is printed on high quality paper and targets affluent Arab males between the ages of 15-44 with university degrees and high incomes. Advertising rates range from $3,200 for a half page ad to over $15,000 for the front cover gatefold.
Critical Mass Forrester 09: Marketing Vegas in a RecessionCritical Mass
Viva Las Vegas! Learn how Critical Mass and R&R Partners employed a 360 Degree Customer Experience strategy to drive travel to Las Vegas during these troubled economic times.
As India middle-class population growth continues, we expect first movers will gain comparative advantage to best serve their guests, employees, and shareholders.
WalworthCoGetaway.com was introduced in mid-2008. With a corporate change and updates to the site, the original presentation was revised. The presentation doubles as a basic introduction to online advertising.
The document outlines the corporate identity development for Habibti Hotels Collection. It includes the approved color palette of burgundy, grey, black and silver tones. The approved typography includes Arial for body text and Bliss Caps for headlines. Examples of the approved identity include logos, business cards for the Executive Director with contact information, and a sample web page layout with placeholder text. Revisions to the identity are also shown, changing the name to Hotel Collection.
Nicki Page has over 30 years of experience in marketing communications, public relations, and business development for luxury hotels, global brands, and tourism organizations in the UK, UAE, and Asia Pacific regions. She has held senior leadership roles such as Director of Communications and Regional Director. Her expertise includes developing strategic communication plans, launching new properties, managing client relationships, and delivering projects on time and on budget. Currently she is seeking a senior role where she can provide creative solutions, lead client relationships, and help organizations achieve their goals.
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Similar to arab women marketing approach nielson presentation at pata event
The Asian Apprenticeship Awards was launched in March 2016 to celebrate the talent and diversity of under-represented British Asian Apprentices, their Employers and Training Providers. Apprenticeships have been seen as a secondary route for British Asians with the perception that University is the primary way for leading a successful career. This correlates with the current representation of British Asian apprentices with the starts of 2016/2017 - that being 4.1%. The 2017 awards brought together cross industry and sector leaders from across the country supporting not just the event, but the cause behind it. With over 60% of our audience at C-level or Managerial level, there was a high level of influence in the room - a significant increase from 2016.Our awards fits into a larger discussion around Black, Asian and Minority Ethnic (BAME) representation within the labour market. There has been a demand for diverse workforces, not just for the local and national demographic representation, but for the economic benefits. For the economy to thrive, diversity is key. Full representation of BAME individuals within workforces across the UK would be worth £24bn per year to the economy.Employers and Training Providers are recognising this and are bringing out initiatives to boost diverse representation.
https://bameapprenticeshipawards.co.uk/2017-asian-apprenticeship-awards/
2013 Travel&Tourism Trends from World Travel MarketDavid Mora
Informe elaborado por EuroMonitor que recoge las principales tendencias y previsiones para el sector turístico, presentado en la World Travel Market 2013.
The World Travel Market Global Trends Report 2013 highlights emerging trends in the global travel industry. Key findings include:
- In the Americas, the "PANK" (Professional Aunt, No Kids) demographic is emerging as a new target market as the travel industry caters more to childless women.
- In the UK, the website Routehappy is measuring customer satisfaction through "happiness scores" for airlines, providing a unique travel happiness index.
- Across Europe, peer-to-peer travel services are seeing strong growth in offering authentic experiences at affordable prices.
How to Create Persuasive Charts, Diagrams, and Data VisualizationsLucidchart
Join Dave Grow, COO at Lucid Software and Scott Berinato, Senior Editor at Harvard Business Review and author of Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations [On Demand Webinar] Scott is an award-winning writer, editor, content architect, and self-described “dataviz geek” who relishes the challenge of finding visual solutions to communication problems. At HBR he has championed the use of visual communication and storytelling and has launched successful visual formats, including popular narrated infographics, on HBR.org.
The Holiday Inn E-Book was an interactive virtual tour of Holiday Inn's new prototype hotel created by Digitas. It allowed potential hotel franchisees to explore every aspect of the prototype in detail from their own computers. The E-Book was unveiled at an important franchisee conference and direct mailed to key prospects nationwide. It was highly successful, tripling the number of active franchisee prospects considering Holiday Inn and generating over $813 million in new investment through 93 new deals signed using the E-Book within just over a year.
"ทิศทางสินค้าไทยดันยอดขายให้โตในตลาดอาหรับ" SME Webinar สัมมนาออนไลน์ K SME
SME Webinar สัมมนาออนไลน์
หัวข้อ "ทิศทางสินค้าไทยดันยอดขายให้โตในตลาดอาหรับ"
ชมคลิปสัมมนา - https://youtu.be/3ixKwTs2o0g
กลยุทธ์ เคล็ดลับธุรกิจดีๆ มีให้เรียนได้ไม่รู้จบ
คลิก http://goo.gl/t6i0Nw
K SME ช่วยเต็มที่ SME มีแต่ได้
An Executive Briefing report that was one of the deliverables required for my International Business final group project: "The Apparel Market of Saudi Arabia: An Untapped and Growing Opportunity for US Firms." Other deliverables included a presentation and an individually written one-page summary of the report.
Insights into Nielsen Mainland Traveler Luxury syndicated study 2014Christophe Guillot ✨
NIELSEN analyzes Chinese travelers' luxury shopping behaviors based on a survey. Key findings include:
- Chinese travelers are planning more overseas trips in the next year, with shopping and sightseeing as top activities.
- Popular shopping destinations recently were Hong Kong, South Korea, and Japan, but France is emerging. Categories purchased vary by location.
- Travelers extensively research purchases online and value friends' opinions most. They often know specific brands/items they want to buy.
- Brand stores and duty free remain most popular shopping channels. Younger consumers are more open to online luxury purchases.
- Overall, Chinese travelers demonstrate growing overseas travel, stable high spending power, and evolving shopping preferences
#PR2015 is a new 28-page guide looking forward the trends and issues affecting the business of public relations in 2015, from the perspective of 23 of the Chartered Institute of Public Relations (CIPR) member groups.
2015 Portrait of the U.S. Retiree TravelerChris Fair
Resonance's 2015 Portrait of the U.S. Retiree Traveler analyzes responses from 1,147 U.S. retiree travelers to help us better understand the travel and accommodation preferences and trends of America's fastest growing demographic.
Hawaii Tourism Authority's 2015 Winter Update Southeast AsiaHonolulu Civil Beat
The document presented information on Southeast Asia and outbound travel from Malaysia and Singapore. It discussed the large population and GDP of Southeast Asia. Malaysia's consumer confidence and exchange rates were also mentioned. The majority of outbound travel from Malaysia and Singapore is to other parts of Asia. Initiatives for 2016 by HTSEA include seminars, workshops, familiarization trips and partnerships to promote Hawaii travel to the region. Key events highlighted are the launch of the Aloha Club alliance and Air Asia X flights to Hawaii.
The Family Attraction Opportunity in the Middle East: Philip Shepherd, PwCRachel Read
The document discusses the growing family entertainment center (FEC) market in the Middle East. It notes there are various types of FECs focused on activities like gaming, education, sports, and thrill rides. The Middle East has favorable demand drivers for FECs like a growing population, including many young people, an increase in tourism and malls. "Edutainment" FECs focused on educational role-playing, like KidZania, have potential for growth in the region. While FEC supply is increasing, demand is expected to continue growing, with the largest opportunities in Saudi Arabia and Egypt. Major real estate developers dominate the FEC market in the Middle East.
This document poses several questions about Islamic finance for discussion. It introduces virtual panelists to answer questions such as: Can Islamic finance help solve global financial crises? Are Islamic banks on a level playing field with conventional banks? What is Islamic finance and how does it differ from conventional banking? Why are Islamic financing rates sometimes higher? How do Islamic banks make profits without interest? It aims to demystify Islamic finance and bring awareness to people of all faiths and beliefs.
The trends that will shape the future of travel.
In a world of possibilities, there are myriad reasons why people leave their homes and travel, whether on personal quests or business trips.
In a series of one-on-one interviews with CEOs, CMOs, product pioneers and marketing leads from across the travel industry, FutureBrand have conducted global research into travel futures. Its research reveals some of the trends shaping the future of travel and identifies which brands are best placed to prosper.
Hear from FutureBrand CEO of Asia Pacific, Richard Curtis, as he explains the findings and their potential for travel marketers.
Rijal is a Pan Gulf male lifestyle magazine published monthly in the GCC region. It has a circulation of 36,200 copies across Saudi Arabia, UAE, Kuwait, Qatar, Bahrain, Oman, and Lebanon. The magazine covers topics related to fashion, cars, technology, sports, luxury products, and entertainment. It is printed on high quality paper and targets affluent Arab males between the ages of 15-44 with university degrees and high incomes. Advertising rates range from $3,200 for a half page ad to over $15,000 for the front cover gatefold.
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Similar to arab women marketing approach nielson presentation at pata event (20)
The document outlines the corporate identity development for Habibti Hotels Collection. It includes the approved color palette of burgundy, grey, black and silver tones. The approved typography includes Arial for body text and Bliss Caps for headlines. Examples of the approved identity include logos, business cards for the Executive Director with contact information, and a sample web page layout with placeholder text. Revisions to the identity are also shown, changing the name to Hotel Collection.
Nicki Page has over 30 years of experience in marketing communications, public relations, and business development for luxury hotels, global brands, and tourism organizations in the UK, UAE, and Asia Pacific regions. She has held senior leadership roles such as Director of Communications and Regional Director. Her expertise includes developing strategic communication plans, launching new properties, managing client relationships, and delivering projects on time and on budget. Currently she is seeking a senior role where she can provide creative solutions, lead client relationships, and help organizations achieve their goals.
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PATA - Developing the Middle East Chapternicki page
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The Page1World Diamond Night Series launched on September 13th, 2012 at The Dorchester Hotel in London to support women's wellbeing initiatives. Female ambassadors and diplomats from 30 countries attended an international ladies afternoon with tea, jewelry, and a presentation on Ty Pili Pala, a Welsh charity for global women's health. The event series will continue with The Art of Wellbeing in Cardiff and London to raise awareness of gynaecological cancer prevention and integrated wellness approaches.
THANK YOU.
IT’S A PLEASURE TO BE HERE.
TALKING ABOUT TRAVEL AND TOURISM IN THE MIDDLE EAST…
Turn on the television and the scenes of violence in the Middle East tell one story. And yet tourism is booming in the region exponentially - thanks to the bargain prices currently provided by dollar-linked currencies and fabulous new hotels and shoppertainment avenues.
Tourism not only provides job opportunities and brings more dollar but more importantly helps in cultural exchanges in today’s globalised world
I am now going to share my views on travel and tourism market in Saudi and UAE especially in the context of Arab woman. Let me add that these are my opinion based on limited reserach in this sector
SLIDE CHANGE
Let me start by giving you the UAE perspective:
The total economic activity was to the tune of 97 billion dirham in 2006. This is Likely to grow to 171 billion dirham in 2016 even at the current growth rate.
PRESS ENTER
Out of the 97 billion in 2006, 37 billion dirham was a result of spending by foreign visitors …and this figure is likely to grow to 26 billion dirhams by 2016
PRESS ENTER
Out of this 37 billion, 21 billion dirham was a result of spending on travel and tourism by residents in the UAE …and this figure is likely to grow to 36 billion dirham in 10 years time
PRESS ENTER THRICE
8 billion dirham in business travel… 6.6. million tourists and the world’s largest sector are some of the interesting and impressive statistic in this region. Now add it this the fact that women’s contribution to the workforce is growing rapidly, their education levels going up, family structures increasingly nuclearised makes this segment very attractive for us as marketers to tap the potential
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In Tokyo Goldman Sax put together a list of over 100 companies which were to benefit from increasing disposable income of women. In the last ten years, these companies have shown a 96% increase in the value of their shares against the market average of 13%.
NEXT SLIDE
Even in this region, with the increased likelihood of women participating in the economy this is bound to have a similar impact on companies targeting women. It is in this context that it becomes imperative to understand these savvy customers better. More and more companies are commissioning research to us just only to understand woman better
NEXT SLIDE
The increased participation of woman in the development of economy is a clear function of education among women in this part of the world.
If we look at what's happening in Saudi - there is a higher proportion among the younger age group who have completed secondary education. This has been the highest level achieved ever and is only going to go up further
NEXT SLIDE
while they are getting educated, at home, they continue to remain a Quintessential multi-tasker who has multiple responsibilities and is performing a delicate balancing act between taking care of the children, bringing them up with same values and customs as they themselves have been, and, between meeting the demands of their husband and in-laws.
Amidst this they crave for personals space, feel that many of the current social REQUIREMENTS are too restrictive and they want to break free. we have observed three main manifestations of these social conditions among woman
ONE - Travel & Tourism : and we have seen a significant growth in the inward travel and shortly I will tell you why
Two - Retail Therapy : As an avenue for entertainment - Shoppertainment – a word coined by the Nielsen Company, has evolved as the next big thing in the Middle East
And three - we have seen a significant increase in personal grooming
NEXT SLIDE
Families are also becoming smaller & people seem to be moving into flats from villas. we have observed this even in some of the other studies. In this particular instance as we can see as Saudi woman get married and start having families of their own they tend to move to individual apartments or flats.
This has impacted the decision making process where the young housewife increasingly plays a dominant role.
NEXT SLIDE
So, what are they seeking… women in particular are looking at a break from abaya
- Break from household chores
- Romantic moments with husband
- New places and to and shop
And if it’s a family with slightly grown up kids the value EQuation also comes into the picture
NEXT SLIDE
In the study that we recently concluded to understand Saudi and UAE consumers it clearly came out that women want to spend more and more Quality time with family and if we put that in the context of women trying to break away from household chores there definitely seems to be larger potential for travel and tourism in these countries
NEXT SLIDE
In the same study, we asked women in Saudi and UAE what their preferred destination is…and we realized that a large chunk would prefer to travel within the region and to some extent Muslim countries outside the region. As you can see there is a lot of interdependence between KSA and UAE in terms of travel and tourism.
We also know there is a general decline in interest for the west.
NEXT SLIDE
The reason for the decline in the interest for the west is because of the efforts taken recently and the geo-political situation is strengthening UAE’s tourism development agenda. UAE as a country is working on a multi-dimensional framework addressing consumer needs on one hand and infrastructure development on the other…which is so important in ensuring sustainable growth
NEXT SLIDE
Today, globalization has made familiarization process easy for local concepts globally and global concept locally.
So you have the US Americanising and deterritorialising the middle east though the Mc Donald’s and the KFC’s but at the same time international tourism is becoming a theme for local tourism in the US
In such a scenario, it is important to understand what sources tourist tapped for obtaining information
NEXT SLIDE
This is answered through an online global survey conducted by GMI and although our region was not represented one can be sure that “Recommendation” or “word of mouth” is the no.1 source for information gathering and the Internet is the 2nd most important source. This has 2 implications
One - we must ensure our visibility in this media
Two – ensure tourists have an experience that they can talk about at home
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In a service economy, end user satisfaction is critical. Also we saw earlier that ‘recommendation’ was the primary source of information. Hence tourist satisfaction should be our end goal and we must define ‘tourist-centric’ strategies
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Last year we did a small survey among Ras Al Khaimah visitors to find out what they liked and what they would like to see in future. we chose RAK because we wanted to understand what is it that RAK can do to counter competition from within and outside.
As claimed by the respondents, RAK experience was a positive one with majority of visitors taking about beaches and Quietness.
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while domestic travellers demanded improvement in access to RAK, International travellers were expecting ‘rewarding experience’.
Infact, International tourist demanded more features and also said this would help them to spend ‘more’ time in RAK
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Here are few slides that compares RAK’s Internet presence with our closest competitors – Dubai and Oman. A google search for Dubai tourism yielded 1.8 million web links
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Oman yielded slightly lesser than Dubai but impressive considering there is no massive real estate development supporting tourism
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A similar search on RAK suggests that it has one tenth of the visibility compared to its closest competitor.
Obviously on three critical parameters i.e. Infrastructure, visibility, entertainment and Shoppertainmet RAK will have some catching up to do.
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Given this background, for our region it is important to look at the evolving trends and what we see here is three distinct segments that have varying needs, but, have one common thread among them and that is the need for ‘ecotourism’
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This is a snapshot of ecotourism seeker in terms of country perceptions, demographic profile, what he/she expects and finally what could be the motivators for seeking ‘ecotourism’
READ OUT SOME OF THE MOTIVATOR PHRASES
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The three key take out for us is
- Develop infrastructure
Differentiate
Be Salient