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User centered design in mobile app development

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Presented on 16th January 2014 at NUS:ISS Seminar on Enabling Mobile Enterprise

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User centered design in mobile app development

  1. 1. User Centred Design ! in Mobile App Development Presented on 16th Jan 2014 NUS:ISS Seminar: Enabling Mobile Enterprise ! Michael Ong @michaelon9
  2. 2. @michaelon9 • 1999 - Freelance Web Design / Development leading to web hosting for SMEs • 2002 - Research & Development - A Robust Rule-based Event Management System for Call Data Records 
 - Société Générale • 2003 - Network Engineer 
 - NEC Solutions • 2004 - Full-Stack development 
 - Palm & Windows Mobile 
 - K.C. Dat, Nippon Express, Air Asia , Singapore Zoo, Jurong Birdpark, Changi Airport Terminal 1 & 2, M1, Mapletree ... • 2005-2007 - Business Process Consulting 
 - VISA International
 - Robert Bosch SEA • 2008 - Took a break in EVE Online
 - Internet Spaceships is serious business • 2009 - Portal Development 
 - ST701, SPH, Online Classifieds • 2010 - Scrum Master 
 - iProperty Singapore • 2012 - Mobile & UX Lead 
 - iProperty Group • 2013 - Senior Product Manager
 - bellabox Australia & Singapore
  3. 3. some apps i’ve worked on
  4. 4. setting up a Mobile Roadmap • Understand your environment • Talk to your stakeholders, your users • Understand pain points • Is there a way mobile services can improve current processes? • Look at your data (analytics) - what is being used in your organisation / users • Communicating the roadmap
  5. 5. understand your environment
  6. 6. surveys to understand users
  7. 7. communicate" your ideas
  8. 8. setting up the roadmap & focus on delivery
  9. 9. Case Study Developing property search apps (Blackberry, Android & iPhone) for Indonesia
  10. 10. the process • mobile roadmap • design strategy • personas & scenarios • information architecture • task flows • prototyping & testing • development • marketing launch & measuring
  11. 11. design strategy
  12. 12. product requirements & analysis Product Survey in Dec 2012" 51 Respondents on Mobile Site v1 53% of respondents used the mobile site every day Reasons for not using Mobile" • Search results often not found and takes longer time to load • Less information in listing detail on mobile site • Photos are not presented well on mobile site Top 5 Features on Mobile users wanted to see" • User Login to access favorites (shortlists) and property search across mobile and web • Mortgage Calculator • Compare Properties by budget and timeline • Shortlist Properties • Instant updates to homes and searches saved
  13. 13. user scenarios Usability Test Scenario - 1" You are planning to buy a property in Indonesia. Your work location is in Jakarta and you intend to buy a House in Jakarta Pusat area that would be convenient for you to commute to office and back home. Your budget ranges from 500,000,000 - 1,000,000,000 IDR . You want to check out on the right property that meets your needs and then contact the Agent for further process ! Usability Test Scenario - 2" You have browsed through few properties when you were in a restaurant for Lunch and even shortlisted a few. You close the site and then reopen rumah123 in the night after you get back home in the evening. You wanted to continue your property search. ! Usability Test Scenario - 3" You browsed through few properties using the English version of the site. You wanted to show some of the properties you likes with your spouse or friend who prefers to view it in Bahasa.
  14. 14. information architecture
  15. 15. task flow analysis
  16. 16. user interface flow
  17. 17. prototyping for iPhone
  18. 18. prototyping for Blackberry
  19. 19. beta testing
  20. 20. testing for Blackberry
  21. 21. test early & often
  22. 22. summary of pain & pleasure points - old design
  23. 23. summary of pain & pleasure points - new design
  24. 24. usability evaluation - new design
  25. 25. usability evaluation - new design
  26. 26. marketing
  27. 27. marketing
  28. 28. measuring • App Annie • Distimo • Testflight • Netizen Testing
  29. 29. think - make - check
  30. 30. great books to read
  31. 31. thank you @michaelon9

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