The document discusses intellectual property licensing. It defines licensing as an agreement where the IP owner (licensor) allows another person (licensee) limited use of the IP. There are different types of licensing including exclusive, sole, and non-exclusive. Developing an effective licensing strategy involves protecting the IP, finding the right licensee, assessing foreign markets, and negotiating a fair contract covering compensation, territory, conditions, and more. Franchising is also discussed as a type of licensing where the franchisor's business system is licensed in exchange for fees.

1. IP LICENSING Mrs.Annamma Samuel HEAD-Research ALTACIT GLOBAL

2. WHAT IS LICENSING LICENSE is an agreement between the owner of the IP right (LICENSOR) and another person (LICENSEE) in which the licensor permits the licensee to use the IP right in the manner and for the time period specified in the agreement. ONLY RIGHT TO USE (NOT OWN) THE RIGHTS ONLY IN A SPECIFIC MANNER

3. CATEGORIES OF LICENSING EXCLUSIVE SOLE NON-EXCLUSIVE

4. WHY SHOULD CONSIDER LICENSING INCOME NEW MARKETS MARKETING TOOL

5. EFFECTIVE IP LICENSE Licensor must have ownership of relevant IP IP must be protected by Law License must specify what rights with respect to IP it grants to the licensee Payment/other assets given in exchange of license.

6. HOW TO DEVELOP A PROPER LICENSING STRATEGY PROTECT YOUR IP RIGHTS DEPOSIT AND REGISTER, IF POSSIBLE KEEP CONFIDENTIAL INFORMATION SECRET PLACE NOTICE ON THE WORKS

7. FIND RIGHT LICENSEE LOOK FOR POTENTIAL USERS INTERNET, LICENSING ORGANIZATIONS, SPECIALIZED MERCHANDISINGCOMPANIES TRUSTWORTHY AND DILIGENT PARTNER

8. ASSESS FOREIGN MARKETS THE LICENSEE WILL BE RESPONSIBLE FOR LOCAL MANUFACTURE, LOCALIZATION, LOGISTICS AND DISTRIBUTION PROTECT YOUR IP IN THE RELEVANT MARKETS IP RIGHTS ARE TERRITORIAL INTERNATIONAL TREATIES DIFFERENCES IN NATIONAL IP LAWS

9. PRESERVE CONTROL OVER THE COMMERCIAL USE OF YOUR WORKS LICENSEE MUST PLACE IP NOTICE REQUIRE SAMPLES OF THE PRODUCTS QUALITY ARTWORK DESIGN TRADEMARK

10. LIMIT, AS MUCH AS POSSIBLE, THE SCOPE OF THE LICENSE NO ASSIGNMENT OF RIGHTS ONLY NON-EXCLUSIVE LICENSES LIMITED IN THEIR SCOPE TO THE SPECIFIC NEEDS AND INTERESTS OF THE LICENSEE (INTENDED BUSINESS GOAL)

11. DRAFT A SOLID LICENSE AGREEMENT CONTENT IN WRITTEN + SIGNED IN MANY COUNTRIES: MUST BE REGISTERED WITH THE NATIONAL IP OFFICE IN ORDER TO BE OPPOSABLE TO THIRD PARTIES

12. NEGOTIATE FAIR COMPENSATION FEE ROYALTY

13. LICENSING CONTRACT Parties: Who will be bound by it Subject matter : What exactly is being licensed Goods : Types of products/services the IP right will be used for Targeted Use : manufacture and/or distribution of the goods sale of those goods use on corresponding packaging and advertising materials use for advertising campaign, Internet

14. TERRITORY TERM CONDITIONS AFTER TERMINATION

15. COMPENSATION ADVANCE PAYMENT (FLAT FEE); PERIODIC PAYMENTS (ROYALTIES); COMBINATION BASIS OF CALCULATION OF ROYALTIES (SALES, HITS) TIMING OF PAYMENT EXCLUSIVE OR NON-EXCLUSIVE? SUB-LICENSES? IF ALLOWED  PRIOR AGREEMENT? MATERIALS TO BE PROVIDED TO THE LICENSEE E.G. MOULD OF SCULPTURE

16. REQUIREMENTS AS TO THE USE OF THE WORK REQUIREMENTS AS TO THE COMMERCIALIZATION OF THE PRODUCTS REQUIREMENTS AS TO PUBLICITY AND PROMOTION

17. THIRD PARTY INFRINGEMENTS INDEMNIFICATION CLAUSE GENERAL CLAUSES

18. Types of LICENSING Technology transfer Trademark licensing Copyright licensing Franchising

19. TECHNOLOGY LICENSING May involve number of patents May include different IP rights

20. CASE STUDY Croatian Pharmaceutical Co,PLIVA Antibiotic “AZYTHROMYCIN” PLIVA lacked the manufacturing capacity, capital to commercialise and expertise to commercialise the product. PLIVA licensed the patent.

21. TRADEMARK LICENSING Trademarks Act 1999 Permitted use Registered user Principle of Quality Control Both registered and unregistered user should manufacture the goods only in accordance with specifications, formulae and standards of quality .

22. FRANCHISING FRANCHISING IS A CONTRACTUAL ARRANGEMENT UNDER WHICH AN ENTREPRENEUR (FRANCHISOR), WHO HAS DEVELOPED A SYSTEM FOR CONDUCTING A PARTICULAR BUSINESS , ALLOWS OTHER ENTREPRENEURS (FRANCHISEES) TO USE THAT SYSTEM IN ACCORDANCE WITH PRESCRIPTIONS OF THE FRANCHISOR, IN EXCHANGE FOR A FEE .

23. FRANCHISOR : lends his trademark or trade name and a business system; FRANCHISEE : pays a royalty and often an initial fee for the right to do business under the franchisor's name and system. IP is central to franchising trademarks trade names industrials designs trade secrets

24. MCDONALDS

25. 70% of McDonald's worldwide restaurant businesses are owned and operated by independent businessmen and women, the franchisees Right to use the trademarks, signs, equipment, formulas and specifications for menu items, methods of operation, inventory control, marketing, etc.

26. 9 months full-time training Uniformity : standard branding, menus, design layouts, administration systems Passion for enhancing and protecting the McDonald’s brand Quality control tests

27. THANK YOU FOR YOUR ATTENTION! QUESTIONS?