steel industry for MBA project

1. Presenting by
P.KIRANMAI
P.KEERTHI
S.R KISHORE
K.KIRAN KUMAR
MASTER OF BUSINESS ADMINISTRATION (MBA) I Year B Section

2.  History
 Discovery
 Invention
 Objectives
 Growth
 Manufacturing Process
 Production of Steel Around Globe
 SWOT Analysis
 BCG Matrix
 Top Most Companies.

3.  The history of the modern steel industry began
in the late 1850s, but since then, steel has been
basic to the world's industrial economy.
 This article is intended only to address the
business, economic and social dimensions of the
industry, since the bulk production of steel began
as a result of Henry Bessemer's development of
the Bessemer converter in 1857.
 Previously steel was very expensive to produce
and only used in small expensive items such as
knives, swords etc.

5.  The Chinese of the Warring States period (403–
221 BC) had quench-hardened steel, while
Chinese of the Han dynasty (202 BC – 220 AD)
created steel by melting together wrought iron
with cast iron, gaining an ultimate product of a
carbon-intermediate steel by the 1st century AD.

6.  Although steel was first discovered around the 3rd
century BC in ancient India, Sir Henry Bessemer
created a way to standardize the process in 1856.
 Steel made prior to this time was called crucible
steel, it was costly to make but of high quality.

7.  The Bessemer process was the first inexpensive
industrial process for the mass-production
of steel from molten pig iron before the
development of the open hearth furnace.
 The key principle is removal of impurities from
the iron by oxidation with air being blown through
the molten iron.

8.  Management
 Technology
 Index
 Efficiency
 Appearance
 Guidance

9.  Global steel production grew enormously in the
20th century from a mere 28 million tonnes at the
beginning of the century to 781 million tons at the
end.
 Per-capita steel consumption in the U.S. peaked in
1977, then fell by half before staging a modest
recovery to levels well below the peak.

12.  Visakhapatnam Steel Plant, popularly known
as Vizag Steel is an integrated steel
producer in Visakhapatnam.
 India built using German and Soviet technology.
 The company has grown from a loss-making
industry to 3-billion-dollar turnover company
registering a growth of 203.6% in just four years.

13.  On 17 April 1970, the then Prime Minister of
India, the late Indira Gandhi, announced the
government's decision in the Parliament to
establish a steel plant at Visakhapatnam.
 Planning started by appointing site selection
committee in June 1970 and subsequently the
committee's report was approved.
 On 20 January 1971, Gandhi laid the foundation
stone of the plant. Consultants were appointed in
February 1971, and feasibility reports were
submitted in 1972.

20.  STAR:
 The Ferro alloys and minerals division in TATA in the TATA
STEEL LTD would fall into the category of stars of the
BCG Matrix.
 The production in this division is 1.302millions tones and the
overall sales has exceeded to 1.508 millions tones. Infrastructural
investment in Asia resulted in improvement in the demand for
stainless steel.
 Chrome Alloys exports (including charge chrome from TATA
Steel KZN PTE LTD) touched an all time high and the division
recorded its highest ever global market share of 6% inFY10.
 In India our Ferro Alloys and minerals division is the market
leader in Ferro Chrome Business with a market share of around
27%.
 Manganese Alloys sales recorded an all time high in the financial
year 2009-2010 and TATA Steel attained the status of being the
largest producer of Manganese Alloys in India.

21.  CASH COW:
 The steel division of the company falls into the
category of cash cow of the BCG Matrix.
 The production is 6.439 million tones but the over
all sales are 6.170 million tones.
 Despite sales being lower than the production in
the FY 10. The over all sales grew by 18% over
last year (5.232 million tones in the FY09).

22.  QUESTION MARK:
 The bearing division and the tubes division fall
into the category of question mark in the BCG
Matrix.
 They are growing rapidly but have low market
product share. They have the potential to gain
market share and become a star.
 It can also become cash cow when the market
growth slows.

23.  DOG:
 None of the divisions of the TATA Steel can be
classified into dogs. All of them have good market
share and good market growth.

28.  Easser Steel
 JSW Steel
 RINL
 Steel Authority of India
 Tata Steel (TISCO)
 VISA Steel
 Bhushan Steel
 MESCO Steel
 Facor Steel
 Mahamaya Steel