How to win a social innovation challenge? H&M Global ChangeAwards 2016 -voittajat Marjaana Tanttu ja Michael Hummel Ratkaisu 100 -tilaisuudessa Oulun Lasaretissa 7.12.2016.

1. Marjaana Tanttu
Michael Hummel

2. Global Change Award Team
8.12.2016
2

3. 8.12.2016
3
SOURCE: Finnish Forest Industries Federation
Start of the
Future Biorefinery
program
2009

4. End Product
4
FabricYarnFiberPulpWoodForest
Textile chain

5. Core group 2009
8.12.2016
5
FiberPulp

6. 8.12.2016
6
Three leading universities
in their own fields became
Aalto University in 2010
Helsinki School of Economics (HSE)
University of Art and Design Helsinki (TaiK)
Helsinki University of Technology (TKK) The Aalto University
community:
75,000 alumni,
20,000 students,
5,000 staff members,
350 professors

7. Aalto University
7
Töölö
School of
Business
Otaniemi
• School of Engineering
• School of Electrical
Engineering
• School of Science
• School of Chemical
Technology
Arabia
School of Arts, Design
and Architecture

8. End ProductFabricYarn
Growing team – Expanding competences
8.12.2016
8
FiberPulp

9. Designer’s
role in this
collaboration
Photo: Eeva Suorla

10. Setting & controlling the textile process

11. Photo: Eeva Suorlahti
Prototyping&
”demoproducts”

12. &giving
feedback

13. Display&
communication
Photo: Eeva Suorlahti

14. Photo:
Eeva Suorlahti
Bringingright
peopletogether

15. &giving
feedback
Envisioning
the
future
Photo: Cindy Kohtala

16. End ProductFabricYarn
Growing team – Expanding competences
8.12.2016
16
FiberPulpWaste

17. Design-driven world of cellulose
Special emphasis on the use of paper
and cardboard as raw material
8.12.2016
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DWoC
Design Driven Value Chains in
the World of Cellulose
Paper/Board Pulp Fiber Yarn Fabric Dyed fabric

18. Trash-2-Cash
8.12.2016
18
This project has received funding from the European Union’s Horizon 2020
research and innovation programme under grant agreement No 646226.
Trash-2-Cash
www.trash2cashproject.eu
@EUtrash2cash
Drivers:
• The European Community is limiting the quantity of organic
material that can be sent to landfill through legislation,
reinforcing the need to address the huge challenge of textile
waste.
• The textile industry is the 5th largest contributor to CO2
emissions in Europe and USA1
• 3.5 years project, 18 partners from 10 countries
→ even bigger team
→ closing the loop
1Energy Information Administration, Form EIA:848, “2002 Manufacturing Energy Consumption
Survey” Form EIA:810, “Monthly Refinery Report” (for 2002) and Documentation for Emissions
of Greenhouse Gases in the United States 2003 (May 2005)
http://www.eia.doe.gov/emeu/aer/txt/ptb1204.html).

19. • To achieve materials
innovation by involving the
entire supply chain in
collaboration – not just
science, design or
manufacturing in isolation
• To design for recycling –
with an emphasis on new
products becoming a future
material source themselves
when discarded
Trash-2-Cash objectives

20. 8.12.2016
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Making waste-cotton new