Interactive television, also known as iTV, allows viewers to interact with television content as they watch through a two-way communication between viewers and content providers using a set-top box connected to the TV. There are several forms of iTV including video-on-demand, allowing viewers to pause, rewind or fast forward live TV, influencing content by choosing plot details or endings, and tcommerce which allows purchases from the couch. iTV works through services like TiVo, mioTV and HubStation by StarHub which provide additional interactive features on top of traditional television viewing.

1. Interactive Television
Faris NurHakim

2. What is iTV?
Viewers interact with television content as
they view it. Establishing a two-way
communication between viewers and content
providers.

3. Set top box + TV

4. Forms of iTV
• Full Programme Control
– Video-On-Demand (VOD)
– Pause, Rewind, Fast-Forward, Record

5. Forms of iTV
• Influencing Content
– viewers get to choose or influence plot details
and endings
– polls, questions, comments, and other forms of
(virtual) audience response back into the show

6. Forms of iTV
• 24/7 Couch Potato Syndrome
– tcommerce
– Two Screen Solution

7. How iTV works
A hunter shoots a bear on YouTube

8. TiVo

13. mioTV

14. mio Stadium Interactive Application
http://mio.singtel.com/miotv/about_mio_stadium.asp

15. HubStation by StarHub

17. Why iTV?
• More choice for consumers
• Market segmentation for businesses

18. thank you