Het gebruik van Enterprise Social Media staat in de kinderschoenen. Wat is de rol van de tools? Draagt het bij aan kennismanagement of gaat het alleen over communicatie? Voor wie is het? Moet je tools apart proberen of is het integraal onderdeel van je communicatieplatform? Welke functies kies ik? Zomaar wat vragen. Maar juist de onderwerpen rond change management werpen de meeste vragen op. Hoe lanceer ik het succesvol en hoe krijg ik iedereen mee? Dat zijn de centrale vragen binnen de komende twee sessies. Philips heeft een Enterprise Social Community gelanceerd, puur via mond-tot-mond communicatie, en had binnen een week 5000 werknemers aan boord. Cameron Batten (Philips) deelt zijn leermomenten en zijn plannen. Coos de Groot zal zijn ervaringen binnen Achmea delen. Zij hebben een geïntegreerde aanpak, waarbij het meekrijgen van alle onderdelen en mensen een uitdagende klus was. De middagen zullen twee inleidende presentaties bevatten en staan in het teken van kennisuitwisseling. Er is dus ruim tijd voor discussie en gesprek.

1. Invitation
Round Table
Experiences with Enterprise Social Media
How to introduce it successfully?
People can’t stop talking about it: Social Media. A number of organizations have quickly discovered that the
dynamics of social networks and social media tools can be used for internal communications and collaboration
processes and for stimulating innovation and idea sharing. These organizations share their experiences at the
Round table events organized by Rapid Circle. Because of the high level of interest displayed we are organizing
two sessions this time.
There will be ample time to exchange ideas, visions, reservations and common mistakes
with experts, colleagues and business managers. You will return home with fresh
perspectives and ideas that you will be able to use in your own organization.
June 10th: How to introduce Social Media successfully, with a case by Philips
June 17th: The role of governance and the benefit of Social media vs the Hype
Theme
The use of Enterprise Social Media is growing. What is the role of these tools? Does
it improve knowledge management or is it just about communication? Who uses it?
Do you use stand alone tools or is it part of the corporate intranet? What functionality
should be deployed? Just a few of the questions commonly discussed. However change
management might be the most important and least understood focus area. How do
organizations successfully introduce Enterprise Social Media and obtain employee buy-in? These are the central
questions in the next two Round tables.
Philips launched an enterprise social community by word of mouth and within 2 weeks had +5,000 employees
on-board. Hear from Cameron Batten what they have learned and where they are headed! Coos de Groot
will share his experiences at Achmea. Achmea adopted an integrated approach where buy-in and adoption by
departments and employees was the main focus.
The afternoons will contain two keynote presentations and will be all about exchanging information. There will be
ample time for discussions and informal talks.
What is Enterprise Social Media
It is where people participate to exchange knowledge, experiences, and ideas on the basis of functionality
inspired by tools such as Twitter, Facebook, Slideshare, YouTube and LinkedIn. For internal use, between
collogues or with customers and stakeholders. Messages and content are no longer pushed but posted. In
this way all information and expertise is easily retrievable and a pull is created instead of a push. It creates a
dynamic in which all contributions to the success and productivity of an organization contributes to the success
of the employee.
When: June 10th & June 17th 2010, 14:30
Where: June 10th: Chef’s Table, Asterweg 14, Amsterdam (Noord)
June 17th: Microsoft, Evert van de Beekstraat 354, Schiphol
Status: By invitation

2. Audience
A select group of business managers will be invited. We would like to
stimulate real knowledge sharing and prevent people from using the round
table for commercial purposes. Are you interested? Send an email (contact details are down the bottom) to Wilco Turnhout,
send a message through Twitter, or call him. Suggestions for relations that are potentially interested are also more then
welcome. We have to promote the power of social networks indeed. Each session is catered for 20 participants. The events
are organized by Rapid Circle and Zevenseas.
www.rapidcircle.com
www.zevenseas.com
Agenda June 10th Agenda June 17th
14:30 Reception 14:30 Reception
14:40 Introduction by Wilco Turnhout (Rapid Circle) 14:40 introduction Wilco Turnhout (Rapid Circle)
14:50 Presentation to be defined 14:50 Possibilities and inabilities Enterprise Social
15:20 Discussion Media within SharePoint 2010. Max Weijers,
15:40 Break Microsoft
16:00 Experiences with Enterprise Social Media 15:20 Discussion
at Philips, Cameron Batten, Philips (English 15:40 Break
spoken presentation) 16:00 How Social does the Intranet need to be and
16:40 Discussion & Fingerfood how to increase adoption?, Coos de Groot,
17:15 Drinks Achmea
16:40 Discussion & Fingerfood
17:15 Drinks
Note: The session on June 7th will take place at
About the presenters Microsoft: Evert van de Beekstraat 354, 1118 CZ
Schiphol
Cameron Batten Coos de Groot
Cameron Batten is a Senior Coos de Groot is, in his role
Internal Communications Officer as manager Corporate Media,
at Royal Philips Electronics responsible for the corporate
of the Netherlands, where he is intra- and internet sites at
responsible for enabling high- Achmea. Over the past 10
impact communications to 116,000 years he has been closely
global employees. He’s built a involved in the development
10-year career advising C-suite of eHRM and flexible working
executives. He’s used video blogs, conditions, services concepts
video games, mobile marketing and the implementation of various releases of the
units, e-cards, loyalty programs and social media to build Achmea intranet. He is more than happy to give you
an employer value proposition for companies like Philips, some insight into the internal workings at Achmea.
Universal Studios and Tupperware. His work has been
featured in BusinessWeek and Het Financieele Dagblad
and honored by the Public Relations Society of America,
the International Association of Business Communicators,
PR Week, The Contact
Holmes Report and
Ragan. Cameron Wilco Turnhout
holds a degree in
Rapid Circle
Journalism from the
wilco.turnhout@rapidcircle.com
University of North
twitter.com/wturnhout
Carolina at Chapel
Hill in the United
+31(0)615 22 9076
States.
Wilgenweg 22c
1031HV Amsterdam
www.rapidcircle.com