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Developing an internal brand that celebrates authenticity by Talita Ferreira

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Developing an internal brand that celebrates authenticity by Talita Ferreira, chief financial office, BMW Group UK. A presentation taken from the session on employer branding and the built environment.

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Developing an internal brand that celebrates authenticity by Talita Ferreira

  1. 1. BMW GROUP UK. TALITA FERREIRA. DEVELOPING AN INTERNAL BRAND THAT CELEBRATES AUTHENTICITY. BMW Group UK, CFO
  2. 2. THE BIG QUESTION. WHY CHANGE?
  3. 3. INNOVATION. EMOTION.
  4. 4. MILLENNIALS. GENERATION Y.
  5. 5. OFFICE MOVE TO CULTURAL RENAISSANCE. FIT FOR THE FUTURE. DIVERSITY OF THOUGHT • Successful organisations drive out “groupthink” and reward Diversity of Thought GENERATIONAL ATTRACTION AND RETENTION • The new generation, especially Generation Y, is not interested in our history • Experience is only great as long as the future resembles the past EMPLOYEE ENGAGEMENT • Highly engaged employees can drive 2.5x more revenue growth INNOVATION • Engaged employees are more creative • A desirable culture is one where innovation and learning are key
  6. 6. SUMMIT ONE. A CULTURE FUSION.
  7. 7. 3 DIVERSE COMPANIES. HOW DO YOU TRADE TALENT? YOU DO IT WITH A BRAND.
  8. 8. WHAT MOVES YOU. OUR EMPLOYEE BRAND.
  9. 9. 3 VALUES. THE ESSENCE DRIVING OUR CHANGE.
  10. 10. “AUTHENTIC” BEING YOU IS VITAL. OUR SHARED VALUES.
  11. 11. “COLLABORATIVE” LET’S MOVE TOGETHER. OUR SHARED VALUES.
  12. 12. “INSPIRATIONAL” BE THE FUTURE OF BMW. OUR SHARED VALUES.
  13. 13. BUILDINGS AND ENVIRONMENT ARE A CATALYST TO CULTURAL CHANGE AND HELP TO FACILITATE BEHAVIOURAL CHANGE. Collaboration Zones Creative SpacesEncounter Zones Multi-purpose Hubs Shared Workspaces Inspiring Meeting Space Engaging with the Space Creating Networks Problems Solved Together Fostering Innovation Work How You Work Best Mental Agility from Movement Making Fresh Decisions Emotional Connection
  14. 14. PETER DRUCKER.
  15. 15. OUR JOURNEY. KEEP MOVING.

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