This document summarizes information about Intron Enterprise Inc, a company established in 2013 that provides advertising, writing, and photography services. The company aims to establish a platform with multiple services under one umbrella and provide high quality, timely work to satisfy clients. It discusses the company's strengths, weaknesses, opportunities, threats, target customers, and marketing strategy. The strategy includes search engine optimization, social media marketing, email marketing, and banner advertisements.

1. SaraAmjad
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2.  A house of diverse services related to field of
advertising, writing and photography
 It was established on October 2, 2013
 The founding principle:
“To achieve something, idea is the
foundation.”

3.  Objectives of Intron Enterprise Inc:
 To establish a platform which serves multiple services
under one umbrella
 To provide satisfaction and contentment to our clients
with the best of the services
 To accomplish the requirements and stipulation of
timings
 To entertain no compromise over quality of the work
 To upgrade level timely
 To keep a step ahead proactively

4. STRENGTHS
 Well established image in
the market
 Market experience
 Positive word of mouth
 Expertise in field
 Availability
WEAKNESS
 At beginning stage
 Lack of team
 Lack of time due to
educational commitments
 Lack of proper office setup
 Deadline time scales and
pressure
 Lack of competitive
strengths

5. OPPORTUNITIES
 Gap in the market
(especially in writing field)
 Growth and demand of
modern photography
 Rise in digital marketing
 Likely to produce good ROI
 Establish office set up
THREATS
 Financial pressure
 High level challenges
 Well known photographers who
have been in the market for
years
 Despite the change of approach,
most of the people still look for
conventional photographic
coverage
 People are not willing to spend
more on event photography etc
 Outsource writing service’s
acquirement needs to prevail
more

6.  Geographic Segmentation:
 Since Intron Enterprise Inc. is a social network based business, it
tends to serve audience worldwide.
 Demographic Segmentation:
 Age Group: 22 – 50
 Income: 100k above
 Gender: Both
 SEC: A and B
 Behavioral Segmentation:
 Business class
 Agencies that are in need of revamping their stationary
 Brands who want online marketing done or a billboard designed
 Corporate event covered

7.  Investors are members
 Market Penetration:
 Seasonal discounts
 Giveaways
 Destructive Features:
 High prices
 Fail to satisfy client’s requirements

8.  Major customers for Intron Enterprise are:
 Big and small brands in need for designing service
 Companies looking for freelance writing service
 Amateur designers
 To be married couples
 Appealing factors:
 Diverse services at one platform
 Professional attire
 Approachable
 Friendly atmosphere
 Availability
 On time deliveries
 Meeting deadlines

9.  Graphic Designing in Pakistan

10.  Photography trend

11.  Writing service

12.  InitialTarget:
 Since our business is B to B. Our initial target
would be companies who are looking for graphic
designers, photographers or outsource writers
 Mediums:
 Social Media
 Email Marketing
 Banner Advertisement
 Web Development

13.  Pricing Strategy
 A document of 1000 words cost PKR 2000 (PKR 2
for one word)
 An event of one day with 70 pictures cost PKR
25000
 A stationary design of mild nature costs PKR 8000

14.  Risks:
 Fake orders
 Fast growing market of photographers
 First mover disadvantage of outsource writing
 Not meeting deadline
 Lack of satisfaction
 Issues:
 People are still convinced to traditional photography
 Lack of awareness in the corporate sector to
outsource writing service

16.  SEO:
 Content writing
 Event photography
 Graphic designing
 Fashion photography
 Product photography
 Wedding photography
 Copy writing
 Social media marketing
 Portfolio shoot
 Revamping
 10 keywords cost US $55

17.  Social Media
 Facebook
▪ CPC: USD 0.02
▪ Monthly budget: US $ 300
▪ Monthly clicks: 15,000
 Linked In
▪ CPC: USD 2.1
▪ Monthly budget: US $ 300
▪ Monthly Clicks: 142.8
 Banner Advertisement
 Jang.com.pk
▪ CPC: 4
▪ Monthly Budget: US $ 300
▪ Monthly Clicks: 75
 Dawn.com
▪ CPC: 4.5
▪ Monthly Budget: US $ 300
▪ Monthly Clicks: 66.6

18.  Email Marketing
 Marketingpk.com
 Package 1 is chosen which costs PKR 1000

19.  Email Marketing
 Evenmore.com.pk
 Package 1 of email
marketing shoot is
chosen

20.  Intron Enterprise’s top priority is its client and
together they produce remarkable ad
campaigns that are both, innovative and
creative at the same time.The people at
organization realize that innovation,
creativity, reliability, customized services and
their execution are the key ingredients for
their future growth.We intend to provide
satisfaction and contentment to our clients
with the best of the service