The document outlines requirements for a logo design for a marketing agency, emphasizing professionalism and a friendly, trustworthy team image. It defines the target audience as business owners and marketing managers seeking growth and expert strategies. The design preferences include modern, easy-to-read sans serif fonts and gender-neutral colors, with refinements presented through various color palettes.

1. PUTTING SPARK TO YOUR MARKETING

2. CASE STUDIES

3. 6
THE BRIEF:
Requirement:
• Logo incorporating the company
name
• May include a symbol or strap line.
Logo usage:
• Website
• letterhead
• favicon on Social Media sites.
Must portray:
• Professional but friendly team
• Collaborative approach
• Deliver measurable results.
• Trustworthy extension to client’s team
• Valued service delivery partner
• Successful, ambitious, clever/smart.
Tone of voice:
• Friendly
• Knowledgeable
• Professional
• Expert.
Value proposition:
We work for firms who think they can’t
afford a marketing agency, business
owners trust us as part of their own
team
Target audience:
Business owners who want to grow
their firm, marketing managers who
want expert input for strategy that they
execute themselves, rival agencies who
see us as thought leaders trying
out new tools and techniques ahead of
the crowd
Preferences:
Sans serif fonts, modern look, easy to
read. Gender neutral colours
A DAY IN THE LIFE OF A PROJECT
THE CLIENT:
CREATIVE AGENCY SECRETS
THE CURRENT BRAND:

4. 7
A DAY IN THE LIFE OF A PROJECT
THE BRAINSTORMING:

5. 8
A DAY IN THE LIFE OF A PROJECT
THE INITIAL DESIGNS:

6. 9
A DAY IN THE LIFE OF A PROJECT
THE CHOSEN DESIGN TWEAKS AND REFINEMENTS:
Logo B R1 Solid
Creative Agency
Secrets
Creative Agency
Secrets
Creative Agency
Secrets
A
B
C
Creative
Agency
Secrets
Creative
Agency
Secrets
Creative
Agency
Secrets
Logo B inline
A
B
C
Creative
Agency
Secrets
Creative
Agency
Secrets
Creative
Agency
Secrets
More obvious change
in the gradient
Words in blue
No gradient
Words in blue
Words in blue
Creative
Agency
Secrets
Words in blue
Gradient reversed
Blue/Green Colour Palette
1
2
3
4
Creative
Agency
Secrets
Creative
Agency
Secrets
Creative
Agency
Secrets
Creative
Agency
Secrets
Gold/Gray Colour Palette
(This one could be
a metallic silver)
Dark Blue/Aquamarine Colour Palette
1
2
3
4
Logo B R1 Solid
Creative Agency
Secrets
Creative Agency
Secrets
Creative Agency
Secrets
D
E
F
CREATIVE
AGENCY
SECRETS
CREATIVE
AGENCY
SECRETS
CREATIVE
AGENCY
SECRETS
Logo B inline
D
E
F
Creative
Agency
Secrets
Creative
Agency
Secrets
Creative
Agency
Secrets
Creative
Agency
Secrets
Blue/Red Colour Palette
1
2
3
4
Creative
Agency
Secrets
Creative
Agency
Secrets
Creative
Agency
Secrets
Creative
Agency
Secrets
Blue/Red Colour Palette
1
2
3
4

7. 10
A DAY IN THE LIFE OF A PROJECT
THE FINAL DESIGN
CAS initials
Unlocking marketing secrets
Stripes represent multi pronged
approach teamwork. Also
gives the mark a more unique,
distinctive look.