Some tips and techniques for doing usability testing remotely to save on cost and time. This includes some possible methods for doing remote usability testing on mobile devices.
16. Scheduling Tools
• User friendly
• Clear time zones
• Complies with data privacy laws
• Flexible choices
• Fits with customer’s culture and time-zone
19. Friday August 29th at 8:30am Eastern (12:30 UTC)
link to join the meeting
You will need a microphone and speakers What they
need to attend
join a test WebEx meeting before hand
Raise your hand…what’s stopping you
Those are all legit reasons…yet, we know one on one works
Entrepreneurial books full…learned something impossible w/out talking
Why don’t more of us overcome the hurdles we discussed?
I believe the biggest difficulty is making it a habit. Just like the challenges that arise from making other
For most of us, going to the gym is a chore…same can be said about cust dev
Other difficulty with making cus dev a habit (or going to the gym)…reward isn’t always immediate
Take awhile to come to “ah huh”. 5/10/20 OR MORE repeing the reward.
It takes some time to make cust dev a habit
How many of you have done usability testing remotely?
I’m much more comfortable talking with people rather than to people, so I’m hoping you will all help me out here. Honestly, I’m curious how other people are doing remote usability testing as well. Please feel free to add your own comments and ask questions throughout.
How many people are here for the promise of remote mobile testing?
I agree, there are a lot of benefits
Also large benefits in time and money, doing it online
What are some of the reasons you came to this session? Why are you looking to do usability testing remotely?
Obviously meeting with your customers online is going to provide a unique set of challenges.
In the history of man-kind, in person communication has had thousands of years to develop, while online communication is in it’s infancy.
So, while there are benefits to using the internet, you’ll have to overcome some frustrations that come with communicating online.
I want to share a checklist of sorts that will take the rough edges off your first online customer development meeting.
Unfortunately, customers don’t just show up at an appointed time ready to talk to you without a little bit of leg work finding and scheduling with them
Even if you’re an established company with a list of customers to pull from, you should meet with people who haven’t used your product yet, for new product features or so you don’t exhaust your current set of customers
so I’m also going talk about how you can use the internet to finding and scheduling new customers easier.
Spend the first 10 min of your 30 min meeting explaining how to install skype…not everyone already has it installed on their computer. All screen sharing apps require some sort of install, some are better than others.
I can’t say this enough, the tools you use are a reflection on your business…choose one that’s easy for your customer
Good to have the backup of dial in numbers, some tools provide more options than others
Some tools make it really easy to share recordings. Even if it’s yourself, consider recording. Focus on your customer, followup questions, rather than frantic notes
I included phone on here for before you have a product to share, however, even early stages, consider screen sharing so people can show you current workarounds and frustrations
Most are free.
I used to pay for WebEx Premium…more features, usability isn’t greatest. Now I pay for Join.me Pro…policy of minimum features for maximum usability
There are a lot of tools out there and I can’t tell you which one to pick, depends on the requirements of your business.
You can take a look at my website for a detailed breakdown of the tools I’ve used
Can tell you what I consider
After 100s of online customer engagements I’ve learned a lot of lessons about what works. So, rather than you having to discover them all on your own, I want to share some things to consider when communicating online.
However, some of these things won’t really sink in until you practice them. So, grab your partner your grandma, the person sitting next to you….just pretend they aren’t sitting next to you, and go through your whole meeting, pretending they are your customer. Keeping these things in mind:
Clever solutions with survey monkey
I used to use Doodle (more for groups), now I use youcanbook.me
Best user interface out there from choosing a time slot to changing the time zone
Even though youcanbook.me sends out an automated message I like to followup with a personal email
All of the information they need in one place:
Spell out the month in the date (most of the world lists month then date)
Include the time in their time zone and include UTC for ultimate clarity
Direct link to the meetings
What they need to attend
Contact info in case of tech difficulties
Link to test meeting (provides piece of mind for some)
Most major email providers will allow you to create this message as a “canned” email so that you can easily send it out as your users schedule
*once again, every interaction you have with the customer is a reflection on you and your product. Sending out this email helps your users reference everything they need in one place*