Digital Fundraising 101 - As presented by Liz Murphy, RedEngine Digital, Debbie Young, The Engage Group, Heather Marsh, ABD Direct and Peter Kaizer, Digital Consultant
Presentation slides from thinkLA Digital 101 Seminar. Event held on June 14, 2011. Presented by Marian Thomas, Horizontal Packaging & Sales Strategy, Yahoo!
What it Takes to be a True Marketing Leader and InnovatorBMANEO
Kathy Button Bell, CMO of Emerson, spoke at a BMA NEO event on Sept. 11, 2013. She presented on the changing state of B2B marketing and how to adapt to succeed.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Social Media - 8 lessons about what it is and why it's vitalAugie Ray
A presentation given to communicate important aspects of Social Media--what it is, where's going, how it will change offline communications and relationships, and what this all means to business.
A short [30 minute] sprint through 14 ways that businesses can use the Internet to market themselves - all without having to pay a fee other than investing some time.
How to dominate your local competition onlineAbhinav Gulyani
Bluo Media provides a case study on how small business can utilize online marketing to create a strategic marketing plan for there businesses.
For more information: http://bluomedia.com & http://bluo.in
Bluo Media is an performance based marketing agency based in US, UK & Australia.
Digital Fundraising 101 - As presented by Liz Murphy, RedEngine Digital, Debbie Young, The Engage Group, Heather Marsh, ABD Direct and Peter Kaizer, Digital Consultant
Presentation slides from thinkLA Digital 101 Seminar. Event held on June 14, 2011. Presented by Marian Thomas, Horizontal Packaging & Sales Strategy, Yahoo!
What it Takes to be a True Marketing Leader and InnovatorBMANEO
Kathy Button Bell, CMO of Emerson, spoke at a BMA NEO event on Sept. 11, 2013. She presented on the changing state of B2B marketing and how to adapt to succeed.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Social Media - 8 lessons about what it is and why it's vitalAugie Ray
A presentation given to communicate important aspects of Social Media--what it is, where's going, how it will change offline communications and relationships, and what this all means to business.
A short [30 minute] sprint through 14 ways that businesses can use the Internet to market themselves - all without having to pay a fee other than investing some time.
How to dominate your local competition onlineAbhinav Gulyani
Bluo Media provides a case study on how small business can utilize online marketing to create a strategic marketing plan for there businesses.
For more information: http://bluomedia.com & http://bluo.in
Bluo Media is an performance based marketing agency based in US, UK & Australia.
The On-Demand Brand by Rick Mathieson provides readers with information on the right combination of digital channels and interaction to increase visibility for any brand in today’s digital marketplace.
Internet marketing for small businesses in the trade industry, specially commercial roofers. Presentation given at national sales conference for Duro Last in Orlando, Fl. Jan 2011.
63% of smart phone users access the internet on their mobile device. They are searching for hours, special offers, addresses, maps, menus, and many other details about your business. Traditional desktop websites simply do not function or display the same on a mobile screen. Users can be easily frustrated. If your website is not mobile-friendly, you will miss these consumers that are actively looking to engage with your business. This presentation gives you everything you need to take the next step and build a mobile website. It's simple, economical and you have total control of the content and any updates or changes. Enjoy!
Integrating Digital Marketing Into Your Business Strategy: 2011 Agriculture M...Shelly Kramer
The Agriculture Media Summit (#AgMS) is the largest gathering of crop and livestock publications professionals in the U.S. The annual event is hosted by the American Agricultural Editors' Association (AAEA), the Livestock Publications Council (LPC) and the ABM AGri Council. The mission of the Ag Media Summit is to provide professional development and education opportunities for its members, as well as to promote, support and enhance the viability of ag media as an efective communications medium
I was asked to present at the 2011 #AgMS, held in New Orleans, LA on the topic of Integrating Digital Media Into Your Business and Measuring ROI. This presentation was intended to show #AgMS attendees how they could focus on bringing added value to their clients and prospective clients using digital channels, and then measure the impact of their efforts.
Presented by Jay Kumar Kamala - Epinion Vietnam
This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV
To see videos from the events, interviews with speakers and to get information on upcoming M2 - Marketing & Media Network events please visit VietnamBusiness.TV
Havas Mobile Data - European Telco Summit - 1/4/2014Hugues Rey
The European Telco industry faces difficult times. Competition is fierce, the battle in prices is thorough and the increasing pressure of upcoming legislation is high. The announced reduced roaming revenues forces MNO’s to go looking for new revenue streams.
In their quest for innovation and new revenue streams, MNO’s are looking how to monetize their Big Data. Indeed, they have piles of data. Doing nothing with it; asking themselves if this could generate a new revenue stream. The answer is “yes”, there is a way MNO’s can earn money with this 'dormant' data and SAS together with Zapfi will show 'how to'!
Closing the Trust Gap - Shelly Kramer, V3 Integrated Marketing CEO, from the 2012 Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, Celebrating Tradition and Technology, May 2-3, Arlington, VA, USA.
Lead Your Industry: Data-Driven Strategies to Build Influence through Guest C...Kissmetrics on SlideShare
Building credibility in your industry is no easy task. By publishing in external niche publications, you create unique opportunities to showcase your expertise, tap into new audiences, and build influence.
Casey (@Casey_Flanagan) connects brands to consumers and consumers to brands with actionable insights and needle-moving ideas. He is a curious generalist, an optimistic pragmatist and someone who thrives on making the complex as simple as possible.
Laughlin Constable (http://www.laughlin.com) is an idea-driven, independent agency, offering a suite of integrated and best-in-class services for high-profile brands. We are a strategic marketing partner who provides fresh thinking, integrated, idea-driven marketing solutions that advance a client's brands / business.
To learn more about the Insight Summit Series please visit http://www.insightsummitseries.com
The On-Demand Brand by Rick Mathieson provides readers with information on the right combination of digital channels and interaction to increase visibility for any brand in today’s digital marketplace.
Internet marketing for small businesses in the trade industry, specially commercial roofers. Presentation given at national sales conference for Duro Last in Orlando, Fl. Jan 2011.
63% of smart phone users access the internet on their mobile device. They are searching for hours, special offers, addresses, maps, menus, and many other details about your business. Traditional desktop websites simply do not function or display the same on a mobile screen. Users can be easily frustrated. If your website is not mobile-friendly, you will miss these consumers that are actively looking to engage with your business. This presentation gives you everything you need to take the next step and build a mobile website. It's simple, economical and you have total control of the content and any updates or changes. Enjoy!
Integrating Digital Marketing Into Your Business Strategy: 2011 Agriculture M...Shelly Kramer
The Agriculture Media Summit (#AgMS) is the largest gathering of crop and livestock publications professionals in the U.S. The annual event is hosted by the American Agricultural Editors' Association (AAEA), the Livestock Publications Council (LPC) and the ABM AGri Council. The mission of the Ag Media Summit is to provide professional development and education opportunities for its members, as well as to promote, support and enhance the viability of ag media as an efective communications medium
I was asked to present at the 2011 #AgMS, held in New Orleans, LA on the topic of Integrating Digital Media Into Your Business and Measuring ROI. This presentation was intended to show #AgMS attendees how they could focus on bringing added value to their clients and prospective clients using digital channels, and then measure the impact of their efforts.
Presented by Jay Kumar Kamala - Epinion Vietnam
This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV
To see videos from the events, interviews with speakers and to get information on upcoming M2 - Marketing & Media Network events please visit VietnamBusiness.TV
Havas Mobile Data - European Telco Summit - 1/4/2014Hugues Rey
The European Telco industry faces difficult times. Competition is fierce, the battle in prices is thorough and the increasing pressure of upcoming legislation is high. The announced reduced roaming revenues forces MNO’s to go looking for new revenue streams.
In their quest for innovation and new revenue streams, MNO’s are looking how to monetize their Big Data. Indeed, they have piles of data. Doing nothing with it; asking themselves if this could generate a new revenue stream. The answer is “yes”, there is a way MNO’s can earn money with this 'dormant' data and SAS together with Zapfi will show 'how to'!
Closing the Trust Gap - Shelly Kramer, V3 Integrated Marketing CEO, from the 2012 Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, Celebrating Tradition and Technology, May 2-3, Arlington, VA, USA.
Lead Your Industry: Data-Driven Strategies to Build Influence through Guest C...Kissmetrics on SlideShare
Building credibility in your industry is no easy task. By publishing in external niche publications, you create unique opportunities to showcase your expertise, tap into new audiences, and build influence.
Casey (@Casey_Flanagan) connects brands to consumers and consumers to brands with actionable insights and needle-moving ideas. He is a curious generalist, an optimistic pragmatist and someone who thrives on making the complex as simple as possible.
Laughlin Constable (http://www.laughlin.com) is an idea-driven, independent agency, offering a suite of integrated and best-in-class services for high-profile brands. We are a strategic marketing partner who provides fresh thinking, integrated, idea-driven marketing solutions that advance a client's brands / business.
To learn more about the Insight Summit Series please visit http://www.insightsummitseries.com
Key Metrics for SEO - Nick Roshon - iCrossing - SES San Francisco 2012iCrossing
Presented by Nick Roshon, Sr. SEO Strategist, iCrossing, at the 2012 Search Engine Strategies (SES) Conference in San Francisco. About this session: As knowledge of SEO and social media practices move from the offices of the optimizers to the board room, the standard metrics are straining under the weight of the all-powerful bottom line. The days when upper management was impressed by subtle changes in Page Rank and increases in fan count have been replaced by questions of LTV and ROI. As more resources are being dedicated to creating the perfectly optimized and keyword-rich landing pages, tweets and posts, C-level executives are demanding proof of the return they are receiving from these resources.
Future of Digital Marketing.
Marketers and management should focus on a long-term, integrated/holistic online marketing approach instead of a short-term, direct response driven ROI calculation.
In this presentation we round up important market data about internet usage, online shopping and use of social media in The Netherlands and provide tips for successful online marketing strategies in 2009.
Intro To Online Advertising Greg StuartGreg Stuart
The attached was developed by Greg Stuart, co-author of What Sticks, for a client to give them a very comprehensive view of online advertising by the former CEO of the IAB-Interactive Advertising Bureau. It gives away many unknown secrets of online advertising practices and is an insiders view to the research, measurement, practices by the world's blue-chip brands.
Hillingdon Council business initiative, launched in association with GoogleHillingdon Council
Speed up during the slowdown! Presentation slides from the seminar to help small businesses get online, reach new customers and increase revenues, hosted by Hillingdon Council in association with Google, November 2009.
As reported in eMarketer, ClickZ, and Econsultancy, Fortune 500 companies are using CPL advertising to build social brand groups and community sites in an accountable way.
Check out the presentation and learn:
• Marketers like Kimberly-Clark, Hewlett-Packard/Snapfish, eFax, Tommy Hilfiger, and more are connecting with interested consumers through social/community sites, newsletters, loyalty programs and other engagement vehicles.
• The average cost of a marketing lead varies across different industry sectors, including retail, travel, consumer electronics, nonprofit and more.
• Exclusive snapshots from the ASPCA social campaign that was highlighted in ClickZ.
How to Tell if Your Marketing is Working: Metrics That Help You See Under the...Marketo
David Ogilvy once praised direct marketers for being able to measure everything about their marketing spend down to the penny. Well, today's multi-channel marketers face even more granularity with measurements like click-through rates, likes, engagement scores, time on site, and form conversions. In fact, it turns out that you can measure an awful lot about your marketing that doesn't actually tell you whether or not it's driving business results for your company. So what metrics should you look at to tell if your marketing is, in fact, "working"?
Check out this presentation to discover how you can develop a strategic approach to marketing metrics and measurement that will help you evaluate and justify your current programs in terms of impact on revenue, plus identify areas you can improve upon to boost performance and profit.
You will learn:
- How you can tell that your marketing is working efficiently
- Which metrics are worth tracking, and what they tell you
- When you should check your metrics and what you need to properly interpret them
- How to develop a strategy of continuous marketing improvement
Creativity - More important in advertising than ever beforebasementinteractive
Social media marketing places higher demands on creative, because it attempts to connect with the consumer on a deeper level. Thus the strategy and creative need to meet a tougher challenge than with traditional push media.
Improv Your Content with Comedy - Using the principles of comedy to improve y...iCrossing
This presentation was delivered by Bill Connolly, iCrossing's Content Marketing Manager and resident comedian at the Content Marketing Conference in Las Vegas, May 2015.
Constructive Collaboration - How Agency and Procurement Leaders Can Collabora...iCrossing
iCrossing’s Dave Johnson spoke at the ProcureCon for Digital and Marketing Services Conference in San Antonio, TX on November 12, 2014 on “Constructive Collaboration - How Agency and Procurement Leaders Can Collaborate to Achieve Success”.
The last 12 months in display advertisingiCrossing
Sam Fenton-Elstone opened Display Day 2014 with this intro which includes results from our client survey and an update on the last 12 months in display advertising.
Audience-Based Search Targeting: How Google RLSA Can Work for Your BrandiCrossing
In this webinar, Ty Martin, Director of Digital Media Strategy for iCrossing, shared how brands can leverage Google’s new audience targeting method – Remarketing Lists for Search Ads (RLSA) – for an audience-based, content-driven, “always on” approach to reaching the right people, with the right message at the right moment.
Note: A video recording of the webinar is available on the Direct Marketing Association website: https://attendee.gotowebinar.com/g2wattendee/recording/3312336312168438530
Visit Wales #blogwales. Joining search, social and content togetheriCrossing
iCrossing's Travel Editor, Jeremy Head, explains how we worked with Visit Wales to raise awareness of the cultural and natural highlights of five key cities and towns in Wales among their target demographics - more mature couples, families and independent travellers. Check out the presentation from the 2013 World Travel Market to find out more...
What is the value of content marketing? How do you know if you are publishing the right type of content? iCrossing's Karen Pate and Terry Sheehan shared insights on how to measure the effectiveness of a content marketing program at the DMA 2013 Conference on October 15, 2013.
How marketing can dominate natural search iCrossing
Being more visible than your competitors is a basic requirement for success online although many marketers see it as a technical backwater. But today, marketing and PR are the key levers to beat competitors in natural search, while at the same time most marketing and PR agencies don’t understand natural search. So how can a hard working marketeer expect to achieve natural search dominance from this start-point?
This session draws on Tolkien, Google and Text Book Marketing to illustrate how you can dominate natural search by working your existing marketing.
Questions:
1. Why are marketing and natural search on a collision course?
2. How do I marshal ATL and BTL marketing to dominate natural search?
3. What is Google seeing when it looks at my website?
4. How do I influence my agency's behaviours to achieve natural search dominance?
5. What are the quick wins my marketing can do to move up search rankings?
Location-Based Marketing on Facebook - An iCrossing and west elm webinariCrossing
In this webinar, iCrossing and west elm explored how marketers can leverage Facebook’s location-based marketing tools to drive meaningful engagement with consumers. Hear from iCrossing's head of social media, Amanda Peters, and associate director of social strategy, Ashmi Elizabeth Dang, and west elm's Jake Lemkowitz, associate manager of social media and digital content, to learn how brands can connect with consumers at the local level through a more targeted approach.
Find out more at www.icrossing.com and be sure to check out west elm's local Facebook strategy in practice at http://www.facebook.com/westelm.
*audio coming soon
The Next Round and the Last Call: Creating Connectedness with Lifestyle and P...iCrossing
Few brands stir as much passion and connection as spirits brands. These brands evoke memories, prompt good times, and live in moments of connection, and they have for hundreds of years. Today, the biggest and most compelling advances in technology are falling directly into the world of spirits brands, as people become more connected to information, content, and (most importantly) one another. This session will explore how successful spirits brands like Jim Beam and Maker's Mark are using digital to build connected brands -- or closer relationships with their audiences. This session explored: The last call: What are some of the marketing methods that brands need to move away from? The next round: How are innovators using digital to build connected brands? What mix of strategy, technology, and media is correct? For more information please visit www.icrossing.com.
Let Me Tell You a Visual Story - iCrossingiCrossing
If you don't have a visual storytelling strategy, then you don't have a storytelling strategy. We now live in an era when visual stories generate more engagement and reach than written content. In "Let Me Tell You a Visual Story," iCrossing's David Deal shares how a visual storytelling strategy has helped iCrossing improve engagement, reach, and visibility in the digital world. His presentation focuses on how iCrossing, a business-to-business brand, shares its culture through visual stories.
Building a Global Brand in the Digital AgeiCrossing
Building a connected brand at a global level means a lot more than planting your corporate flag all over the globe. On May 15, iCrossing’s Vice President of Search Strategy, Doug Platts, and Lionbridge’s Global Marketing Strategist, Emma Durant, presented on the key components of building a global brand. For instance, your local SEO strategy is based on understanding the nuances of how people search and customizing your content to their behaviors. When expanding this concept globally, you must account for language barriers and cultural differences. Find out more at www.icrossing.com.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
3. Effort & Cost High Paul’s Tip: Create a framework to measure engagement Effort & Cost Low Volume & Brand Control ADVOCACY AFFINITY AWARENESS Engagement Participation Involvement Interaction Influence Intimacy Time on Site Comments Bookmarks Upload Impressions Purchase Ratings Blog Post Visits
9. “INTERNET” ACCOUNTS FOR 24% OF £7.46bn REVENUE “INTERNET” ACCOUNTS FOR 24% OF £7.46bn REVENUE Total advertisingexpenditure £7.46bn % Share of total Ad Revenues, H1 2009 Source: Internet Advertising Bureau / PricewaterhouseCoopers
10. PAID SEARCH COMPRISES 63% of £1.75bn ‘ONLINE’ Tom % Share of total ‘Online’ Revenues, H1 2009 Source: Internet Advertising Bureau / PricewaterhouseCoopers
11. SEARCH CONTINUES PATTERN OF GROWTH Tom Overall spend on Search (£m) Source: Internet Advertising Bureau / PricewaterhouseCoopers
12. 2009 TIMELINE OF DIGITAL LANDSCAPE January 23rd February March June, 1st July, 29th August September Oct 22nd, AM Oct 22nd, PM October October November November Britain enters recession Twitter begins assault on public consciousness Matt Cutts confirms ‘Vince’ update Microsoft launches Bing Microsoft announces partnership with Yahoo Google’s ‘Caffeine’ in testing Google Wave gets underway in beta Microsoft announces Twitter partnership Google announces Twitter partnership Windows 7 released Beta release of Google Social Search Google give public debut of Chrome OS Admob bought by Google for $750m (it’s 3rd largest acquisition) http://www.guardian.co.uk/business/2009/jan/24/recession-britain http://www.youtube.com/watch?v=LMfWPWUh5uU&feature=player_embedded http://money.cnn.com/2009/07/29/technology/microsoft_yahoo/index.htm?postversion=2009072908 http://googlewebmastercentral.blogspot.com/2009/08/help-test-some-next-generation.html http://www.techcrunch.com/2009/11/26/why-google-wave-sucks/ http://news.bbc.co.uk/1/hi/uk/8310716.stm http://www.techcrunch.com/2009/11/19/chrome-os-event/ http://googleblog.blogspot.com/2009/10/introducing-google-social-search-i.html http://googlesystem.blogspot.com/2009/11/google-buys-admob.html
52. THANK YOU Doug Platts, Head of Natural Search +44 (0) 1273 827 770 Doug.Platts@icrossing.co.uk Tom Jones, Head of Media +44 (0) 20 7821 2295 Tom.Jones@icrossing.co.uk www.iCrossing.co.uk http://connect.icrossing.co.uk www.twitter.com/icrossing_uk Some images in this presentation were kindly supplied courtesy of Flickr and its users
Editor's Notes
Doug: Thank you Paul for the introduction. Hello my name is Doug Platts and I am the Head of Natural Search and this is my colleague Tom Jones who is our Head of Paid Media. Today we want to talk to you about our thoughts on Staying Competitive in 2010Tom: Hello it’s really fantastic to see so many of you here today. Despite the fact Christmas is just around the corner I know that for many of you, this is one of your busiest times of the year, so thank you very much for coming today - your time is very much appreciated. Hopefully you’ll find the talk today interesting and useful, and at the very least, enjoy a glass or two of wine and a mince pie!
Tom: So, what will we cover today? We will lead off with an overview of the market conditions in 2009 and of the key developments that have been made by the leading players.We will also describe how the current digital landscape poses both some unique challenge and opportunities for today’s online marketersDoug: Following this overview we will then move on to the main part of our talk today and answer How to stay competitive in 2010.We will show you that to be competitive you need to: Integrate your digital marketingFlex and adapt to changeTry one new thing to innovate for growth
Well, it’s nearly that time of they year again. Fireworks on the Thames, wrapping up warm, welcoming in 2010 and Boris’ free tube home.Perhaps – or perhaps you’ve got more glamorous plans!But, before 2010 rushes up on us, let’s first pause and consider what 2009 has meant for digital. Frankly, it’s been a big one – and with the number of big changes we’ve seen this year – it’s unlikely that, even now, our review of noteworthy events will stand as complete!
2009 will be unavoidably remembered for being the year of the longest recession since modern records began in the 1950s. However, for “digital”, truly 2009 was a watershed year in a positive sense – For the first half of the year when TV advertising was down 17% YoY overall online Online advertising grew by 4.6% YoYAnd for the first time ever, “Digital” ad sales overtook TV to become the biggest advertising sector in the UKhttp://www.guardian.co.uk/media/2009/sep/30/internet-biggest-uk-advertising-sector
The IAB and Pricewaterhouse Cooper study showed that the “internet” accounted for 24% of £7.46bn total advertising spendWhich amounted to £1.75bn being spent online during the first half of 2009
Search represented the driver of this growth and accounted for 63% of the £1.75bn Notably, these figures do not include SEO investment and so actually these online investment figures are understated.
A final trend revealed by the IAB’s stats is the unabated growth of search, despite the wider economic meltdown. it’s fair to say that while no one is predicting precipitous growth for 2010, a trend of modest increase is likely to continue as advertisers switch their spend online in the search of accountable investment. A change we have noticed however is that you, our clients, are more than ever before, interrogating your search spend to understand its return on investment and contribution to the bottom line. Here at iCrossing we are very clear that it’s our role to helping you answer these questions.
As Tom mentioned there has been continuous growth year-on-year in search and if we consider 2009, despite the recession, it is clear that innovation in the digital market place has not slow down. The changes we have seen are very much the foundation stones for further innovation to come. Here is a run-through of some of these key developments in 2009
In January we officially entered a recession and everyone started tightening their financial waist bands – but that didn’t slow things down in digital
February: Twitter gained celebrity status and grewMentions on news networks, radio stations and major celebrities further fuelled it’s growth and made it an element to consider for any marketing campaign
Google launched it’s Vince Update where we had a couple of weeks of major ranking movements. The result was Google started checking what people were searching for after searching for the main keyword and used that to build a bigger picture. If people searched for “insurance” and then searched for “post office”, the post office had a chance to rank for “insurance”.
Bing launched in the UK – we still wait in anticipation for the full version to come out in the new year
Microsoft took more steps to gain what market share it could for Bing by announcing a partnership with Yahoo! However this may take a couple of years before we see this integration and experience the full impact of the increased market share for Bing
In August Google gave us a preview of their Caffeine update. Matt Cutts described it by saying that the “update is primarily under the hood: we’re rewriting the foundation of some of our infrastructure”, and that “some of the search results do change”. Plans are to roll this out in the new year.
Google Wave was launched into beta and IS now even more widely available. Could this be the latest form of direct marketing available to us? Will it take off as hoped
October 23rd was a busy day for search. In the morning Bing announced it’s partnership with twitter and how tweets were going to be pulled into search engines.And by the afternoon so had Google. Real-time marketing through search engines is soon to be upon us!
A new credible operating system for Microsoft where they have promised even more integration with the Internet
October saw the release of Google Social Search in beta.“Google Social Search” helps you find more relevant public content from your broader social circle
Google branching out from search and applying pressure on Microsoft in the operating system market
Admob being bought by Google signal’s their intent to move strongly into this market place
But even after all these changes, at this time, the search engine landscape is still familiar.In the UK Google still has a 89% market share, with Yahoo! sitting on 6% and Bing bring up 3rd place with nearly 3%.These updates, developments and partnerships have still to take effect and impact on the search engine marketplace.
But what we need to consider are the wider implications on digital marketing as a whole and the challenges and opportunities posed by the modern web.What is clear is that ‘The times they are a-changing’
Challenge 1: SCALE, COMPLEXITY AND FLUXSo where are we now?This is the World Wide Web; our online universe. The dots in this complex looking picture represent websites, blogs, widgets, forums, portals and the size and brightness their influence. The lines show connections and flows of traffic – customer journeys through an electronic eco system, if you will.And in this environment we meet a number of challenges. Firstly the medium itself – it is huge!, it is always changing and it is very complex. The Internet is a super connected network and far from channelled.
The advertising laden streets of Tokyo are a great analogy for the second challenge faced by digital marketers . Digital is a world where advertising is everywhere and literally thousands of companies are competing for the limited attention of consumers. We are in a world where targeted adverts are embedded in your online email client, where text ads are next to every search performed, where banner ads are present on virtually every site visited from the FT to Facebook where advertiser can tout their wares while a consumer is listening to Spotify or playing a game on their iphone In response, consumers are becoming increasingly savvy, cynical, and sophisticated. Consumer standards and expectations are higher than ever before.There is a flip side for consumers - the internet’s advertising overload affords unprecedented choice and the ability to source alternatives.Consumers are in a position of empowered decision making a recent LexisNexis study showed that over 60% of people have chosen not to buy a product or service after reading negative comments online. The internet has also torn down geographical barriers and traditional preconceptions of ‘distance’. Today’s digital marketers are as likely to face the prospect of competing not only with online vendors in Birmingham, UK, but with merchants in Birmingham, Alabama. But of course all these challenges represent a double-edged sword of opportunity...... the opportunity for brands to reach, connect and engage with greater numbers of their target consumers than ever before...the opportunity to reduce their reliance on wasteful mass media advertising...the opportunity to reach consumers in Birmingham Alabama without leaving Solihul...the opportunities to achieve growth on a scale unthinkable even 10 years ago before the advent of the likes of Google, Facebook and Twitter.
The page of digital innovation and technological change is the third challenge for digital marketers. We’ve seen how search has been consolidated to Google, Yahoo and Microsoft, but people’s time online is split between an ever increasing number of sites and uses: Whether it’s: Email, Clothes Shopping, Skype calls with Australia, finding new RSS feeds, blogging about SEO, Browsing social networks, Looking for a job, Researching your family tree People use the internet to fulfil a literally endless number of needs – with these needs being fuelled and satiated by an endless stream of innovation.Digital marketing is a paradigm shift from traditional marketing, characterised by: Interrelatedness and interdependencies of different digital channels – where everything is in a connected network The tension and paradox of more data and measurability of activity than ever before this data raising as many questions and answers and creating uncertaintyTo cop with this scenario: Planning has to be become iterative, Approaches must be more flexible and adaptive And success requires reinvention, and adoption of new technologyOur challenge as your digital agency is to help you, our clients, navigate this complexity and translate into meaningful action.
Now that we have seen how the market place is growing and changing to meet consumer needs this leads us nicely to our first point on how to stay competitive in 2010.Integrate your marketing channels
We understand that there is a necessity to divide different departments for certain functions.However when developing your marketing strategy, thinking in marketing silos is not the answer.To illustrate further perhaps it would help if I were to add some labels...So, we have a situation where the different channels are being separated in their execution and measurement.And we also have different stakeholders each with their own agendas – and agendas which may not necessarily even be aligned to the correct goals Such a scenario can create: Additional complexity for organising of campaigns Barriers to knowledge sharing Difficulties in combining multiple cultures Duplication of effortDespite the fact that I work for an digital marketing agency and you might expect me to say this – it’s my honest and personal view that separating out your digital activities like this is not the optimum way to work. Even if we put all the problems i’ve already mentioned aside – one still has to consider the fact that your customers do not think in nor see the web in channels and – so the unavoidable question beckons: “is this really the right way to organise your digital efforts?”
The bad thing with thinking in silos is that you can end up with the very tangible problem of a tug-of war where no ground is gained and the prize in the middle remaining out of reach. Free market economics might have shown us that competition can drive up outputs and efficiency but only applies when it’s one entity vs. against another andnot when it’s internal in-fighting for TIME, RESOURCES, BUDGETS and TARGETS with each party seeking to serve their own interests rather than pursue:top-line organisational goals and bottom line profitability
We believe that effectively integrating your digital marketing is going help you stay competitive in 2010. We want to give you a framework for thinking about how to integrating your other marketing channels by referencing how we have made PPC and SEO work together for the enhanced benefit for our clients.Developing ‘synergies’ between paid and natural search does not need to be difficult – as really it’s just about making the processes work together in harmony. And to use a football analogy – the effect is the difference between having Rooney and Ronaldo in the same team, versus having them play against each other for United and Real MadridDeveloping a unified approach helps with answering complex questions like:What truly is my most effective strategy?Which is my most cost effective area of digital marketing?
One of the easiest ways to cross-market to your target audience is to use the flexibility of PS to test creatives to inform NS meta descriptionsThe Meta description is the piece of creative copy that appears beneath the Natural search link of the web listing.The Benefit testing and integrating this creative is that with unified marketing messages you will see an increase clickthrough rates for both listings Here is an example of Diesel with top natural rankings and high paid listing. The Diesel meta description does not give the searcher much information of what the website is about or the fact that there is free delivery and returns – as mentioned in the paid listing. Diesel could fill out it’s meta description with more detail of what the search can expect when they visit their site and encourage a higher click-through rate.
Having an integrated view across all channels helps you identify gaps within each channel.And so by combining you different tactics you can maximise your coverage and traffic levels.Let me explain a little further:You can’t optimise for every term, but you can buy coverage.As I’m sure you’re all well aware, paid search is great at giving you reach – and more appropriately – giving it you quickly. If you’ve got the budget you can immediately rank in position 1 for any term you deem appropriate. Natural search can of course give you this reach – but it takes time. One way in which paid and natural search can work together effectively is to use paid search to give you coverage and reach on long-tail and misspell terms while your natural search strategy builds. As your natural rankings grow you can then evaluate and test whether it’s worth keeping the paid search running in conjunction with your natural search listings.
By closely aligning marketing tactics – it opens up a whole number of ways to analyse the different datasets, to produce benefits which would not otherwise be realised.So, as an example, here are 4 key tips to produce actionable insights from you Paid and Natural search data.Identify highest spending paid search terms and use to prioritise SEO efforts2. If strategy 1 here is not working because the terms in question are too competitive and getting NS rankings is proving difficult, then an alternative is to look at your paid search conversion funnels and develop an SEO strategy around the keywords assisting PS conversions 3. Compare NS av. Positions vs. PS expenditure – look for the organic listings at the top of P2, which are spending on PPC. These usually represent an easy natural search win to increase their ranking and hence an opportunity to decrease PPC expenditureFinally, cross reference NS converting traffic for an opportunity to increase PS coverage. The advantage here is that if you know the term converts well for organic traffic, then you can usually sustain high PS positioning – and drive more traffic that you are getting from your NS ranking
The key message for integration here is to ensure when evaluating and optimising different channels you take into account the interplay and interdependencies between each. It’s about identifying the incremental benefits of investing in different channels. In this case the so called ‘halo’ effect is used to describe the beneficial effects in both:Clickthrough rate And Brand recollectionthat can be derived when paid and organic results appear on the same SERP - with the uplift effects being generated from taking up more of the SERP real estate. There are various studies on this, from notably Google and Forrester, and here iCrossing we have worked with many clients and seen this ‘halo ‘effect – but in our view there tends to be two problems with the studies published:Firstly, they tend to imply this effect to be a universal truth & indeed this is not the case as effects will differ by:Brand Search termProductRanking position Competition2. Studies are rarely published which show evidence for the cannibalisation effect which essentially means that when you have paid and natural listings together on a page – there is no net gain and simply an increased cost base. The answerhere, then, is to test - and see what works for you – as there are too many factors to predict what will happen in any one caseWhile in many respects studies in this vein represents the epitome of synergy – to make them possible and worth performing (i.e.to make them empirically valid) you must first have in place a unified reporting
In the first part of our talk we saw some of the ways in which Google – a leader in search - has been forced to adapt to challenges in the market in 2009. Whether it’s integrating twitter results into their SERPS, expanding into new markets with Chrome or planning their infrastructure requirements with the upcoming caffeine updateOur advice to you would be to follow their lead and look to realise opportunities for yourselves by flexing and adapting to the changing market conditions.
With update such as Google’s Caffeine update and the integration of twitter into search engines. Brands will be able to communicate with their target audience or identify opportunities for new/better products at a much faster paceBut even without these updates it is still possible to achieve this. Here is a great example that we did with BAA.- Born out of Heathrow terminal changes with the opening of Terminal 5 and customer confusion travel arrangements- Users began searching for information, to ascertain which heathrow terminal they are flying from- Google Insights spotted the breakout in traffic for the term “heathrow which terminal” which informed paid search strategy- Terms introduced into campaign with conversion focused Ad Copy to test impact on traffic and conversion- Due to success in PPC, results used to inform SEO campaign- Ad copy informs SEO Meta description, utilising the same PPC creative & title to give consistant messaging - On site optimisation revised to mirror PPC target terms and learnings to ensure same landing page ranking for relevant terms- These combined tactics have resulted in increased SEO & PPC conversion rates for these terms
As we’ve seen with some of the real-time marketing examples, changing and challenging circumstances present an opportunity for those ready to take advantage ahead of the competition. A great example of this earlier in the year was, when London was faced with the prospect of days of tube strikes, Evans Cycles capitalised on this by running a campaign to promote greener, less delay prone alternative!To compliment their offline strategy, Paid search was rolled out on terms consumers were using to find alternative transport options, and this proved a cost effective way to not only sell some bikes but get a lot of good value exposure which was later picked up on twitter.A second cheeky example of getting first mover advantage on a topical issue was when we ran Ann Summers’ paid adverts next to “Gordon Brown” during the 2009 budget and this was then picked up by the Independent
Ok – we’ve covered a lot of ground today and hopefully provided some inspiration for different strategies and tactics to try in order to stay competitive in 2010. However, we’re not done quite yet, our last point is perhaps the single most important thing you can to generate enduring success - and you only need to look to some of the most flourishing companies around to see that this is the case. To stay competitive you need to be willing to take a risk and try something new. You’re not likely to have a runaway success with every new initiative, and of course for every successful innovation there are many failed ones – but if you can embrace risk in a managed way and this philosophy can permeate your companies culture, then there will be little chance of you being overhauled by your competitors.There is no pressure to try any or all of the tactics we describe but they might not be a bad place to start thinking.
When we talk about attribution – we are referencing the decision making process by which an online sale is allocated to a specific channel, in the case of a sale which has had multiple touch points from various sources such as paid search, seo, display and affiliate. “Attribution” is subject which has garnered a lot of attention of late – and will undoubtedly continue to rumble on into 2010.This is a problem which has never been fully resolved in the industry, as traditionally each channel has chosen an independent ‘last click’ view of conversions. That is to say, each specialism has tended to attribute a sale based on the last click within that channel with no reference to whether another channel had been subsequently involved.Now, in it’s defence, the last click view generally works well enough – to a point. Certainly well enough to delver profitable campaigns across different channels – however for digital marketers running multiple online activities and looking to drive incremental efficiencies – it’s going to be well worth tackling this issue in 2010. The good news is that there are now, more than ever, decent enabling technologies on the market which will help provide answers in this respect. It’s also worth noting that using these new technologies will greatly assist in developing a unified dataset – one of the foundations we discussed earlier.
Tom: Facebook provides the most advanced demographic targeting options of any platform out and allows you to laser target your ads to incredibly tightly defined groups from a user base of over 350+ users.Advertising via facebook is a fundamentally different prospect to search – people are in a different mode browsing not searching – but there are definite opportunities now already which are only going to improve as Zuckerberg and co continue to invest. Doug: Facebook can also be used for engaging with your target customers on other levels. Most recently Ikea launched a Facebook campaign where they set up a profile page and uploaded pictures of showroom floors. The first person to tag a product got it. This campaign took off and has received a lot of attention.Now I’m not saying that we all go and do Facebook campaigns – but exploring where you customers are and marketing to them in that environment can create some great brand awareness.