Web Editor Jon's presentation to the 2013 Content Marketing Show, detailing our switch from a silo-heavy software approach to editorial planning, to a dead simple whiteboard-and-post-its method.

1. About me
Freelance writer
Web Editor
●
Online accounting with actual
humans
●
Just appointed Michael Van Swaaij
as Chairman
●
Fastest growing accountancy firm in
the UK
@Jn_Norris

2. A 1950s Approach to
Content Strategy

3. A brief history of writing

4. An embarrassment of
riches

5. One big problem...
CC Matthew Rutledge

6. Desert Strike: Return to the Gulf

8. Riches in silos
● Most services work great in isolation
● No APIs, no interconnectivity
Leads to:
● Duplication of data
● Extra effort
● Difficult reporting

9. Mature services

10. Closed systems

11. Multi-channel editorial
Company channel
Partner channel
‘Other’ channel

12. Our old editorial workflow

13. Our new editorial workflow

14. Kanban boards

15. If software
solutions aren’t
working, scrap
them.

16. By ditching software...
● Saved £160 per month on software
● Reduced planning and reporting by about
60%
● Instant visibility (no more “Where are we
up to…” emails)

17. Questions?