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Evergreen Content:
The Art of Recycling Resources


        Chelsea Blacker
        UK.BLUEGLASS.COM
         @ChelseaBlacker
The Challenges
Work at a boring company

       The Challenges
Don’t have anything
interesting to say
        The Challenges
The Challenges



No one cares
Spruce Up Your
   Content
Existing Content

Audit Your Content
Hello All,
          I’m looking to put together some exciting fresh
ideas to create new content for our online marketing
channels. I’d like one person in each department to get
back to me with your group’s ideas by tomorrow at 5pm.
Thanks so much!
       Cheers,
                Audrey
Employees

Copy Writers?
History.      History

           Human Resources
History
Case Studies
History
  Proposals
Human Resources
History

Human Resources
History
Case Studies
Service providers.
Calendar
  History
Case Studies
Human Resources
History
      Presentations
Case Studies
History
Case Studies
Facts
Events
Publications
Lessons Learned
Chelsea Blacker
cblacker@blueglass.com
@chelseablacker

UK.BLUEGLASS.COM

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Recycling and Reusing Content

Editor's Notes

  1. Event attendeesPromote on socialLegit authors on G+Presentorsjournalists
  2. The Witheridge Transport Company, Dennis "char-a-banc" (T9795), a Ford 14 seater bus and Burford bus (T 9795)Company Birthday – establish one! Then celebrate it onlineImages can be a resource for historic articles – get them on flickr, informative articles, etc
  3. Google Share CalendarBlog post: top dates in ___Embedded calendar on pageReview top eventsHTML 5 infographic
  4. Top 10 reasons not to ____
  5. Top 10 reasons not to ____
  6. Video testimonial from clientsRepublish as whitepaper with details from many case studiesIf inhouse is part of a case study – get a link!!
  7. Google Share CalendarBlog post: top dates in ___Embedded calendar on pageReview top eventsHTML 5 infographic
  8. Slide shareWrite a blog postPresent it!Video recordingAfterthoughts on blogFollow up on G+ Hangout
  9. Slide shareMake a practice round a blog postWrite a blog postPresent it!Video recordingAfterthoughts on blogFollow up on G+ Hangout
  10. Video kinetic typographyInfographic HTML5
  11. Google plus follow up hangoutLive tweetingTop 3 tips videoVideo from eventsTop tweet postsRitual Q&A follow upAttendee video interviewG+ hangout
  12. Google plus follow up hangoutLive tweetingTop 3 tips videoVideo from eventsTop tweet postsRitual Q&A follow upAttendee video interviewG+ hangout
  13. Google plus follow up hangoutLive tweetingTop 3 tips videoVideo from eventsTop tweet postsRitual Q&A follow upAttendee video interviewG+ hangout