The Talking Village is a great opportunity for Advertising Agencies, Innovation Companies, Media, Research, and ultimately all brand strategists who are looking for ways to engage consumers in an honest and true conversation, and in authentic storytelling about their products. Founded in Italy by F.Rubino, former Global Marketing Director FMCG, with Partner G. Laurita, web strategist & researcher, both very active bloggers.
Marjorie Kase led discussion on the fundamentals and immense value of social media for business during her presentation to BDPA Los Angeles chapter on April 10, 2010.
This is the presentation deck, of the talk given by Sanjay Mehta (Jt CEO, Social Wavelength) at the Gripel organized conference, Social Media Marketing Excellence, on Feb 11th, 2011.
The focus of the talk is around the challenges of traditional models of advertising and marketing, and how Social Media and digital technologies, are challenging the same. Also how marketers and organizations can cope with this changing world!
Connecting and Communicating in the New Media Landscape – all the tools you need to succeed in the world of Twitter, Facebook, Linked in and more.
Also visit: http://masstrafficleads.com
Basics of Social Media / Social Marketing.
basics of building communities, brand advocates, brand ambassadors, when social meets mobile, location based services, contextual marketing, let's get started right now
Marjorie Kase led discussion on the fundamentals and immense value of social media for business during her presentation to BDPA Los Angeles chapter on April 10, 2010.
This is the presentation deck, of the talk given by Sanjay Mehta (Jt CEO, Social Wavelength) at the Gripel organized conference, Social Media Marketing Excellence, on Feb 11th, 2011.
The focus of the talk is around the challenges of traditional models of advertising and marketing, and how Social Media and digital technologies, are challenging the same. Also how marketers and organizations can cope with this changing world!
Connecting and Communicating in the New Media Landscape – all the tools you need to succeed in the world of Twitter, Facebook, Linked in and more.
Also visit: http://masstrafficleads.com
Basics of Social Media / Social Marketing.
basics of building communities, brand advocates, brand ambassadors, when social meets mobile, location based services, contextual marketing, let's get started right now
How to tap in to the two mega trends; digitalisation and the fact that non professional creates products.
Peter Svarre book Den Perfekte Storm (The Perfect Storm) gives answers on how to move your business to a position where you can take advantage of the trends and make your more visible in social media.
Learn how to improve some Social Media Marketing techniques.
This 3 hour workshop provided some key ideas for social media marketers in creating content and strategies for effective engagement.
Using Pinterest for Customer EngagementSoDA Speaks
The impressive growth of Pinterest over the last year has caught the attention of brands, particularly retailers who are attracted both by the size of the audience and by the referral traffic reported by brands with more mature Pinterest strategies. IQ has received questions from clients about using Pinterest and we’re excited to help.
Topics:
Pinterest Overview
Brands Using Pinterest Recommendations for Brands
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesRuthBaker
Jenni Lloyd; Experience Designer and Consultant at NixonMcInnes' presentation on Social Media for Small Businesses at Fresh Business Thinking event.
More information on Jenni can be found here - http://www.nixonmcinnes.co.uk/people/jenni/
More information on NixonMcInnes can be found here - http://www.nixonmcinnes.co.uk/
Here is an executive summary of our activity and main case histories.The Talking Village is a designer and a facilitator of collaborative conversations, helping brands to connect with people online and implement marketing projects through dialogue and participation.
How to tap in to the two mega trends; digitalisation and the fact that non professional creates products.
Peter Svarre book Den Perfekte Storm (The Perfect Storm) gives answers on how to move your business to a position where you can take advantage of the trends and make your more visible in social media.
Learn how to improve some Social Media Marketing techniques.
This 3 hour workshop provided some key ideas for social media marketers in creating content and strategies for effective engagement.
Using Pinterest for Customer EngagementSoDA Speaks
The impressive growth of Pinterest over the last year has caught the attention of brands, particularly retailers who are attracted both by the size of the audience and by the referral traffic reported by brands with more mature Pinterest strategies. IQ has received questions from clients about using Pinterest and we’re excited to help.
Topics:
Pinterest Overview
Brands Using Pinterest Recommendations for Brands
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesRuthBaker
Jenni Lloyd; Experience Designer and Consultant at NixonMcInnes' presentation on Social Media for Small Businesses at Fresh Business Thinking event.
More information on Jenni can be found here - http://www.nixonmcinnes.co.uk/people/jenni/
More information on NixonMcInnes can be found here - http://www.nixonmcinnes.co.uk/
Here is an executive summary of our activity and main case histories.The Talking Village is a designer and a facilitator of collaborative conversations, helping brands to connect with people online and implement marketing projects through dialogue and participation.
Written by Job Muscroft and Andrew Needham, FACE.
Co-creation is the commercial practice of developing insights, brands, products and other forms of intellectual property or activity via collaboration with external consumers.
The essential and distinctive point about co-creation is that it brings brands and consumers together on a level footing and at all stages of the process rather than calling the public in for a limited role at a middling or advanced stage in the development of a new product or message.
Increasingly, co-creation is being applied to three specific areas, each raising different issues. These areas are co-creating insights, co-creating ideas and co-creating brands.
Tackling the Great Consumer Attention Deficit: SxSW Panel PreviewUnmetric
This is a preview of the SxSW Panel proposed by Unmetric, Elizabeth Arden, and Lippe Taylor. To vote for this panel now, visit: http://panelpicker.sxsw.com/vote/17844.
These days, communication is free: the problem is attention. As new technologies and platforms continue to emerge, marketers are consistently required to change the way they communicate. And, as audience attention spans become shorter and shorter, brands must harness new and creative forms of micro-content to evoke the same deep connections as the large campaigns of the past.
Tell your own story : how can you build human values for innovation? (preview)WeAreInnovation
Through recent discussions engaging social media and technology experts, innovation leaders and entrepreneurs have outlined a central question that could help generate long term value for their projects: what human values could we define for innovation?
You could see this presentation as a "thinkathon" collating customers, finance stakeholders and business experts views and processing them through methodologies defined as the discussion goes along. We created a tool to capture requirements, a thinking framework to compile user stories into user solutions, and a management tool to monitor costs and results. Finally, we have consolidated results into an end-to-end plan which you can use to tell your own story and build human values for innovation.
The Open Creative Project là bản báo cáo và nghiên cứu của Google nêu bật các yếu tố đóng vai trò then chốt đối với sự sáng tạo của quảng cáo trong tương lai.
Webinar deck for teaching exhibition and trade show organizers how to use content to help foster and grow their virtual communities. This was done for AFIDA, the International Association of Exhibitions in Latin America.
MindsLab prepares a short document about 3 unique case studies of a beauty app RED, a real estate company and a high tech company-MI. We try to discover the magic of community management and community marketing in China through these best examples. If you would like to know more, please contact me directly
Tell your own story how can you become the next exponential catalyst? previewWeAreInnovation
Following our Loop#2, Round#6 discussion, we have come up with a new question to understand how to use technologies to reach a systemic, « exponential everything » impact. The expression is derived from the idea highlighted by experts that the IoT was driving knowledge and information sharing in an exponential way. I have therefore taken on board the investigation of our current analyses and strategic recommendations to determine how the rise of digital data could enable smart change makers to optimize innovation and drive sustainable, « exponential » growth. This is a preview version. Download the full report: https://gumroad.com/l/CczAI
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
3. People living and breathing in the Web have developed their own conversation codes. Corporations know that “out there” people are talking about their brands, but tend to stick to the old broadcasting mentality. The Cluetrain Manifesto (1999): Markets are conversations
4. “ Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon — the groundswell — that has created a permanent, long-lasting shift in the way the world works. Most companies see it as a threat. You can see it as an opportunity .” Social Media: A lasting Revolution
7. If market are conversations, It’s time to speak out. Our belief
8.
9. Women & moms: they are among the key players in the italian Web… Because they are often decision makers and responsible of family budget Because mommy blogging is a growing social phenomenon and brands are starting to approach it, sometimes in controversial ways Because these women are looking for a proactive/propositive role on issues of public interest Because they are strongly motivated to change the stereotypes in communication Because they can change an old marketing war-like culture into a new concept of collaboration
10. … E Some bloggers who followed us: “ 42 anni, un marito scienziato e due figli, sto cercando di far diventare la scrittura un lavoro retribuito” Anna “ Passare dal mojito alla pappa lattea è dura...” Chiara “ Mi piace: scrivere, leggere, danza orientale, musica, cucina, arte e natura. Non mi piace: fare le faccende di casa, fare la spesa, avere a che fare con la burocrazia ” Chiara “ Una nomade con lo zaino in spalla” Elisabetta “ A permettermi un felice incontro tra passione e professione sono state la prima figlia e Internet” Jolanda … .
11. Some of the things we can do together: Insights gathering, through monitoring of existing conversations online, Participation to workshops Conversations about products in dedicated web areas, through product placement, diaries/reviews and other interactive tools Collective storytelling around your key selected themes/issues Private interactive platforms for idea generation and incubation, matching expert consumers with company brains … .
12.
13. The Talking Village Values Ethics Openness/transparency Dialogue Respect Self awareness Empathy Knowledge Free choice Coherence
16. Concept/product test, focus groups… What’s new here? Everything! We don’t work on pre-cooked solutions... ...We team up from early stages of a process (be it a new product, a name, a new/improved process, a communication or promotion idea) ... We can transform a basic concept in a true, authentic story telling We ensure top quality of both inputs and outputs: Villagers are high-end innovators, highly self-aware regarding consumption choices Moderators are professionals and Villagers at the same time
17. 1. Listening 2. Conversation 3. Support 4. Co- creativity Gathering insights, needs, feelings, stories, reviews, information gaps Brand stimulating and participating into community life Collaborative problem solving and idea generation Depending on objectives, our social/interactive tools can produce different outputs according to a growing level of mutual engagement : from insights gathering to emotional storytelling, from product placement to co-innovation pipelines
24. Su un argomento specifico Eg, executional evaluation Durata: 2-3 settimane Simile a Focus groups o interviste in depth Oppure su un’area più ampia Eg, new concept exploration Durata: 4-5 settimane Simile a ricerca etnografica Moduli con feedbacks real-time Eg, discussion forum, chat, idea posting, Q&A modules a-sincroni con feedbacks + profondi Eg, video-diario, multtmedia blog oppure Ipotesi di conversazione su TASK e raccolta di feedbacks/insights
25. The Talking Village può ospitare un dialogo continuativo con una community, alimentando una “pipeline di insights”: eg concept & copy development ma anche community interne, per coinvolgere i dipendenti in una comunità aziendale che fornisca stimoli e proposte Oppure community miste, che includono cliente, consumatori, esperti e professionisti Durata: 3, 6, 12 mesi per progetti/argomenti specifici Ipotesi di conversazioni on-going
26. Moduli di feedback in tempo reale Eg, chat, quickfire Q&A, an idea posting space, stimulus debate Moduli asincroni Eg, video diary, multi-media blogs based on specific tasks, stimulus response 1-2 assignments / settimana foundational insight Ideation Moduli che supportano compiti di ideazione Eg, chat, quickfire Q&A, an idea posting space, multi-media blogs Incubation Moduli che combinano real time ed altre interazioni Eg, concept discussion forum, quickfire Q&A, questionnaires Un ciclo di ideazione completo, flessibile ed integrato Client team Customers
27. Utilizza una community numerosa di stakeholders, esperti, consumatori “opinion leaders”, per un periodo esteso. Mantenere l’accesso a questa community potrebbe costituire una fantastica fonte di challenge e stimoli per il tuo team, una vera e propria pipeline di insights. Puoi aprire un dialogo continuativo con loro per 3, 6, 12 mesi o oltre… Non una metodologia di ricerca, ma una nuova cultura per co-generare idee breakthrough, ed instaurare un dialogo continuativo sul miglioramento di prodotti e servizi. Nuovi territori per un brand esistente… EPD’s, NPD’s White Space innovation… Brand stretch, White space, nuovi brands Il livello avanzato: High-end innovation partnering Co-creativity Thomas1