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5 steps to enhance your social media scope

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marinemaingot
marinemaingot

This presentation was held in Sydney, for the French Chamber of Commerce and Industry of NSW, Australia, on 20th November 2014, to the small and medium businesses.

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5 steps to enhance your social media scope
@MarineMaingot
WHAT IS OUR CUSTOMER JOURNEY?
Loyalty Customer journey 1.0 Access to information Notoriety Purchase
Customer journey 2.0 Positive information Notoriety Purchase Loyalty Influence
HOW do we start?
Step 1 - Your needs
Step 2 - Choose your brand's tone of voice
Questions How would you describe your company in 3 different ways?
Be on the side of your customers
Questions If you could have any celebrity as a spokesperson for your company, who would it be and why?
"So'Bio etic wishes you HAPPINESS !" Be close to your audience
Question In 30 seconds or less, state why someone would invest in or purchase from your company?
Make the difference
Challenge your audience
Delight, inform, invite, but..
Be humouristic, but..
Step 3 - Define your content
⅓ about your business
⅓ about your products or services
⅓ about your partners or things that happen around you and related to you
Entertain
Collaborate
Step 4 - Schedule
Why scheduling posts ?
December Theme: Queensland Annual Facebook planning Monday Tuesday Wednesday Thursday Friday Saturday Sunday Week 1 Theme: Brisbane Share album from Visit Queensland Share blog Share good deal Share event Share video Share event Share photo of event Week 2 Theme: Cairns Week 3 Theme: Gold Coast Week 4 Theme: ... January Theme: New South Wales Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Step 5 - Measure
Analyse your performance and define your KPIs
Thank you www.somediatic.com - marine@somediatic.com
5 steps to enhance your social media scope Tool kit www.somediatic.com marine@somediatic.com
bufferapp.com automatically schedules your social media post. Works with Facebook, Twitter, LinkedIn, Google+ Price: Freemium, starts with 3 accounts hootsuite.com allows to collaborate, analyse, monitor, post, schedule, engage on your social media Works with most of all social media Price: Freemium, starts with 3 account socialbakers.com allows you to make your own benchmarking on social media. Works with Facebook, Twitter, Google+, YouTube, LinkedIn Price: Free
mailchimp.com helps you design your own email marketing templates and manage your subscribers' list. Analyse your email impacts and improve your email performances. Easy to use, compatible with mobile desktop, perform marketing automation. Price: Freemium, send up to 2000 emails for free google.com/analytics Measure your website traffic, conversion rate, social media impact, demographic and more. Connect your website to Google Analytics, measure your ROI Price: Free
Facebook Who? 57% Australians What? News, Entertainment, Deals Why? Engaging it community, Notoriety, Loyalty Twitter Who? 11% Australians: youth, journalist, bloggers, influencers What? News, Testimonials, Pictures, Videos Why? Monitoring, Interacting with live content Pinterest Who? 1.5% Australians: bloggers, designers, travellers What? Pictures Why? Sharing interests, SEO Instagram Who? 17% Australians: youth, bloggers What? Pictures, Videos Why? Interacting, Share experience LinkedIn Who? 19% Australians: students, professionals What? Portfolio, Resume, News Why? Networking, Head hunting YouTube Who? 55% Australians What? Promotional videos, Testimonials, Entertainment Why? Buzzing, Customer service
Checklist Needs (What Social Media for my business): ............... Brand's tone of Voice (What style of communication for my brand): ............... Content (What are we going to talk about): 1. ............... 2. ............... 3. ............... Planning: M1. ............................. S1. ............... S2. ............... S3. ............... S4. ............... Measure (What KPIs and what tools): KPIs: .......... ............. ........... Tools: ............. ............ ............
December Theme: ... Social Media Planning Monday Tuesday Wednesday Thursday Friday Saturday Sunday Week 1 Theme: ... Week 2 Theme: ... Week 3 Theme: ... Week 4 Theme: ... January Theme: ... Monday Tuesday Wednesday Thursday Friday Saturday Sunday

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5 steps to enhance your social media scope

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  • 3. WHAT IS OUR CUSTOMER JOURNEY?
  • 4.
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  • 6. Loyalty Customer journey 1.0 Access to information Notoriety Purchase
  • 7. Customer journey 2.0 Positive information Notoriety Purchase Loyalty Influence
  • 8. HOW do we start?
  • 9. Step 1 - Your needs
  • 10.
  • 11.
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  • 13. Step 2 - Choose your brand's tone of voice
  • 14. Questions How would you describe your company in 3 different ways?
  • 15. Be on the side of your customers
  • 16. Questions If you could have any celebrity as a spokesperson for your company, who would it be and why?
  • 17. "So'Bio etic wishes you HAPPINESS !" Be close to your audience
  • 18. Question In 30 seconds or less, state why someone would invest in or purchase from your company?
  • 23. Step 3 - Define your content
  • 24. ⅓ about your business
  • 25. ⅓ about your products or services
  • 26. ⅓ about your partners or things that happen around you and related to you
  • 29. Step 4 - Schedule
  • 31. December Theme: Queensland Annual Facebook planning Monday Tuesday Wednesday Thursday Friday Saturday Sunday Week 1 Theme: Brisbane Share album from Visit Queensland Share blog Share good deal Share event Share video Share event Share photo of event Week 2 Theme: Cairns Week 3 Theme: Gold Coast Week 4 Theme: ... January Theme: New South Wales Monday Tuesday Wednesday Thursday Friday Saturday Sunday
  • 32. Step 5 - Measure
  • 33. Analyse your performance and define your KPIs
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  • 38. Facebook Who? 57% Australians What? News, Entertainment, Deals Why? Engaging it community, Notoriety, Loyalty Twitter Who? 11% Australians: youth, journalist, bloggers, influencers What? News, Testimonials, Pictures, Videos Why? Monitoring, Interacting with live content Pinterest Who? 1.5% Australians: bloggers, designers, travellers What? Pictures Why? Sharing interests, SEO Instagram Who? 17% Australians: youth, bloggers What? Pictures, Videos Why? Interacting, Share experience LinkedIn Who? 19% Australians: students, professionals What? Portfolio, Resume, News Why? Networking, Head hunting YouTube Who? 55% Australians What? Promotional videos, Testimonials, Entertainment Why? Buzzing, Customer service
  • 39. Checklist Needs (What Social Media for my business): ............... Brand's tone of Voice (What style of communication for my brand): ............... Content (What are we going to talk about): 1. ............... 2. ............... 3. ............... Planning: M1. ............................. S1. ............... S2. ............... S3. ............... S4. ............... Measure (What KPIs and what tools): KPIs: .......... ............. ........... Tools: ............. ............ ............
  • 40. December Theme: ... Social Media Planning Monday Tuesday Wednesday Thursday Friday Saturday Sunday Week 1 Theme: ... Week 2 Theme: ... Week 3 Theme: ... Week 4 Theme: ... January Theme: ... Monday Tuesday Wednesday Thursday Friday Saturday Sunday