This presentation helps non-US high-tech companies understand market conditions in the US and specifically the Silicon Valley
1) US Market Conditions
2) Marketing structure and “lingo”
3) Integrated Marketing and Sales
4) Position your product/service for the US Market
5) Be ready for life at Internet speed
6) Become a “virtual” communicator
7) Network, network, network…
8) It Takes a Village
9) Before you Leave Home
10) A few Silicon Valley Secrets
For help with your US marketing, contact frances@addisonmarketing.com
With an increasing number of people joining Linkedin, it is becoming an important tool in managing and developing your online credibility. Most people understand the basics to setting up the profile, but beyond that they do not understand the potential of how they can use this online networking to:
- Increase traffic to their website
- Become an online expert within your niche
- Build trust with existing & potential customers
- Build rapport with your existing network
eBiz Presents - How Social Networks Generate Leads 2009 NewSocial Jack
Over 600,000 People will join a Facebook today - are they a potential customer for you?
This Complimentary Online Workshop will provide an educational overview on the lowest cost-highest method of lead generation on the internet today.
Do you know how Social Networks generate leads and why they are the number one referral source currently available on the Web?
Dean DeLisle from Forward Progress, recently featured in Fox News, will be teaching this online class LIVE based on what companies are doing today to generate business in this crazy economy.
You will learn how companies are generating more leads than ever at a lower cost. We will use examples how companies are generating leads using Facebook, Twitter and LinkedIN.
-Are you getting enough Referrals now?
-Do you need more leads?
-Does your Social Network generate business for you?
-Are you not sure where to begin?
-Are you happy with your current cost per lead?
In less than one hour we will show you how companies are generating more business from Social Networks and why they work.
Jackie Hutter, Chief IP Strategist of The Hutter Group LLC and Patent Matchmaker was asked by the Leadership Committee of the Georgia Association of Women Lawyers (GAWL) to share some of her self-taught skills in Web 2.0 legal marketing. Jackie made this presentation to GAWL on March 10, 2009.
With an increasing number of people joining Linkedin, it is becoming an important tool in managing and developing your online credibility. Most people understand the basics to setting up the profile, but beyond that they do not understand the potential of how they can use this online networking to:
- Increase traffic to their website
- Become an online expert within your niche
- Build trust with existing & potential customers
- Build rapport with your existing network
eBiz Presents - How Social Networks Generate Leads 2009 NewSocial Jack
Over 600,000 People will join a Facebook today - are they a potential customer for you?
This Complimentary Online Workshop will provide an educational overview on the lowest cost-highest method of lead generation on the internet today.
Do you know how Social Networks generate leads and why they are the number one referral source currently available on the Web?
Dean DeLisle from Forward Progress, recently featured in Fox News, will be teaching this online class LIVE based on what companies are doing today to generate business in this crazy economy.
You will learn how companies are generating more leads than ever at a lower cost. We will use examples how companies are generating leads using Facebook, Twitter and LinkedIN.
-Are you getting enough Referrals now?
-Do you need more leads?
-Does your Social Network generate business for you?
-Are you not sure where to begin?
-Are you happy with your current cost per lead?
In less than one hour we will show you how companies are generating more business from Social Networks and why they work.
Jackie Hutter, Chief IP Strategist of The Hutter Group LLC and Patent Matchmaker was asked by the Leadership Committee of the Georgia Association of Women Lawyers (GAWL) to share some of her self-taught skills in Web 2.0 legal marketing. Jackie made this presentation to GAWL on March 10, 2009.
Social networking 101: Facebook, Twitter, LinkedIn and more! Diane Windingland
This presentation gives an overview of Social Networking and Social Media focusing on the Big 5: Facebook, Twitter, LinkedIn, YouTube, and Wordpress (not too much on YouTube or Wordpress). Screen shots are used for examples. The end of the presentation is a heartwarming non-business example of how a facebook post led to 10 year old girl getting a kidney donation from a stranger.
It’s not enough that you drink water every day. You have to make sure it’s the adequate amount and it’s absolutely safe and clean. To be guaranteed about your everyday drinking water, it would be a good idea buy water filter here in Singapore or anywhere you might be in the world.
The latest statistics from WeChat place its monthly active users (MAU) at 700million, with audiences visiting the application upwards of 30 times per day.
While follower numbers for most brands continue to grow, the honeymoon appears to be over. Signs are starting to emerge that follower growth rates for brand accounts are slowing.
At the same time, the government has started to apply pressure to regulate H5 apps built onto WeChat. And Tencent itself is applying greater control over brand activities.
Brands will have to employ more effective content strategies on WeChat moving forward. In this presentation we share our tips to help brands continue to grow by attracting/retaining audiences on WeChat.
20 Ideas for your Website Homepage ContentBarry Feldman
Perplexed about what to put on your website home? Every company deals with this tough challenge. The 20 ideas in this presentation should give you a strong starting point.
Business Network East Midlands - Let's start a conversationguestc58d2a
Foundations of social media. Its about understanding how to connect on line with the contacts you have off line and give you an insight in to the tools, services and platforms available to help you do that. Knowing your original location is as important as the final destination. To fix a bearing you have to know where you are to start with.
Presntation to Business Network East Midlands - 9th Feb 2010
Getting started – having a go.
Networking via the web is more than adding friends and joining groups. It’s making connections with like-minded professionals for support, advice, news updates and networking for mutual benefit. Once created, your online presence (all the platforms tool and services you sign up to) needs managing, maintaining and monitoring.
By taking control of your online assets sending them to where they can promote you and aggregating them together for maximum value to you, a current, rich and dynamic presence for all your online networking endeavours is at your finger tips.
How Social Networks Generate Leads 2009 For Mortgage ProfessionalsSocial Jack
Over 600,000 People will join a Facebook today - are they a potential customer for you?
Goto www.MYeReputation.com or call 877-592-6224 and ask for Dean or Briann to get more info on how you can get started for only $99 and have a distribution team working for your mortgage company!
You have new mortgage products to offer, so how do you get them in front of more people? Social Networks! What a better way to connect to your trusted contacts and their friends.
It is becoming the common place for generating connections and NEW business.
This Complimentary Online Workshop will provide an educational overview on the lowest cost-highest method of lead generation on the internet today.
Do you know how Social Networks generate leads and why they are the number one referral source currently available on the Web?
Dean DeLisle from Forward Progress, recently featured in Fox News, will be teaching this online class LIVE based on what companies are doing today to generate business in this crazy economy.
You will learn how companies are generating more leads than ever at a lower cost. We will use examples how companies are generating leads using Facebook, Twitter and LinkedIN.
-Are you getting enough Referrals now?
-Do you need more leads?
-Does your Social Network generate business for you?
-Are you not sure where to begin?
-Are you happy with your current cost per lead?
In less than one hour we will show you how mortgage companies are generating more business from Social Networks and why they work.
Social Selling Training: Be Found by Buyers, Bring Value to Clients, Build Yo...Jim Claussen
10 Steps to Impact. To help you better grow into social, share what you know, amplify value and engage here is a presentation I did recently for at a sales and business partner seminar. This is an entry level presentation for someone just getting started.
Social networking 101: Facebook, Twitter, LinkedIn and more! Diane Windingland
This presentation gives an overview of Social Networking and Social Media focusing on the Big 5: Facebook, Twitter, LinkedIn, YouTube, and Wordpress (not too much on YouTube or Wordpress). Screen shots are used for examples. The end of the presentation is a heartwarming non-business example of how a facebook post led to 10 year old girl getting a kidney donation from a stranger.
It’s not enough that you drink water every day. You have to make sure it’s the adequate amount and it’s absolutely safe and clean. To be guaranteed about your everyday drinking water, it would be a good idea buy water filter here in Singapore or anywhere you might be in the world.
The latest statistics from WeChat place its monthly active users (MAU) at 700million, with audiences visiting the application upwards of 30 times per day.
While follower numbers for most brands continue to grow, the honeymoon appears to be over. Signs are starting to emerge that follower growth rates for brand accounts are slowing.
At the same time, the government has started to apply pressure to regulate H5 apps built onto WeChat. And Tencent itself is applying greater control over brand activities.
Brands will have to employ more effective content strategies on WeChat moving forward. In this presentation we share our tips to help brands continue to grow by attracting/retaining audiences on WeChat.
20 Ideas for your Website Homepage ContentBarry Feldman
Perplexed about what to put on your website home? Every company deals with this tough challenge. The 20 ideas in this presentation should give you a strong starting point.
Business Network East Midlands - Let's start a conversationguestc58d2a
Foundations of social media. Its about understanding how to connect on line with the contacts you have off line and give you an insight in to the tools, services and platforms available to help you do that. Knowing your original location is as important as the final destination. To fix a bearing you have to know where you are to start with.
Presntation to Business Network East Midlands - 9th Feb 2010
Getting started – having a go.
Networking via the web is more than adding friends and joining groups. It’s making connections with like-minded professionals for support, advice, news updates and networking for mutual benefit. Once created, your online presence (all the platforms tool and services you sign up to) needs managing, maintaining and monitoring.
By taking control of your online assets sending them to where they can promote you and aggregating them together for maximum value to you, a current, rich and dynamic presence for all your online networking endeavours is at your finger tips.
How Social Networks Generate Leads 2009 For Mortgage ProfessionalsSocial Jack
Over 600,000 People will join a Facebook today - are they a potential customer for you?
Goto www.MYeReputation.com or call 877-592-6224 and ask for Dean or Briann to get more info on how you can get started for only $99 and have a distribution team working for your mortgage company!
You have new mortgage products to offer, so how do you get them in front of more people? Social Networks! What a better way to connect to your trusted contacts and their friends.
It is becoming the common place for generating connections and NEW business.
This Complimentary Online Workshop will provide an educational overview on the lowest cost-highest method of lead generation on the internet today.
Do you know how Social Networks generate leads and why they are the number one referral source currently available on the Web?
Dean DeLisle from Forward Progress, recently featured in Fox News, will be teaching this online class LIVE based on what companies are doing today to generate business in this crazy economy.
You will learn how companies are generating more leads than ever at a lower cost. We will use examples how companies are generating leads using Facebook, Twitter and LinkedIN.
-Are you getting enough Referrals now?
-Do you need more leads?
-Does your Social Network generate business for you?
-Are you not sure where to begin?
-Are you happy with your current cost per lead?
In less than one hour we will show you how mortgage companies are generating more business from Social Networks and why they work.
Social Selling Training: Be Found by Buyers, Bring Value to Clients, Build Yo...Jim Claussen
10 Steps to Impact. To help you better grow into social, share what you know, amplify value and engage here is a presentation I did recently for at a sales and business partner seminar. This is an entry level presentation for someone just getting started.
Jay Berkowitz, CEO of Ten Golden Rules presents the Top 10 Strategies to Market Your Company and Build Personal Brands on the Internet at the Legal Marketing Association event on April 2, 2009.
Mint Social PowerPoint presentation from March 25th seminar on social media marketing and online branding for businesses.
Presentation from Matt O'Brien of Mint Social presenting at the Traverse City Chamber of Commerce.
Presentation to be delivered at the 'Meet the Buyer' Conference, Glasgow June 10th - http://www.sdpscotland.co.uk/events/events-list/meet-the-buyer.aspx
Similar to Top 10 Marketing Tips for Non US Companies Expanding to the US (20)
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
National Security Agency - NSA mobile device best practices
Top 10 Marketing Tips for Non US Companies Expanding to the US
1. Top 10 Marketing Tips for Non-US
Companies Expanding to the US
Frances Mann-Craik
CEO, Addison Marketing
frances@addisonmarketing.com
www.addisonmarketing.com
2. Marketing in the US – Top 10
1. Understand US market conditions
2. US marketing structure and “lingo”
3. Integrated Marketing and Sales
4. Position your product/service for the US Market
5. Be ready for life at Internet speed
6. Become a “virtual” communicator
7. Network, network, network…
8. It Takes a Village
9. Before you Leave Home
10. A few Valley secrets
3. 1. Understand US Market Conditions
The US is a big country – 3000 miles, 3 times zones
Many tech centers - New York, Boston, North
Carolina, San Diego, Austin Silicon Valley
Competition is fierce
Relationships help build your reputation and business
– Influencers, partners, resellers, customers
Engagements are changing – from push to pull
5. Marketing’s Charter
Marketing as a strategic function:
– Position your company for market leadership
– Focus on awareness building -- for fund
raising, alliances and partnerships, sales to
early adopters
Marketing for sales development:
- Generate leads
- Drive interactions down
the funnel to the ultimate sale
7. Product Marketing
In the early days, the entire company does
product marketing!
Define market requirements
Evaluate competition
Liaison with development and manufacturing
Determine pricing
Launch and evangelize
Life cycle management
8. Channels and Alliances
Broaden sales reach – geography, vertical
Product distribution and/or support
Partners to create “whole product”
Partners to provide credibility
9. Marketing Communications
Outbound and inbound -- spread the word, be
easily “found,” build awareness, generate leads:
– Website
– SEO/SEM
– Content development
– Public Relations
– Social engagements
– Advertising
– Events
11. 3. Integrated Marketing and Sales
Sales Force Automation
Marketing Automation
Continuously reach out and touch customers as
they move through the funnel
On-going visibility into customer
nurturing
Sales steps in after the customer is
warm and knowledgeable
12. 4. Position Your Product/Service
for the US Market
Define how your product is different from the
competition (better, cheaper, faster) and why
customers NEED your product
Identify the key customers you should go “above
and beyond”
Leverage references from the
first customer to adjacent
“bowling pins” to help you
move across the chasm
13. The Landscape of the Technology
Adoption Life Cycle – Crossing the Chasm – Silicon
Valley Tech Marketing “Bible”
Main Street
The
Tornado
Early
End of Life
Chasm
Market The
Bowling
The
Alley
Excerpted from Inside the Tornado by Geoffrey Moore. HarperBusiness, 1995. Reproduced with permission from The Chasm Group.
14. 5. Life at Internet Speed
“I don’t mean to be rude, but I’m in a hurry”
Meetings are set 2-3 days ahead, not weeks
“Nice to meet you, now give me the details”
Decisions are often made in real time, at a meeting,
summarized by a one-page email of understanding
(then the lawyers work the details)
Projects are delegated to specialists
Good employees are hard to find – hire fast
15. 6. Become a Virtual Communicator
There are no longer secretaries or admins
Technology people use email, voicemail and texting
-- and write and answer themselves
Many editors and journalists prefer email “pitches”
Focus hard on the email subject line – it’s your one
chance to open the door
Answer your emails in a timely way – opportunities
come and go quickly
16. 7. Network
Who you know will get you into who you
need to know – it’s all about networks
Online networking – social media expands your reach
and the speed of networking
Seminars and conferences increase your knowledge
and make valuable connections
Follow up – start a business relationship, perhaps a
friendship
17. Networking
Churchill Club: www.churchillclub.com
Silicon Valley Association of Software Entrepreneurs and
Silicon Valley Forum: www.svforum.org
World Internet Center: www.worldinternetcenter.com
AlwaysOn – Networking for the Global Silicon Valley:
aonetwork.com
Chinese Information and Networking Association: CINA.org
18. 8. It Takes a Village
Customers
Employees
Fellow Entrepreneurs Facilities
Equity Capital Web Hosting
Distribution Partners
Web Design Firm
People
Accountants with Advisors
Passion
Editors Recruiters
Blogger
s Public Relations
Marketing Services Analysts
Lawyers HR, ISHardware Resellers
Value Partners
Bankers
19. 9. Before You Leave Home
Make sure your website is rich and relevant for the US
market
– Positioning, messages, communications platform
– Provide Keyword-rich relevant content
– Have a native review the website content for correct
American English
– Fix your META tags – title, description, URL, keywords
Watch/engage the social media channels around your
technology – Twitter, LinkedIn, Google+, Facebook
Follow key influencers for your space on Social
Media… join the conversation
20. 10. First Serious Steps in the US
Engage a Valley law firm
Immigration (before you leave home!)
Incorporation – different laws in different states
Intellectual Property – trademarks, copyrights, patents
Contracts – employee, partnerships, licensee agreements…
Contacts – VCs, Angels, Consultants…
An impressive law firm gives you “instant credibility”
US Address – Regus or other office rental
US Launch – with a local marketing agency
21. Some Silicon Valley Secrets
For PR attention – position your news into “hot”
topics – for example, this month:
B2C – Facebook, Google, Apple, Mobile, Apps,
Tablets
B2B – Big Data, Cloud, SaaS
No laws to protect employment -- California is
“At will.” No company interest in skills retention,
retraining,etc. it’s all on the individual
Youth is “good”; Maturity is “good”
22. Some Silicon Valley Secrets
“Pay-It-Forward” culture – Silicon Valley people
are willing to help, network and connect
strangers
Failure…Success…Success…Failure…Success
- A seasoned Silicon Valley entrepreneur has
failed and--more often--succeeded, past failures
are a stepping stone to future success
Passion, tenacity, intelligence, and a willingness
to work hard are essential and revered –
regardless of race, sex, religion, ethnicity…
23. Reference Materials
Cross the Chasm, Geoffrry Moore
The Art of the Start, Guy Kawasaki
Business Model Generation, Alexander Osterwalder
The Lean Startup, Eric Ries
The Startups Owners Manual – By Steve Blank and
Bob Dorf
Free Class: How to Build a Startup (EP245) The
Lean LaunchPad
http://www.udacity.com/overview/Course/ep245/Cour
seRev/1