Uploaded bygirishahuja
370 views
The Fools Guide To Scoping Comms Planning In India
The document discusses the landscape of the Indian marketplace and how it is evolving. It analyzes key factors like retail structure, industry structure, information structure, and consumer value structure. It states that currently the Indian market landscape exists in a disintegrated state with regards to some factors and an integrated state with regards to others. However, it notes that there is a swap taking place that will result in the market having multiple realities and a more diverse and complex future landscape with differentiated and evolved markets. It emphasizes that marketers will need superior strategies, planning, and measurement capabilities to succeed in this evolving environment.
