This document provides an overview of a proposed frozen yogurt business called Fun with Yumms located in Peshawar, Pakistan. It outlines the group members, concept, vision, industry analysis, competitors, elements for success including target markets, partnerships agreement, organizational structure, SWOT analysis, marketing plan, segmentation, financial projections including accounts, expenses, profit and loss statements, balance sheets, sales forecast, and feasibility analysis. The business aims to provide a healthy frozen dessert alternative to ice cream and become a leading frozen yogurt company through superior products, customer experience, and different marketing strategies.

2. GROUP MEMBERS

3. Shop A1, Zerk Plaza, Opposite to
City Tower, University Road,
Peshawar
Fun with Yumms

4. CONCEPT OVERVIEW
Awareness in Peshawar led us to introduce a low-fat and low-
sugar dessert.
Healthy dessert ,a near substitute to ice-cream.
Commitment towards quality and taste.
Target audience
- young adults and health conscious individuals
Frozen yogurt is much like ice cream served in a wide variety of
flavors and styles.

5. VISION MISSION
To become world’s premier
frozen yogurt company,
offering healthier, superior
product.
To provide a pleasant, healthful
frozen yogurt experience in an
environment where our
customers can meet, mingle and
relax.

6. INDUSTRY ANALYSIS
Volume (size)
Outlook (difference)
Trend (innovation)

7. COMPETITOR ANALYSIS

8. ELEMENTS OF SUCCESS
Target market
- Heavy Users
- Young ones
- Families
Competitive advantage
- New flavors and Toppings
- Marketing Strategies are
different from market.

9. PARTNERS AGREEMENT
Invest equally and equal
share of profits.
Each partner authority
and duties.
First year partners will
not share their profits.

10. HIERARCHY LEVELS
CEO
(Fatima Ahmad)
Finance
Manager
(Shahi Raz)
Cashier
Marketing Manager
(Jamal Niazi)
HR Manager
(M.Arshad)
Complaint Cell and
Employees

13. SWOT ANALYSIS
Strength
LOW STAFF REQUIREMENT
HEALTHY PRODUCT
DEMAND FOR LOW FAT
Weaknesses
Perishable
nature
Availability
of
substitutes

14. SWOT ANALYSIS CONTINUE…
Opportunities Threats
• Competitor
• Easy Imitability
• Diversification
• Scope for
expansion

15. MARKETING PLAN 4Ps
Product Flavors
Toppings

16. MARKETING PLAN CONTINUE…
Price Placement

17. MARKETING PLAN CONTINUE..
Promotion
Cellular promotion
Social networking
- www.facebook.com/pages/youguyyums
You can visit our page at
- www.yoguyums.com.pk

18. SEGMENTING
Geographic Segmentation:
- Peshawar Region
Demographic Segmentation:
- Age Wise
Children(below 12)
Adults
families

19. Accounts Amount in PKR
Capital 6,000,000
A/c for Machinery 3,000,000
Operating Expenses 1,032,000
Marketing 30,000
Reserve capital 1,458,000
Total 6,000,000
Capital = Rs 6,000,000
Rs 15,00,000 Capital Investement by each partner..
COMPANY ACCOUNTS

20. Expenses Amount
Sallaries 50,000
Flavors 20,000
Yugurt 150,000
Toppings 10,000
Purchase of a Freezer 80,000
Purchase of LED 120,000
Purchase of Weight machine 12,000
Firm Registration fee 40,000
Purchase of Utensils 50,000
Purchase of Generator 250,000
Purchase of Stereo system 10,000
Purchase of lights 2,000
Decoration 200,000
Others 20,000
Reserved Amount (Remaining Amount) 5,000
Others 13000
Total 1032,000

21. PROJECTED PROFIT & LOSS STATEMENT
Currency in Rs Year 1 Year 2 year 3
Revenues 9,500,000 10,100,000 10,205,400
TOTAL REVENUES 9,500,000 10,100,000 10,205,400
Cost Of Goods Sold 4,700,000 6,700,000 8,700,000
GROSS PROFIT 4,800,000 3,400,000 5,405,400
Selling General & Admin Expenses 40,000 20,000 40,000
OTHER OPERATING EXPENSES, TOTAL 40,000 20,000 40,000
OPERATING INCOME 4,760,000 3,380,000 5,365,400
Income Tax Expense 1090700 990390 1340700
NET INCOME 3,669,300 2,389,610 4,024,700

22. Projected Balance Sheet Year 1 Year 2 Year 3
Current Assets:
Cash 3,000,000 4,000,000 4,000,000
Accounts Receivable - - -
Prepaid Expenses - - -
Total Current Assets 3,000,000 4,000,000 4,000,000
Fixed Assets:
Furniture and Fixtures 300,000 270,000 247,500
Accumulated Depreciation 30,000 25,000 23,000
Equipment 3,000,000 3,000,000 3,000,000
Total
Fixed
Assets 3,000,000 3,000,000 3,000,000
Total Assets 6,000,000 68,000,000 75,000,000
Liabilities and Capital
Current Liabilities:
Total Liabilities
Capital:
Owner's Equity 6,000,000 68,000,000 75,000,000
Investment - - -
Total Capital 6,000,000 68,000,000 75,000,000
NET WORTH - 136,000,000 150,000,000

23. SALES FORECAST
0
500
1000
1500
2000
2500
3000

24. FEASIBILITY
This Idea is 100% feasible . I Believe that this
Business will give a handsome profit.
Moreover the Frozen yogurt concept will give it
an Innovative look.
Thank You!!