Chris McCabe deliverd a presentation on different use cases of having technology increase engagements at events

1. The UpD8r Consumer
Engagement PlatformThe award-winning consumer engagement, social amplification and experiential measurement platform for
brands, events, and marketing activations.

2. How to boost engagement and
implement gamification at your
next event
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Introduction to Gamification
Two types of gamification
Game Dynamics
Case Studies5
Q&A6
Introduction to UpD8r

3. WE believe that great
customer relationships
begin with Great real-
world experiences

4. Our Customers
Some of the brands that have used UpD8r technology to enhance their customer experiences

5. What Does Upd8r Do?
The award-winning consumer engagement platform Upd8r uses innovative RFID technology to
create, share and track engagement in your real-world experiences.
UpD8r gives you the ability to create personalised digital experiences, increase measurable
social amplification and provide innovative gaming mechanics for your attendees.

6. RFID
FormatRFID’s can come in many shapes and sizes, choose
one that best suits your target market and event.
Badges
Common among b2b
events and conferences
Silicon
Wristband
Wristband is easily
branded, and can be
used long after the
event as memorabilia
Festival
Wristband
More affordable option,
common amongst festivals
as they’re fit tight around
the wrist – don’t fall off,

7. Like
StationsThe Interactive touch-points that people engage with
come in various shapes and sizes.
One Like-Station can have multiple functionalities.
Example: Personally greet, share on social, add
score and email user.
Fixed Kiosk
Mobile Tablet
Fixed Tablet

8. Social Check-ins
Gamification,
scores and
leaderboards
Access
Control and
Redemption
Lead capture and
conversion tracking
Social reach, insights
and analytics
Personalisation &
Bespoke Experiences
Email Personalised
information and
content
Share social
links and stories
Capture and share
photos and videos
What
does
UpD8r
do?

9. What is gamification?

10. Types of gAMIFICATION
entities
Live Games
Gamification as a
mechanicThe application of typical elements
of game playing (e.g. point scoring,
competition with others, rules of
play) to other areas of activity.
Creating an actual physical game
in which attendees can
participate.

11. Gamification Types – Live
Games
… … …

12. Gamification – As a mechanic to drive engagement
and participation
… … …

13. Why should we use it?

14. …

15. -Engagement
-Adoption
-Participation

16. 1
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Achievement Dynamic
The appointment Dynamic
Pride Dynamic
Progression Dynamic
Game Dynamics

17. Achievement
Dynamic
Definition: A virtual or physical representation of having accomplished
something.
Example:

18. Pride Dynamic
Definition: the feeling of ownership and joy of accomplishing
something.
Example:.

19. Progression Dynamic
Definition: a dynamic in which success is granularly displayed
and measured through the process of completing itemized tasks.
Example:

20. The appointment
Dynamic
Definition: A dynamic in which to succeed, one must be at a
predefined place at a predefined time to take some action.
Example:

21. Case
Study
A recruitment experience for
British Army Officer careers, to
drive awareness of career
opportunities to University
students and graduates
Inside the experience,
participants earn points for
playing games, trying
experiences, and watching
interactive videos.
They can also check in on
social media and see their
name on the large digital
leaderboard. All experiences
are linked and tracked using
UpD8r. The solution includes:
• Data Capture
• Branded Photos
• Social sharing
• Gamification
• Gift Redemption
2,800 RFID Registrations
activated over three weeks to
date
1
8 potential point scoring
activations, 2 social sharing
opportunities
2
Personalisation via API for digital
bleep test and leaderboards3
Gift redemption based on points
earned throughout experience4
British Army Officer
Recruitment
A Touring experience to drive interest and
awareness in Army Officer careers at UK
universities.

22. Case
Study
Pop up activation to promote the launch of the New Balance
Football Boots. Each user was given an RFID which enabled
them to try on the new boots, participate in the game, capture
scores, project them on personalised leaderboards and share
their activity to social platforms.
Consumer Interactions included:
Branded Photos
Gamification
Personalised leader boards
Social sharing of their activity
546 registered users in which
their information is instantly
downloadable in CSV format via
the platform
1
1528 personalised posts made.2
3 716 emails delivered
Formula e
2014/15
season
Emotion
Club
New Balance
Make
Chances/Take
ChancesPop up activation driven by RFID to engage
consumers at the launch of the New Balance
Football boots
1186 Games Played4

23. Case
Study
Fantasy High Street – Crystal Palace Overground Festival
Guests had the opportunity to navigate their way around the festival
interacting with a variety of digital stations that shared clues,
unlocked interactive experiences, sent them information via text
message, linked them to social media and shared their experience
online, as well as, offered special discounts in independent local
shops.
Capture festival goers basic information that is
downloadable in CSV format via the platform1
13 Retailers took part. The project increased
footfall into their stores.2
The platform enabled Fantasy High Street to send
personalised SMS’ to each individual user, guiding
them to their next clue.
3
Each interaction was recorded, managed and tracked
on our cloud-based platform providing unique insights
and enabling the research to be conducted.
4
Crystal Palace
Overground
Festival 2015
The interactive shopping experience was designed for an
exciting research project supported by Creativeworks
London.

24. Case
Study Grolsch Swingtop
Challenge 2014The interactive bar experience designed to challenge bar
attendees and stir the competitive spirit.