This document provides examples of the author's work experience and qualifications for various design roles. It summarizes experience in both agency and corporate settings across print, digital, product, and multimedia design. Contact information is provided at the bottom for further discussion of prohibited work.

1. 1gs ID / UX / UI / IXD / GRDS
about
With design experience in a breadth of
industries and an ever-expanding portfolio of
print, digital, product, and multimedia design, I
can be a valuable asset to your design team as
a Product Designer, User Experience Designer,
User Interface Designer, Graphic Designer,
Project Manager, CAD Specialist, Creative
Director, or Professional Nerd. My résumé
reflects experience in agency work as well as
corporate work. Much of my work I am legally
prohibited from presenting publicly, but I would
love an opportunity to discuss some of that
experience in a conceptual overview format. I’m
looking forward to speaking with you to discuss
how I can be your company’s newest addition!
Here’s how to reach me:
linkedin.com/in/grsims20
GregoryMSims@gmail.com
678.656.8104

2. 2 MATE
mate
The Challenge
Computer Supported Cooperative Works (CSCW)
asked us: How can we use existing mobile and
location technologies to enhance the experience
of attending our 2010 conference in Savannah,
GA through the forum of an iPhone game?
Now, how can we make this experience fun and
competitive?
So we defined some goals…
We want to encourage our players to:
-Learn through gameplay
-Explore the city
-Network through experimentation
-Motivate conference participation and face-to-
face interaction
Collaborators:
Joanie Jochamowitz
Ian Oberholtzer
Nam Nguyen
Greg Sims
Mike Deluise
Ian Ng
“Spreading a positive contagion through
physical transmission...”
www.gregorysimsdesign.com/mate

3. 3 MATE
After conducting some research into existing
game mechanics, social media interactions,
and geographical software, we developed an
experience prototype, which can be seen at
www.gregorysimsdesign.com/mate.
Mate became a social location-based game
wherein players upload content to a communal
map while they explore the city. This content
is then “encountered” by other players as
they physically move into new spaces. These
photos, videos, and comments are scored
based on whether they are “loved” or “hated.”
A player’s overall score in the game is based
on their content’s success through subsequent
“generations” of viewers. All player scores
are reflected on an event-centric leaderboard.
The possibilities for using this leaderboard are
event-specific and limitless.
This prototype served as a presentation demo
for CSCW, and after a round of feedback and
redesigns, we created an interactive prototype
and imposed in the public at Geekend 2009.

4. 4 MATE
After learning from live testing, we created the
final prototype to be presented to CSCW and the
development team at Yahoo! and Arizona State
University. The deliverables package included
the clickable prototype, a full, comprehensive
style document Here are a few final screens:

5. 5 IHG: The Sundowner Tour
ihg: the sundowner tour
The Challenge
Intercontinental Hotels Group (IHG) asked
us, “how can we utilize existing social media
platforms to increase our brand awareness, for
our extended-stay hotels, Staybridge Suites
Candlewood Suites?”
A team of 6 collaborated to strategically
research and plan social media strategies, with
the primary aim of creating brand awareness
for the Staybridge and Candlewood Extended
Stay hotel brands of the Intercontinental
Hotels Group. Starting with in-depth research
into IHG’s People, we tried to understand the
existing outreach of the brand. After the initial
research we brainstormed on how to increase
brand awareness using a limited budget.
This resulted in a series of initial campaigns
which were represented through experience
prototypes. After receiving feedback from the
client we immersed ourselves into looking at
the feasibility of these concepts with a holistic
approach so that they would be executed over a
period of time.
“A strategy for rapidly and radically increasing
brand awareness...”
www.gregorysimsdesign.com/the-sundowner-tour

6. 6
The Research Process
People research for Staybridge Suites and
Candlewood Suites was almost exclusively
conducted through first person accounts. We
received information and profiles from IHG that
we used as a starting point for our research.
Because we were unable to travel to franchises
outside of the Savannah area, TripAdvisor was
referenced to gain insight into past guests at
various Staybridge and Candlewood locations. A
key interest in our research was to differentiate
between the Staybridge and Candlewood
customers based on information obtained from
IHG. Here is some information about the “target
customer” for Staybridge and Candlewood
Suites according to this data.
IHG: The Sundowner Tour
Target Guest
“The Neighbor You Like”
• Upscale travelers, 5+ nights
• Predominantly male
• Age 35-49
• Enjoy family time
• Relish in career
• Striving for balance
• Celebrate success
• Self-Assured
• Social
Target Guest
“The Self-Sufficient Traveler”
• Value-seeking travelers, 7+
nights
• Predominantly male
• Age 35-54
• Relaxed, casual lifestyle
• Sociable, not overly outgoing
• Value conscious
• Independent
• Do-it-yourselfers

7. 7 IHG: The Sundowner Tour
The Research Process
After looking at this information, we began to
develop our strategy for learning more about the
Staybridge and Candlewood guests. We started
by building questionnaires with the intention
of distributing them online and physically
handing them to current guests. However, we
felt that the questionnaires were limiting and
impersonal, lacking the human element—
specific stories and real people—not statistics.
Knowing that people generally enjoy talking
about themselves, we conducted loose
interviews that attempted to maintain a natural
conversation in order to discover how people
live in Staybridge and Candlewood during their
stays. Some people were more talkative than
others, but overall,this approach was very
successful.
The guest experience at the downtown
Savannah Staybridge is very different from any
other Staybridge franchise due to its prime,
downtown location which attracts mostly
tourists. The travelers who come through are
mainly transient instead of extended stay. Since
this is an anomaly, our focus shifted to the
Staybridge and Candlewood properties near
the Savannah Airport. After a few visits, we had
gathered enough data to draw conclusions.
Key Findings
Our interviews led to some insights about the Candlewood and Staybridge guests. Our
personas show that there wasn’t a vast perceived difference between the lifestyles and
personalities of the Candlewood and Staybridge guests. Also, the majority of the guests
were not active social media users. They seemed to prefer e-mail, phone, and face-to-
face conversations, and they rejected the “impersonal” nature of social media tools such
as Facebook, Twitter, and others. Many of the guests were traveling for business and had
their stay booked by their company. Therefore, the individual guest didn’t have much say
in choosing Staybridge over Candlewood and vice versa. However, they were happy in their
respective hotels, so it is clear that once a guest stays at a Staybridge or Candlewood, they
are apt to come back at least a second time.
Research Process Flow
Staybridge
Gather information
Candlewood Distribute Surveys
Build Questionnaires
Personal Interviews
Current Guests
Previous Guests
Create Personas
Demographics
Psychographics
A Day in the Life
Customer Lifecycle
Facebook Pages
Current Guests
IHG Data
TripAdvisor

8. 8 IHG: The Sundowner Tour
The Sundowner Tour
After initial concepts refining, we found that
the methods we designed to broadcast the
brands was not sufficiently viral, so we began
to look for inspiration from other sources. We
found it in the form of Brammo Motorcycle’s
ShockingBarack.com campaign. By
broadcasting a story on a personal level through
all the various online channels, Brammo
managed to garner the attention of 17 million
online users in one week.
The final campaign concept we achieved is
to broadcast a similar story of two brand
representatives traveling in search of what’s
comfortable, all the while bringing the
Sundowner to events nationwide—creating an
engaging experience for prospective guests.
We’re calling it the Sundowner Tour.
The inspiration behind our marketing
plan came in the form of the
campaign that Brammo Motorcycles
employed with shockingbarack.
com. Using current event and
political topics as a jumping-off point,
Brammo captured the attention of
the nation, journeying across the
country on their electric motorcycles
at the cost of about four dollars
per rider. This was intended as a
response to auto industry CEOs
arriving in Washington in private jets
to request bailouts. Brammo used
various social networks to broadcast
their mission and solicit couches and
plugs to add distance to their trip.
They managed to garner the attention
of 17,000,000 social media users
in less than a week and were able
to complete the journey across the
country, thanks to their involvement in
social media.
Our marketing plan rides the
coattails of this idea. We want to use
social media networks to cover the
exploits of Mr. and Mrs. Staybridge
and garner attention from the nation.
People will follow them on each
of their social networks and each
network will be linked in some way to
the others so users may explore them
freely.
Inspiration: The Brammo Journey

9. 9 IHG: The Sundowner Tour
Mr. and Mrs. Staybridge will act as the
“voice” of Staybridge throughout this
journey.
In order to be selected for this position,
the managers of Staybridge Suites will
nominate an employee that embodies
all the brand principles. They would be
the employees that all the guests rave
about; they’d be outgoing, amiable
and the type of person that really
makes the guests feel at home. The
chosen employees would then have a
competition between the franchises
that results in just one male and one
female winner. These winners will
then become Mr. and Mrs. Staybridge
and would start preparing for their big
adventure.
Who are Mr. Mrs. Staybridge?

10. 10
The Staybridge Truck
Mr. and Mrs. Stybridge will travel
the roads in a customized truck with
a glass trailer. The glass trailer will
feature newly remodeled suites of
Staybridge, as designed by SCAD’s
interior design department. The
inside will be completely visible and
will be equipped with Staybridge’s
new, modern furniture. This unique
truck will be eye-catching and will
stand out to onlookers while on the
highways and at the events. People
will be allowed to go inside the
truck to explore the features of the
new Staybridge suite when Mr. and
Mrs. Staybridge host Sundowners at
each of their destinations.
The truck trailer is 24 feet long by
7 feet, 8 inches wide. In order to
highlight the suite component of
the Staybridge guest rooms, 20
feet of the trailer will be devoted to
the social component of the suite,
including the lounge, dining, and
kitchen areas. This allows people
to use the furniture and socialize in
the main portion of the truck. As
this only leaves 4 feet for the guest
suite, a backlit image of the guest
room will be featured against the
back wall of the trailer, giving the
illusion of a full suite. In order
to make this limited space more
realistic, a side chair, floor lamp,
and draperies are also placed in the
sleeping portion of the space.
IHG: The Sundowner Tour

11. 11 IHG: The Sundowner Tour
Conclusion
The Value Proposition for IHG
The Staybridge and Candlewood brands, needing an
inexpensive but effective means of broadcasting their brand
values and qualities, could benefit from a little crowd-
sourced marketing. This campaign effectively employs such
a scheme with an extremely small overhead cost compared
to traditional (and even some non-traditional) advertising
methods. The payout for such a strategy is limited to the
cost to rent and run the truck, salaries for those involved
for a few months, and the cost of event tickets. This
campaign is well within the proposed budget of $75,000 but
has a return potential of well over that amount. The story
of Mr. and Mrs. Staybridge is intriguing enough to capture
national attention, and the game and prize quality of the
campaign is sure to garner participation--everyone loves
freebies. We feel as though such a campaign fits for IHG
and the Staybridge and Candlewood brands. The brand
pillars are well-represented and will be featured every step
of the way.

12. 12 3M: Collaborative Learning
3m: Collaborative Learning
The Challenge
In 2011, the talented engineers at 3M showed
us a new type of touch display technology that
can simultaneously recognize up to 60 unique
touch points at once. So they asked us: “How
can we show it off?”
The 3M brainiacs challenged us to generate
highly-gestural multi-touch concepts to enforce
the fidelity of their new touch technology. We did
this by applying highly-metaphorical UI gestures
to various social contexts for its use. After
ideation around contexts such as mass transit,
retail, restaurant bar, and more, we finally
arrived at utilizing the technology to enhance
the experience of collaborative learning in the
classroom of tomorrow.
www.gregorysimsdesign.com/3m-collaborative-learning
Collaborators:
Priya Tirtha
Vince Losanes
Oscar Acosta Vargas
Joe Cho
Greg Sims

13. 13 3M: Collaborative Learning
The Process
To prepare for generating designs, we
researched existing multi-touch interfaces
and gestures and we generated a proprietary
library of gestures for use with such a high-
fidelity prototype. Additionally, we created a
comprehensive list of form factors and possible
usage scenarios for the new technology.
After settling on the education setting and large
form factors, we concluded that multi-touch
equals multi-user, so we generated the concept
“collaborative learning.” Large-format multi-
touch surfaces and boards lend themselves to
being used by multiple students and instructors
simultaneously, eliminating the two-users, one-
device method of collaborative projects. Gone
are the days of one mouse-and-keyboard user
and a team of onlookers. Now we can have every
team member contributing simultaneously
towards a common goal.
For more detailed information,
visit www.gregorysimsdesign.com/3m-
collaborative-learning

14. 14 EventScape
EventScape
A work in progress
EventScape is a tool for finding and attending
local events. Unlike most other event listing
resources, EventScape will contain information
about small, local events such as school theatre
productions, bands in nightclubs, gallery
openings, and much more usually found only in
local classifieds.
This is an independent project-in-progress
and is subject to copyright protections. More
information will be available for this project very
soon.

15. 15 3D Projects
3d projects
Here you’ll find a few examples of
miscellaneous 3D models and renderings. If
you would like to see process work or hear
more about a specific project, please feel free to
contact me.
Standard Issue Headphones, 2009
Modeled in Rhino, Rendered in Keyshot
Motorcycle, 2010
Modeled in Rhino, Rendered in Keyshot

16. 16 3D Projects
Guitar, 2009
Modeled in Alias, Rendered in Hypershot
Wastebins, 2012
Modeled in Rhino, Rendered in Keyshot
Cufflink Case, 2008
Modeled in Rhino, Rendered in Hypershot

17. 17 Graphic Design Work
GRAPHIC WORK
Here you’ll find a few examples of
miscellaneous graphic design work. If you would
like to see process work or hear more about a
specific project, please feel free to contact me.
Papa Bear Band Medallion, 2010 Backyard Jam II Event Poster, 2013

18. 18 Graphic Design Work
Birthday Jam Event Poster, 2014 Backyard Jam III Event Poster, 2014
Live
Music
L
IVE
M
U S I
C
P.M.
990 simpson mill rd. locust grove, ga
DONATIONS WILL BE ACCEPTED TO BENEFIT CAMP BRAVEHEART
3:00
SPECIAL APPEARANCE BY JEFF ROBINSON
OF THE BARRY RICHMAN BAND
SHOW CLOSES WITH AN OPEN JAM
BRING YOUR INSTRUMENTS!

19. 19 Graphic Design Work
Outlaws Baseball Team Logo, 2015
O.A.S.I.S. Music School CD Jacket, 2015OUTSIDE
1. Muddy Waters by Phil Rosenthal 3:21; Cottonwood
2. Edelweiss by Rogers and Hammerstein 3:13; Harpers Bizarre
3. Sandy Boys ; Traditional 2:01 ; Blue Ridge Mt. Sounds
4. I Washed My Hands in Muddy Water by Joe T. Babcock 5:02 ; Oasis Jam
5. Lee’s Waltz by Doug Felt 3:18; Blue Ridge Mt. Sounds
6. Fire on the Mountain by George McCorkle 3:03; Oasis Jam
7. Last Night I Had the Strangest Dream by Ed McCurdy 2:43; Harpers Bizarre
8. John Stenson’s #2; Traditional 2:02; Blue Ridge Mt. Sounds
9. If I Give My Heart by John Harold Pennell 3:24; Cottonwood
10. Rosin the Bow; Traditional 2:47; Blue Ridge Mt. Sounds
11. Until Then by Stuart Hamblen 3:21; Oasis Jam
12. I’ll Fly Away by Albert E. Brumley 2:03; Blue Ridge Mt. Sounds
13. In Moments Like These, author unknown 3:00; Harpers Bizarre
14. Life’s Highway by Richard Leigh and Roger Murrah 4:21; Cottonwood
15. My Grandfather’s Clock by Henry Clay Work 3:50; Harpers Bizarre
16. Wagon Wheel by Bob Dylan and Jay Secor 4:27; Oasis Jam
17. River by Bill Stains 3:14; Blue Ridge Mt. Sounds
18. You Ain’t Goin’ Nowhere by Bob Dylan 3:19; Cottonwood
19. Mississippi Sawyer; Traditional 1:18; Blue Ridge Mt. Sounds
20. Remember When by Alan Jackson 4:35; Cottonwood
21. Fly Around My Pretty Little Miss; Traditional 1:48; Blue Ridge Mt. Sounds
22. Jenny Lind Polka ; Traditional Irish 2:20; Harpers Bizarre
23. There Is A Time by Rodney Dillard and Mitch Jayne 3:49; Oasis Jam
24. Today by Randy Sparks 3:44; Harpers Bizarre
Project Inspiration: Don Cordier, Coordination: Jennifer Cordier
Produced and Recorded by Laurie Cannon of Wing/N A Prayer Productions
Session Musician: Laurie Cannon playing Bass, Concertina and Pennywhistle
CD Cover design by Gregory Sims of Gregory Sims Design

20. 20 Graphic Design Work
SCAD New Show Event Poster, 2011 Markit GDP Visualizer Design Challenge, 2013
Phillips Brothers Business
Logo, 2013
Fill in the Blank Band Logo, 2013

21. 21 Graphic Design Work
Top Choice Masonry Business Logo, 2012
Savannah Draft Supply Business Logo, 2013

22. GS ID / UX / UI / IXD / GRDS
CONTACT
Here’s how to reach me:
linkedin.com/in/grsims20
GregoryMSims@gmail.com
678.656.8104
THANK
you
FOR YOUR CONSIDERATION