The document discusses the benefits of Instagram's new IGTV platform for businesses, including that it allows for deeper storytelling than other platforms through longer video formats. IGTV provides a new platform with limited competing content currently, and is mobile-first. It also provides opportunities to market through influencers and beat competitors by being an early adopter. Instagram is promoting IGTV within the main feed to drive traffic.

1. Unit #7: Bonus Extras | IGTV vs YouTube vs Stories |
IGTV Benefits | IGTV Ideas for Everybody

5. The Benefits of Instagram’s
Latest IGTV for Your Business
No Ads

6. The Benefits of Instagram’s
Latest IGTV for Your Business
No Ads
Deeper Storytelling

7. The Benefits of Instagram’s
Latest IGTV for Your Business
No Ads
Deeper Storytelling
Mobile First

8. The Benefits of Instagram’s
Latest IGTV for Your Business
No Ads
Deeper Storytelling
Mobile First
New Platform with Limited Content

9. The Benefits of Instagram’s
Latest IGTV for Your Business
No Ads
Deeper Storytelling
Mobile First
New Platform with Limited Content
A New Way to Market with Influencer

10. The Benefits of Instagram’s
Latest IGTV for Your Business
No Ads
Deeper Storytelling
Mobile First
New Platform with Limited Content
A New Way to Market with Influencer
Beat the Competition

11. The Benefits of Instagram’s
Latest IGTV for Your Business
No Ads
Deeper Storytelling
Mobile First
New Platform with Limited Content
A New Way to Market with Influencer
Beat the Competition
Instagram is Pushing IGTV in the Feed

12. The Benefits of Instagram’s
Latest IGTV for Your Business
No Ads
Deeper Storytelling
Mobile First
New Platform with Limited Content
A New Way to Market with Influencer
Beat the Competition
Instagram is Pushing IGTV in the Feed
Optimize Click-Through Rates

13. The Benefits of Instagram’s
Latest IGTV for Your Business
No Ads
Deeper Storytelling
Mobile First
New Platform with Limited Content
A New Way to Market with Influencer
Beat the Competition
Instagram is Pushing IGTV in the Feed
Optimize Click-Through Rates
Connect with Millenials & Genz

14. Try Out
Total Profile Examination
Aesthetics, Branding, and Tone Analysis
Content Creation Analysis + Content Ideas
Captions Analysis
Hashtags Analysis
Account Engagement Analysis