EPANDING THE CONTENT OF AN OUTLINE using notes.pptx
Introduction to business studies
1.
2.
3.
4. Marketing analysis
Segments
Size
Marketing strategy
Objectives
Niche v Mass marketing
Portfolio analysis
Marketing research
Primary sector
Secondary sector
Marketing mix
The seven (7) Ps
Elasticity of demand
5.
6.
7.
8.
9.
10. Market structure
Monopoly
Oligopoly
Perfect competition
Imperfect competition
The macro-economy
Business cycle
Government objectives
Government policies
11. From the six components ( marking, objectives & strategy, human resource,
production management, accounting and finance, external influences) discussed
above you are required to at least discuss any two components of your choices on
how positive or negative you think it affects the success/profitability of the
business.