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Marketing analysis
 Segments
 Size
Marketing strategy
 Objectives
 Niche v Mass marketing
 Portfolio analysis
Marketing research
 Primary sector
 Secondary sector
Marketing mix
 The seven (7) Ps
 Elasticity of demand
Market structure
 Monopoly
 Oligopoly
 Perfect competition
 Imperfect competition
The macro-economy
 Business cycle
 Government objectives
 Government policies
From the six components ( marking, objectives & strategy, human resource,
production management, accounting and finance, external influences) discussed
above you are required to at least discuss any two components of your choices on
how positive or negative you think it affects the success/profitability of the
business.

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Introduction to business studies

  • 1.
  • 2.
  • 3.
  • 4. Marketing analysis  Segments  Size Marketing strategy  Objectives  Niche v Mass marketing  Portfolio analysis Marketing research  Primary sector  Secondary sector Marketing mix  The seven (7) Ps  Elasticity of demand
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Market structure  Monopoly  Oligopoly  Perfect competition  Imperfect competition The macro-economy  Business cycle  Government objectives  Government policies
  • 11. From the six components ( marking, objectives & strategy, human resource, production management, accounting and finance, external influences) discussed above you are required to at least discuss any two components of your choices on how positive or negative you think it affects the success/profitability of the business.

Editor's Notes

  1. Mr J Sibuyi email: jabu.sibuyi6@gmail.com