This document outlines key concepts in marketing analysis including market segmentation, marketing strategy objectives, marketing mix principles, market structure types, and how macroeconomic factors can influence business. It discusses six components of business and requires discussion of how at least two components, such as marketing and production management, can positively or negatively impact business success.

4. Marketing analysis
 Segments
 Size
Marketing strategy
 Objectives
 Niche v Mass marketing
 Portfolio analysis
Marketing research
 Primary sector
 Secondary sector
Marketing mix
 The seven (7) Ps
 Elasticity of demand

10. Market structure
 Monopoly
 Oligopoly
 Perfect competition
 Imperfect competition
The macro-economy
 Business cycle
 Government objectives
 Government policies

11. From the six components ( marking, objectives & strategy, human resource,
production management, accounting and finance, external influences) discussed
above you are required to at least discuss any two components of your choices on
how positive or negative you think it affects the success/profitability of the
business.