This document provides steps for starting an online business. It discusses e-commerce, which is the buying and selling of products and services electronically. E-commerce transactions involve the sale or purchase of goods or services conducted over computer networks specifically for receiving or placing orders. There are three main categories of e-commerce: business to business (B2B), business to consumer (B2C), and consumer to consumer (C2C). The document then examines best practices of successful e-commerce companies like Amazon and Zalando, focusing on their wide product selection, user-friendly interfaces, and customer-centric services.
ABOUT YOU, co-founded by Tarek Müller in 2014, and established in Europe, is one of the leading online fashion retail e-commerce and B2C business platforms.
PRINTED BY J Kingston [email protected]. Printing is for pe.docxsleeperharwell
PRINTED BY: J Kingston <[email protected]>. Printing is for personal, private use only. No part of this book may be reproduced or transmitted without publisher's
prior permission. Violators will be prosecuted.
CHAPTER 1 OVERVIEW OF ELECTRONIC COMMERCE
Content
Opening Case: Zappos WOWs Their
1.1 Electronic Commerce: Definitions and Concepts
1.2 The Electronic Commerce Field: Classification, Content, and History
1.3 E-Commerce 2.0: From Web 2.0 to Enterprise Social Networking and Virtual Worlds
1.4 The Digital World: Economy, Enterprises, and Society
1.5 Electronic Commerce Drivers and the Changing Business Environment
1.6 Electronic Commerce Business Models
1.7 Benefits, Limitations, and Impacts of Electronic Commerce
1.8 Overview of This Book
Managerial Issues
Closing Case: Beijing 2008: A Digital Olympics
Learning Objectives
Upon completion of this chapter, you will be able to:
1. Define electronic commerce (EC) and describe its various categories.
2. Describe and discuss the content and framework of EC.
3. Describe the major types of EC transactions.
4. Discuss e-commerce 2.0.
5. Understand the elements of the digital world.
6. Describe the drivers of EC as they relate to business pressures and organizational responses.
7. Describe some EC business models.
8. Describe the benefits and limitations of EC to organizations, consumers, and society.
Opening Case: ZAPPOS WOWs THEIR CUSTOMERS
Zappos.com Inc. (“Zappos.com”; zappos.com) is an online retailer with one of the largest selection of
shoes anywhere—online or offline.
2
Introduction to Electronic Commerce for Ashford University, 3rd Edition Page 1 of 4
Black Ice Software LLC
Demo version
PRINTED BY: J Kingston <[email protected]>. Printing is for personal, private use only. No part of this book may be reproduced or transmitted without publisher's
prior permission. Violators will be prosecuted.
The Opportunity
Nick Swinmurn founded the company in 1999 after spending a day at a San Francisco mall looking
for a pair of shoes and returning home empty-handed. If one store had the right style, it did not have
the right color; the next store had the right color, but it did not have the correct size. Nick tried to
locate the shoes he wanted online, but after a frustrating day of browsing, he discovered that he was
unable to find what he wanted online.
Swinmurn discovered that there was no major online retailer that specialized in shoes. So, he decided
to create a Web site that offered the very best selection in shoes in terms of brands, styles, colors,
sizes, and widths.
The
Solution
The company’s strategy was to offer such a huge selection that the customers would say WOW! And
by 2009 this selection exceeded 3.3 million items (from 1,200 vendors)—unmatchable by any online
or offline store.
The company’s initial business model was to sell only online, and only shoes. This model has
evolved to also sell several related products ranging from jewelry to.
In this thorough guideline in this comprehensive guide, we'll dive into the world of top shopping applications available for Android and iOS devices. We'll explore their distinctive features, easy-to-use interfaces, and seamless buying experiences that have captured the attention of millions of customers worldwide.
"E commerce is playing very important role in the economic development of the country. The extension of ecommerce volumes in India is attracting the attention of players around the world. The e commerce has changed the way business is done in India. People have evolved as one of the most effective instruments of economic transformation. E commerce sector has been facing so many problems as number of Indian users are increasing rapidly. Today, the Indian people are more aware towards digital medium. Digital medium tools play vital role in their regular life. The main benefits of e commerce is Niche market dominance. The main challenges of e commerce are technological disruption, lack of awareness, security issues and no physical presence. Mrs. Arati Ramchandra Magdum ""E-commerce Users in India"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23052.pdf
Paper URL: https://www.ijtsrd.com/management/marketing/23052/e-commerce-users-in-india/mrs-arati-ramchandra-magdum"
This case study report is detail analysis of Amazon.com. The report describes the List of areas that
it has been working, the business models it has adopted and the various strategies that it has
implemented to make it one of the most successful E-commerce platform. This case study reflects
that using the strategies and model adopted by Amazon's can leads any other E-commerce site to get
successful. This case study also shows that how the different models and strategies must be
implemented with respect to the dynamic environment of the E-commerce.
ABOUT YOU, co-founded by Tarek Müller in 2014, and established in Europe, is one of the leading online fashion retail e-commerce and B2C business platforms.
PRINTED BY J Kingston [email protected]. Printing is for pe.docxsleeperharwell
PRINTED BY: J Kingston <[email protected]>. Printing is for personal, private use only. No part of this book may be reproduced or transmitted without publisher's
prior permission. Violators will be prosecuted.
CHAPTER 1 OVERVIEW OF ELECTRONIC COMMERCE
Content
Opening Case: Zappos WOWs Their
1.1 Electronic Commerce: Definitions and Concepts
1.2 The Electronic Commerce Field: Classification, Content, and History
1.3 E-Commerce 2.0: From Web 2.0 to Enterprise Social Networking and Virtual Worlds
1.4 The Digital World: Economy, Enterprises, and Society
1.5 Electronic Commerce Drivers and the Changing Business Environment
1.6 Electronic Commerce Business Models
1.7 Benefits, Limitations, and Impacts of Electronic Commerce
1.8 Overview of This Book
Managerial Issues
Closing Case: Beijing 2008: A Digital Olympics
Learning Objectives
Upon completion of this chapter, you will be able to:
1. Define electronic commerce (EC) and describe its various categories.
2. Describe and discuss the content and framework of EC.
3. Describe the major types of EC transactions.
4. Discuss e-commerce 2.0.
5. Understand the elements of the digital world.
6. Describe the drivers of EC as they relate to business pressures and organizational responses.
7. Describe some EC business models.
8. Describe the benefits and limitations of EC to organizations, consumers, and society.
Opening Case: ZAPPOS WOWs THEIR CUSTOMERS
Zappos.com Inc. (“Zappos.com”; zappos.com) is an online retailer with one of the largest selection of
shoes anywhere—online or offline.
2
Introduction to Electronic Commerce for Ashford University, 3rd Edition Page 1 of 4
Black Ice Software LLC
Demo version
PRINTED BY: J Kingston <[email protected]>. Printing is for personal, private use only. No part of this book may be reproduced or transmitted without publisher's
prior permission. Violators will be prosecuted.
The Opportunity
Nick Swinmurn founded the company in 1999 after spending a day at a San Francisco mall looking
for a pair of shoes and returning home empty-handed. If one store had the right style, it did not have
the right color; the next store had the right color, but it did not have the correct size. Nick tried to
locate the shoes he wanted online, but after a frustrating day of browsing, he discovered that he was
unable to find what he wanted online.
Swinmurn discovered that there was no major online retailer that specialized in shoes. So, he decided
to create a Web site that offered the very best selection in shoes in terms of brands, styles, colors,
sizes, and widths.
The
Solution
The company’s strategy was to offer such a huge selection that the customers would say WOW! And
by 2009 this selection exceeded 3.3 million items (from 1,200 vendors)—unmatchable by any online
or offline store.
The company’s initial business model was to sell only online, and only shoes. This model has
evolved to also sell several related products ranging from jewelry to.
In this thorough guideline in this comprehensive guide, we'll dive into the world of top shopping applications available for Android and iOS devices. We'll explore their distinctive features, easy-to-use interfaces, and seamless buying experiences that have captured the attention of millions of customers worldwide.
"E commerce is playing very important role in the economic development of the country. The extension of ecommerce volumes in India is attracting the attention of players around the world. The e commerce has changed the way business is done in India. People have evolved as one of the most effective instruments of economic transformation. E commerce sector has been facing so many problems as number of Indian users are increasing rapidly. Today, the Indian people are more aware towards digital medium. Digital medium tools play vital role in their regular life. The main benefits of e commerce is Niche market dominance. The main challenges of e commerce are technological disruption, lack of awareness, security issues and no physical presence. Mrs. Arati Ramchandra Magdum ""E-commerce Users in India"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23052.pdf
Paper URL: https://www.ijtsrd.com/management/marketing/23052/e-commerce-users-in-india/mrs-arati-ramchandra-magdum"
This case study report is detail analysis of Amazon.com. The report describes the List of areas that
it has been working, the business models it has adopted and the various strategies that it has
implemented to make it one of the most successful E-commerce platform. This case study reflects
that using the strategies and model adopted by Amazon's can leads any other E-commerce site to get
successful. This case study also shows that how the different models and strategies must be
implemented with respect to the dynamic environment of the E-commerce.
Electronic retailing (E-tailing) is the sale of goods and services through the Internet. ... E-tailing requires companies to tailor their business models to capture Internet sales, which can include building out distribution channels such as warehouses, Internet webpages, and product shipping centers.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
1. Start an on-line business
- step by step -
This course reflects the views only of the author, and the European Commission
cannot be held responsible for any use that may be made of the information
contained therein.
2. Fundatia Casa Cartii Valcea - Romania
Euroform RFS - Italy
School of Adults Consumer - Cyprus
Berlink ETN GmbH - Germany
Alfa idejos ir technologijos- Lithuania
Help Udruga za Pomoć Mladima Split - Croatia
Second Chance School of Agrinio - Greece
Training Vision Ltd – United Kingdom
Click to Career Project (C2C) is a Learning Partnership funded by the European
Commission through Grundtvig Programme and will run for two years (2013-2015).
This course is conducted through the collaboration of eight European organizations:
http://clicktocareer.mixxt.eu/
3. WHAT IS E-COMMERCE?
There is a sector that economical crises do not hear
about.
E-Commerce is the only sales channel that is
growing
E-commerce also called electronic commerce is
the buying and selling of products and services
process by businesses and consumers through
an electronic medium.
4. WHAT IS E-COMMERCE TRANSACTION?
E-commerce transaction
is the sale or purchase
of goods or services,
conducted over
computer networks by
methods specifically
designed for the
purpose of receiving or
placing of orders.
5. E-COMMERCE CATEGORIES:
• B2B or Business to Business:
• B2C or Business to Consumer:
• C2C or Consumer to Comsumer:
6. LET’S LOOK AT SOME BEST PRACTICES
It was one of the first major companies to sell goods over the Internet.The
company began as an online bookstore, offering a much greater choice of
titles of any major book store. Bezos, Amazon's founder, then renamed his
company with the name "Amazon“ from the name of Amazon River.
Amazon expanded quickly by offering new sections for new product lines.
A particular feature of the Amazon website is to make possible for
customers to review the items on the page, evaluating them on a scale
from one to five.
Robert Gentz and David Schneider, the two founders, who had the
idea of trying to apply the model of online sales of shoes in Germany,
and there was still no one to propose something similar.The offer is
incredibly wide and designed to meet everyone's needs, so in addition
to products to offer, it pays particular attention to ways in which users
will find what they want. It is therefore of primary importance to make
the catalog easily navigable.
It offers a service product, such as "shipping and rendered free",
"money back", "free assistance", which greatly influence the client in
the selection of the site as a place of purchase.
