SlideShare a Scribd company logo
From Value Chain to Value Constellation: Designing Interactive Strategy  Group 5 Mu Xiwei Kanza Mukhtar Gao Jie  Wang Yiqing
Strategy is the art of creating value.
Value Chain Inbound Logistics Marketing Distribution Service Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Production Value Value Value Value
Value Chain Value Constellation Technology Technology Technology Technology Technology Globalization
Company Inbound Logistics Service Distribution Production Marketing Supplier Customer Value Value
[object Object],[object Object],[object Object]
Value Constellation ,[object Object],[object Object],[object Object]
By Richard and Rafael goal is to mobilize customers to create their own value from offerings by  company while company come up with these offerings by being the center of constellation of goods  and services and by Building better fit netween relationships and knowledge.
A Method and System for Placing and processing a Purchase Order Via a Communications Network.  Amazon is a huge global brand. It is recognizable for two main reasons. It was one of the original dotcoms, and over the last decade it has developed a customer base of around 30 million people. It was an early exploiter of online technologies for e-commerce, which made it one of the first online retailers. It has built on nits early successes with books, and now has product categories that include electronics, toys and games and more. Amazon is a profitable organization. In 2005 profits for the three months to June dipped 32% to $52m (£29.9m) from $76m in the same period in 2004. Sales jumped 26% to $1.75bn.  http:// www.marketingteacher.com/SWOT/amazon_swot.htm
 
ACTING AS A CENTER OF A CONSTELLATION OF SERVICES, GOODS AND DESIGNS
STRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object],http:// www.marketingteacher.com/SWOT/amazon_swot.htm
VALUES ,[object Object],[object Object],http:// www.marketingteacher.com/SWOT/amazon_swot.htm
The company is now increasingly cashing in on its credentials as an online retail pioneer by selling its  expertise to major store groups. For example, British retailer Marks and Spencer announced a joint venture  with Amazon to sell its products and service online. Other recent collaborations have been with Target, Toys-R-Us and the NBA. Amazon's new Luxembourg-based division aims to provide tailored services  to retailers as a technology service provider in Europe. There are also opportunities for Amazon to build collaborations with the public sector. For example the  company announced a deal with the British Library, London, in 2004. The benefit is that customers can  search for rare or antique books. The library's catalogue of published works is now on the Amazon website, meaning it has details of more than 2.5m books on the site. In 2004 Amazon moved into the Chinese market, by buying china's biggest online retailer, Joyo.com .  The deal was reported to be worth around $75m (£40m). Joyo.com has many similarities to its new owner,  in that it retails books, movies, toys, and music at discounted prices. INCENTIVES: global market, 30 million customers, brand names. http:// www.marketingteacher.com/SWOT/amazon_swot.htm
[object Object],[object Object],[object Object],[object Object],[object Object],THE GOAL IS NOT TO CREATE VALUE FOR CUSTOMERS BUT TO  MOBILIZE CUSTOMERS TO CREATE THEIR OWN VALUE  FROM THE  COMPANIES VARIOUS OFFERINGS
NEW LOGIC OF VALUE
Amazon.com is planning to allow sellers of used goods on its site to branch into new businesses, an analyst said Tuesday, in a move that could put pressure on eBay. Currently, people and businesses can sell used goods on the site only if Amazon itself offers the same items new. For instance, if Amazon sells a CD by the rock group U2, then it allows a seller to offer a used copy of the CD. This way, Amazon doesn't need to create new product descriptions or displays.  Under the new plan, sellers would be able to create their own product descriptions and displays. http://www.news.com/2100-1017-913659.html
Thank you for listening!

More Related Content

What's hot

Procter& Gamble: Harvard Marketing Case Study Analysis
Procter& Gamble: Harvard Marketing Case Study AnalysisProcter& Gamble: Harvard Marketing Case Study Analysis
Procter& Gamble: Harvard Marketing Case Study Analysis
Vasudha Harlalka
 
Wayfair Deck
Wayfair DeckWayfair Deck
Wayfair Deck
Jason Moser
 
7ps of amazon
7ps of amazon7ps of amazon
7ps of amazon
Harsh Kumar
 
Amazon swot analysis 2017
Amazon swot analysis 2017Amazon swot analysis 2017
Amazon swot analysis 2017
Strategic Management Insight
 
Amazon
AmazonAmazon
Amazon
Umair Mirza
 
Strategic Global Amazon Analysis
Strategic Global Amazon AnalysisStrategic Global Amazon Analysis
Strategic Global Amazon Analysis
Anu Reddy
 
Amazon Business & Revenue Model
Amazon Business & Revenue ModelAmazon Business & Revenue Model
Amazon Business & Revenue Model
Neha Virmani
 
Apple inc. mini case study
Apple inc. mini case study Apple inc. mini case study
Apple inc. mini case study
Tanumoy Ghosh
 
Warby Parker Competitive Strategy
Warby Parker Competitive StrategyWarby Parker Competitive Strategy
Warby Parker Competitive Strategy
Avril Shih-Ching Chang
 
UNIQLO
UNIQLOUNIQLO
UNIQLO
Kejin Wu
 
Amazon.com Strategic Analysis
Amazon.com Strategic AnalysisAmazon.com Strategic Analysis
Amazon.com Strategic Analysis
Max Jallifier
 
STARBUCKS INTEGRATED MARKETING COMMUNICATION CAMPAIGN
STARBUCKS INTEGRATED MARKETING COMMUNICATION CAMPAIGNSTARBUCKS INTEGRATED MARKETING COMMUNICATION CAMPAIGN
STARBUCKS INTEGRATED MARKETING COMMUNICATION CAMPAIGN
Sameer10031993
 
Alibaba Global Strategy
Alibaba Global StrategyAlibaba Global Strategy
Alibaba Global Strategy
Alexandr Kudasov
 
Alibaba case study
Alibaba case studyAlibaba case study
Alibaba case study
nikhil nandyala
 
Case Analysis of Nespresso
Case Analysis of NespressoCase Analysis of Nespresso
Case Analysis of Nespresso
Sonia Grover
 
Alibaba.com and Alibaba Group 2017
Alibaba.com and Alibaba Group 2017Alibaba.com and Alibaba Group 2017
Alibaba.com and Alibaba Group 2017
CarolineYuTzuHuang
 
singtel-annual-report-2021.pdf
singtel-annual-report-2021.pdfsingtel-annual-report-2021.pdf
singtel-annual-report-2021.pdf
ssuser09715e
 
Apple
AppleApple
Amazon business plan
Amazon business planAmazon business plan
Amazon business plan
Anil Kumar
 

What's hot (20)

Procter& Gamble: Harvard Marketing Case Study Analysis
Procter& Gamble: Harvard Marketing Case Study AnalysisProcter& Gamble: Harvard Marketing Case Study Analysis
Procter& Gamble: Harvard Marketing Case Study Analysis
 
Wayfair Deck
Wayfair DeckWayfair Deck
Wayfair Deck
 
7ps of amazon
7ps of amazon7ps of amazon
7ps of amazon
 
Amazon swot analysis 2017
Amazon swot analysis 2017Amazon swot analysis 2017
Amazon swot analysis 2017
 
Amazon
AmazonAmazon
Amazon
 
Strategic Global Amazon Analysis
Strategic Global Amazon AnalysisStrategic Global Amazon Analysis
Strategic Global Amazon Analysis
 
Amazon Business & Revenue Model
Amazon Business & Revenue ModelAmazon Business & Revenue Model
Amazon Business & Revenue Model
 
Apple inc. mini case study
Apple inc. mini case study Apple inc. mini case study
Apple inc. mini case study
 
Apple factors
Apple factorsApple factors
Apple factors
 
Warby Parker Competitive Strategy
Warby Parker Competitive StrategyWarby Parker Competitive Strategy
Warby Parker Competitive Strategy
 
UNIQLO
UNIQLOUNIQLO
UNIQLO
 
Amazon.com Strategic Analysis
Amazon.com Strategic AnalysisAmazon.com Strategic Analysis
Amazon.com Strategic Analysis
 
STARBUCKS INTEGRATED MARKETING COMMUNICATION CAMPAIGN
STARBUCKS INTEGRATED MARKETING COMMUNICATION CAMPAIGNSTARBUCKS INTEGRATED MARKETING COMMUNICATION CAMPAIGN
STARBUCKS INTEGRATED MARKETING COMMUNICATION CAMPAIGN
 
Alibaba Global Strategy
Alibaba Global StrategyAlibaba Global Strategy
Alibaba Global Strategy
 
Alibaba case study
Alibaba case studyAlibaba case study
Alibaba case study
 
Case Analysis of Nespresso
Case Analysis of NespressoCase Analysis of Nespresso
Case Analysis of Nespresso
 
Alibaba.com and Alibaba Group 2017
Alibaba.com and Alibaba Group 2017Alibaba.com and Alibaba Group 2017
Alibaba.com and Alibaba Group 2017
 
singtel-annual-report-2021.pdf
singtel-annual-report-2021.pdfsingtel-annual-report-2021.pdf
singtel-annual-report-2021.pdf
 
Apple
AppleApple
Apple
 
Amazon business plan
Amazon business planAmazon business plan
Amazon business plan
 

Viewers also liked

From Value Chain to Value Constellation
From Value Chain to Value ConstellationFrom Value Chain to Value Constellation
From Value Chain to Value ConstellationWangTao
 
From value chain to value constellation
From value chain to value constellationFrom value chain to value constellation
From value chain to value constellationDaniel_Thomasson
 
Defining The Value Of Integration
Defining The Value Of IntegrationDefining The Value Of Integration
Defining The Value Of IntegrationDavid Linthicum
 
10 disruptive innovation
10 disruptive innovation10 disruptive innovation
10 disruptive innovationWesley Shu
 
Disruptive Innovation
Disruptive InnovationDisruptive Innovation
Disruptive InnovationWesley Shu
 

Viewers also liked (6)

From Value Chain to Value Constellation
From Value Chain to Value ConstellationFrom Value Chain to Value Constellation
From Value Chain to Value Constellation
 
From value chain to value constellation
From value chain to value constellationFrom value chain to value constellation
From value chain to value constellation
 
Defining The Value Of Integration
Defining The Value Of IntegrationDefining The Value Of Integration
Defining The Value Of Integration
 
10 keys to values integration
10 keys to values integration10 keys to values integration
10 keys to values integration
 
10 disruptive innovation
10 disruptive innovation10 disruptive innovation
10 disruptive innovation
 
Disruptive Innovation
Disruptive InnovationDisruptive Innovation
Disruptive Innovation
 

Similar to Value Chains To Value Constellations

Amazon in light of e marketing
Amazon in light of e marketingAmazon in light of e marketing
Amazon in light of e marketing
Nasreen Ahmad
 
Ebay and Amazon caselet
Ebay and Amazon caseletEbay and Amazon caselet
Ebay and Amazon caselet
Unitedworld School Of Business
 
Final Presentation
Final PresentationFinal Presentation
Final Presentation
Raghu Kasturi
 
Amazon
AmazonAmazon
Amazon
Ikram Khan
 
Amazon Documents
Amazon DocumentsAmazon Documents
Amazon Documents
Shaheduzzaman Saju
 
University of Wisconsin-La Crosse_Written Case
University of Wisconsin-La Crosse_Written CaseUniversity of Wisconsin-La Crosse_Written Case
University of Wisconsin-La Crosse_Written CaseNicole Lipari
 
Amazon is eating the world
Amazon is eating the worldAmazon is eating the world
Amazon is eating the world
Fabernovel
 
Amazon.com - Company Analysis (OD & HRM)
Amazon.com - Company Analysis (OD & HRM)Amazon.com - Company Analysis (OD & HRM)
Amazon.com - Company Analysis (OD & HRM)
Nikhil Saraf
 
MARKETING -Group Assignment
MARKETING -Group AssignmentMARKETING -Group Assignment
MARKETING -Group AssignmentBilal Ahmed
 
Amazon
AmazonAmazon
June 2018 Trend Report
June 2018 Trend ReportJune 2018 Trend Report
June 2018 Trend Report
Altavia Dekatlon
 
Case study on amazon.com's supply chain management practices | MBAtious
Case study on amazon.com's supply chain management practices | MBAtiousCase study on amazon.com's supply chain management practices | MBAtious
Case study on amazon.com's supply chain management practices | MBAtious
aneesh p
 
Keckley Style Integrated Marketing Communications Campaign
Keckley Style Integrated Marketing Communications CampaignKeckley Style Integrated Marketing Communications Campaign
Keckley Style Integrated Marketing Communications Campaign
Jennifer Lyon
 
Case study on amazon.com
Case study on amazon.comCase study on amazon.com
Case study on amazon.com
Kaushik Panta
 
E commerce 2008 section-c.
E commerce 2008 section-c.E commerce 2008 section-c.
E commerce 2008 section-c.StudsPlanet.com
 
E commerce 2008 section-c
E commerce 2008 section-cE commerce 2008 section-c
E commerce 2008 section-cStudsPlanet.com
 

Similar to Value Chains To Value Constellations (20)

SM project on amazone
SM project on amazoneSM project on amazone
SM project on amazone
 
Amazon in light of e marketing
Amazon in light of e marketingAmazon in light of e marketing
Amazon in light of e marketing
 
Amazon
AmazonAmazon
Amazon
 
Emkt chan
Emkt chanEmkt chan
Emkt chan
 
Ebay and Amazon caselet
Ebay and Amazon caseletEbay and Amazon caselet
Ebay and Amazon caselet
 
Final Presentation
Final PresentationFinal Presentation
Final Presentation
 
Amazon
AmazonAmazon
Amazon
 
Amazon Documents
Amazon DocumentsAmazon Documents
Amazon Documents
 
University of Wisconsin-La Crosse_Written Case
University of Wisconsin-La Crosse_Written CaseUniversity of Wisconsin-La Crosse_Written Case
University of Wisconsin-La Crosse_Written Case
 
Amazon is eating the world
Amazon is eating the worldAmazon is eating the world
Amazon is eating the world
 
Amazon.com - Company Analysis (OD & HRM)
Amazon.com - Company Analysis (OD & HRM)Amazon.com - Company Analysis (OD & HRM)
Amazon.com - Company Analysis (OD & HRM)
 
MARKETING -Group Assignment
MARKETING -Group AssignmentMARKETING -Group Assignment
MARKETING -Group Assignment
 
Amazon
AmazonAmazon
Amazon
 
June 2018 Trend Report
June 2018 Trend ReportJune 2018 Trend Report
June 2018 Trend Report
 
Case study on amazon.com's supply chain management practices | MBAtious
Case study on amazon.com's supply chain management practices | MBAtiousCase study on amazon.com's supply chain management practices | MBAtious
Case study on amazon.com's supply chain management practices | MBAtious
 
Keckley Style Integrated Marketing Communications Campaign
Keckley Style Integrated Marketing Communications CampaignKeckley Style Integrated Marketing Communications Campaign
Keckley Style Integrated Marketing Communications Campaign
 
Task One
Task OneTask One
Task One
 
Case study on amazon.com
Case study on amazon.comCase study on amazon.com
Case study on amazon.com
 
E commerce 2008 section-c.
E commerce 2008 section-c.E commerce 2008 section-c.
E commerce 2008 section-c.
 
E commerce 2008 section-c
E commerce 2008 section-cE commerce 2008 section-c
E commerce 2008 section-c
 

Recently uploaded

falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
Falcon Invoice Discounting
 
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
Kumar Satyam
 
Digital Transformation in PLM - WHAT and HOW - for distribution.pdf
Digital Transformation in PLM - WHAT and HOW - for distribution.pdfDigital Transformation in PLM - WHAT and HOW - for distribution.pdf
Digital Transformation in PLM - WHAT and HOW - for distribution.pdf
Jos Voskuil
 
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
PaulBryant58
 
Attending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learnersAttending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learners
Erika906060
 
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxTaurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
my Pandit
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
anasabutalha2013
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
seoforlegalpillers
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
creerey
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
Ben Wann
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
tanyjahb
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Nicola Wreford-Howard
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
seri bangash
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
ofm712785
 
Filing Your Delaware Franchise Tax A Detailed Guide
Filing Your Delaware Franchise Tax A Detailed GuideFiling Your Delaware Franchise Tax A Detailed Guide
Filing Your Delaware Franchise Tax A Detailed Guide
YourLegal Accounting
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
KaiNexus
 
PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop.com LTD
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
zoyaansari11365
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
LR1709MUSIC
 
Lookback Analysis
Lookback AnalysisLookback Analysis
Lookback Analysis
Safe PaaS
 

Recently uploaded (20)

falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
 
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
 
Digital Transformation in PLM - WHAT and HOW - for distribution.pdf
Digital Transformation in PLM - WHAT and HOW - for distribution.pdfDigital Transformation in PLM - WHAT and HOW - for distribution.pdf
Digital Transformation in PLM - WHAT and HOW - for distribution.pdf
 
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
 
Attending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learnersAttending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learners
 
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxTaurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
 
Filing Your Delaware Franchise Tax A Detailed Guide
Filing Your Delaware Franchise Tax A Detailed GuideFiling Your Delaware Franchise Tax A Detailed Guide
Filing Your Delaware Franchise Tax A Detailed Guide
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
 
PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
 
Lookback Analysis
Lookback AnalysisLookback Analysis
Lookback Analysis
 

Value Chains To Value Constellations

  • 1. From Value Chain to Value Constellation: Designing Interactive Strategy Group 5 Mu Xiwei Kanza Mukhtar Gao Jie Wang Yiqing
  • 2. Strategy is the art of creating value.
  • 3. Value Chain Inbound Logistics Marketing Distribution Service Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Marketing Production Value Value Value Value
  • 4. Value Chain Value Constellation Technology Technology Technology Technology Technology Globalization
  • 5. Company Inbound Logistics Service Distribution Production Marketing Supplier Customer Value Value
  • 6.
  • 7.
  • 8. By Richard and Rafael goal is to mobilize customers to create their own value from offerings by company while company come up with these offerings by being the center of constellation of goods and services and by Building better fit netween relationships and knowledge.
  • 9. A Method and System for Placing and processing a Purchase Order Via a Communications Network. Amazon is a huge global brand. It is recognizable for two main reasons. It was one of the original dotcoms, and over the last decade it has developed a customer base of around 30 million people. It was an early exploiter of online technologies for e-commerce, which made it one of the first online retailers. It has built on nits early successes with books, and now has product categories that include electronics, toys and games and more. Amazon is a profitable organization. In 2005 profits for the three months to June dipped 32% to $52m (£29.9m) from $76m in the same period in 2004. Sales jumped 26% to $1.75bn. http:// www.marketingteacher.com/SWOT/amazon_swot.htm
  • 10.  
  • 11. ACTING AS A CENTER OF A CONSTELLATION OF SERVICES, GOODS AND DESIGNS
  • 12.
  • 13.
  • 14. The company is now increasingly cashing in on its credentials as an online retail pioneer by selling its expertise to major store groups. For example, British retailer Marks and Spencer announced a joint venture with Amazon to sell its products and service online. Other recent collaborations have been with Target, Toys-R-Us and the NBA. Amazon's new Luxembourg-based division aims to provide tailored services to retailers as a technology service provider in Europe. There are also opportunities for Amazon to build collaborations with the public sector. For example the company announced a deal with the British Library, London, in 2004. The benefit is that customers can search for rare or antique books. The library's catalogue of published works is now on the Amazon website, meaning it has details of more than 2.5m books on the site. In 2004 Amazon moved into the Chinese market, by buying china's biggest online retailer, Joyo.com . The deal was reported to be worth around $75m (£40m). Joyo.com has many similarities to its new owner, in that it retails books, movies, toys, and music at discounted prices. INCENTIVES: global market, 30 million customers, brand names. http:// www.marketingteacher.com/SWOT/amazon_swot.htm
  • 15.
  • 16. NEW LOGIC OF VALUE
  • 17. Amazon.com is planning to allow sellers of used goods on its site to branch into new businesses, an analyst said Tuesday, in a move that could put pressure on eBay. Currently, people and businesses can sell used goods on the site only if Amazon itself offers the same items new. For instance, if Amazon sells a CD by the rock group U2, then it allows a seller to offer a used copy of the CD. This way, Amazon doesn't need to create new product descriptions or displays. Under the new plan, sellers would be able to create their own product descriptions and displays. http://www.news.com/2100-1017-913659.html
  • 18. Thank you for listening!