Krishan Vadivelu is a 24-year-old British/Sri Lankan Christian artist who plays guitar and bass and creates acoustic music similar to artists like Relient K and Tom Taylor who sing about Christianity. His target audience is young adults aged 18-25 and older adults 25+ who share his religious views and values. Through his music and music videos, he aims to have his audience identify with his religious messages and find a sense of reinforcement, escape, and salvation while also gaining social empathy from fans who share his values.

1. Introducing the Artist

2. Background Information
Name: Krishan Vadivelu
Age: 24 years old
Nationality: British/Sri Lankan
Religion: Christian
Instruments played: Guitar (4 years), Bass (2 years)

3. Acoustic Genre
Krishan is an artist who creates acoustic music.
Some similar artists would be Relient K, Tom
Taylor or Robert Valdes. This is because these
artists sing about Christianity and show lots of
religious views and values in their music videos.
Krishan talks about his religious views in his
music and this can be reflected in his image
because people who shares these views will
want to listen to his music.

4. Audience – Target Market
The target audience will be young (18-25) and old
adults (25+). The music is also targeting people
with religious views and value. By targeting the
audiences beliefs we will attract people who have
similar interests to our artists e.g. views about
religion.

5. Uses and Gratifications
Our artist wants to be recognized as having religious
values and wants his audience to reflect similar values
and identify with him.
The audience will gain a sense of reinforcement
because their views are being are reinforced within
the music video
The audience will feel like they are escaping or being
diverted from their problems as the lyrics are
revolved around being saved or rescued.
Our artist will gain social empathy from the audience
by identifying with them.

6. Sonic Texture
The texture of our music will be calm and relaxing to
give the audience a sense of ‘escapism’.
The music video itself will not be too fast paced so
that the messages that are being sent across wont be
too hard to understand even though that different
people may have a different way of interpreting the
message.