Seo ppc


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Seo ppc

  1. 1. SEO & PAY PER CLICK CAMPAIGNS By...<br />Majestic Social Media<br /><br />
  2. 2. A combined SEO & Pay Per Click STRATEGY WILL HELP YOU TO ACHIEVE YOUR GOALS and drive more people to your website and increase your sales!<br />
  3. 3. Spicy Ginger Ambrosia is a blend of raw California wildflower Honey, bee pollen, certified organic powdered cinnamon and powdered ginger. <br />Content<br />SEO & Pay Per Click Statistics<br />What we do! <br />SEO & Pay Per Click<br />Clients and Examples<br />Content! <br />© Majestic Social Media – Full Service Social Media & SEO<br />
  4. 4. Majestic Social Media & SEO<br />SEO<br />Website Design<br />Pay Per Click<br /><ul><li> Set up of PPC Campaigns
  5. 5. Quality Score Improvement
  6. 6. In depth keyword analysis
  7. 7. Landing Page Creation
  8. 8. Landing Page Optimization
  9. 9. Maintenance
  10. 10. Optimization of your CPC, </li></ul> CPL, ROI! <br /><ul><li> Keyword Ranking
  11. 11. Keyword Density
  12. 12. Competition Analysis
  13. 13. Page Rank
  14. 14. Geo Targeted Campaigns
  15. 15. Google Maps Optimization
  16. 16. Website Design
  17. 17. HTML/PHP Coding
  18. 18. E-Commerce
  19. 19. X HTML 5
  20. 20. Website Content Creation
  21. 21. Blog Integration
  22. 22. Media Integration </li></ul> (Videos, chat features, etc.)<br />© Majestic Social Media – Full Service Social Media & SEO<br />
  23. 23. Majestic Social Media & SEO<br />Blog Marketing<br />Social Media<br />Content Creation<br /><ul><li> Creation of Posts and Tweets
  24. 24. Copywriting
  25. 25. Video Creation
  26. 26. Power Point Creation
  27. 27. Picture Tagging contests
  28. 28. Engaging Social Media
  29. 29. Social Scanning (Barcodes)
  30. 30. Newsletter Creation (HTML)
  31. 31. Blog Marketing Strategy
  32. 32. Creation of branded Blog
  33. 33. Blog Writing
  34. 34. Blog Marketing
  35. 35. Media Integration (Videos, </li></ul> pictures, etc.)<br /><ul><li>Social Media Synchronization
  36. 36. Social Media Strategy
  37. 37. Campaign Planning
  38. 38. Social Media Maintenance
  39. 39. Social Media Publishing
  40. 40. Social Media Set up
  41. 41. Facebook FBML Coding
  42. 42. Social Media Branding</li></ul> (customized backgrounds, etc.)<br />© Majestic Social Media – Full Service Social Media & SEO<br />
  43. 43. The importance of SEo<br /><ul><li> More than half of Fortune 500 companies had almost no search engine visibility in 2010, with their targeted keywords not ranking in the top 100 search results.
  44. 44. When looking for a new information, online 37% of internet users start their searches on a search engine, followed by portals, such as yahoo or msn with 34%. </li></ul>- 80 million people get their news online every day<br />- 100 million people use search engines every day<br />- 64% of journalists use Google or Yahoo! to follow the news<br />There are even some estimates that show about 80% of all internet sessions begin with a search. So, it’s clear that there are many benefits to be obtained by optimizing your website!<br />© Majestic Social Media – Full Service Social Media & SEO<br />
  45. 45. Social Media Marketing<br />What We Do! <br />
  46. 46. How do you reach consumers?<br />You need a web presence <br />and many ways to be found! <br />More quality content Published in more places = More customers! <br />© Majestic Social Media – Full Service Social Media & SEO<br />
  47. 47. How do you reach consumers?<br />Search Discovery!<br />Social Discovery!<br />Reputation! <br />© Majestic Social Media – Full Service Social Media & SEO<br />
  48. 48. What is quality content?<br />© Majestic Social Media – Full Service Social Media & SEO<br />
  49. 49. SEO Strategy<br />Analysis<br />SEO Analysis<br />Website Analysis<br />TARGET MARKET! <br />TARGET MARKET! <br />Strategic Planning<br />Goals<br />Vision<br />Mission<br />Operative Planning<br />REPUTATION<br />SEO<br />PPC<br />BOOKMARKING<br />E-Commerce<br />© Majestic Social Media – Full Service Social Media & SEO<br />
  50. 50. Social Media Marketing<br />CISS Formula<br />© Majestic Social Media – Full Service Social Media & SEO<br />
  51. 51. Overall Strategy<br />
  52. 52. Keyword Optimization<br />Bookmark Website<br />Create Backlinks<br />Website Creation + Optimization<br />Social Media Marketing<br />SEO and Bookmarking<br />We create and optimize websites and showcase all of your offers! <br /><ul><li>Interactive
  53. 53. Special Offers
  54. 54. Discounts
  55. 55. Contests, etc.</li></ul><br /><br /><br /><br />& more<br />© Majestic Social Media – Full Service Social Media & SEO<br />
  56. 56. <br /> <br /> <br /> <br />Business Directories<br />Publish PR Releases<br /><br /><br /> <br /> <br /> <br /><br /><br />And more directories<br />Share Content<br />Power Point Presentation or Documents<br /><br /><br /><br /><br />and more<br />© Majestic Social Media – Full Service Social Media & SEO<br />
  57. 57.<br /><br /><br /> <br />Viral Marketing<br />Classified Ads<br />Blog Set up and Publishing<br /> <br /><br /><br /><br />and more<br />Website Integration<br />Blog Integration<br /> <br /><br /> <br /> <br />And more<br />© Majestic Social Media – Full Service Social Media & SEO<br />
  58. 58. CQ/s/dark<br />SEO<br />
  59. 59. Definition seo<br />Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines, via search results. <br />
  60. 60. How can seo help you?<br />
  61. 61. How does Google determine a highly ranked site?<br />
  62. 62. First, why Google? <br />Let’s look at market share:<br />1st Why google? <br />
  63. 63. Google<br />Google’s Algorithm – Part 1<br />Relevancy<br />
  64. 64. Google<br />Google first decides whether your site is relevant based on its text. <br />You need text on your site targeting specific keyword phrases.<br />
  65. 65. Google<br /><ul><li>Once Google determines your web site pages are relevant, you need to increase your authority.
  66. 66. You need citations from other web sites, thereby recommending you as a destination for your products and services.</li></li></ul><li>Google<br />What can I change to improve my google ranking today? <br />
  67. 67. Google<br /><ul><li>Title Tag – Should match to keyword phrases
  68. 68. Headlines – Should match to keyword phrases
  69. 69. Content – The more the better
  70. 70. Properly Validated Website
  71. 71. Fast Loading
  72. 72. Organized Web Site
  73. 73. Internal Linking Structure</li></li></ul><li>FINALLY!<br /><ul><li>Links, Links and more Links
  74. 74. Quality Links are valued more.
  75. 75. Quantity is not the goal.</li></li></ul><li>SMM – SEO + PPC<br />SEM = SEO + PPC<br />Search Engine Marketing (SEM) is divided into two camps:<br /><ul><li>PPC – Pay Per Click
  76. 76. also called “Paid” or “Sponsored” listings
  77. 77. SEO – Search Engine Optimization
  78. 78. also called “Natural” or “Organic” listings</li></ul>To confuse the issue further, “SEM” is commonly interchanged with “PPC”. <br />However, “SEO” always refers to unpaid positioning.<br />
  79. 79. Pay per click campaigns<br />
  80. 80. Pay per click campaigns<br />
  81. 81. Language of PPC<br />SPONSORED SEARCH: Pay-per-click distribution tactic that displays your ads in the sponsored search results at the top, along the side, and across the bottom of search results pages for searches that relate to your keywords.<br />CONTENT PLACEMENT TARGETING: Pay-per-click distribution tactic that displays your ads alongside relevant articles such as product reviews, news articles, etc. on the Yahoo and Google distribution network.<br />AD TEXT: The marketing message displayed to prospective customers. An ad contains a title, description, and URL.<br />
  82. 82. Language of PPC<br />LANDING PAGE: The page on a web site where one is taken after clicking on a advertisement. While this can be any page, it is often a page designed to expand on the service or product mentioned in the initial advertisement.<br />CAMPAIGN: A campaign contains one or more ad groups sharing the same budget, schedule and geo-targeting criteria. A campaign is typically created to support a particular marketing goal.<br />KEYWORD: A word or phrase that relates to the products or services you wish to advertise. When prospective customers are looking for information related to what you sell, and they type your keywords into a search box, your ads may be displayed.<br />
  83. 83. Language of PPC<br />CONVERSIONS: The completion of an action that you value, such as a purchase, registration, or sign-up.<br />IMPRESSIONS: The number of times an ad is displayed in search results or on sites.<br />CLICK-THROUGH RATE (CTR): The number of clicks received divided by the number of impressions generated. Example: An ad that is displayed 100 times and receives 10 clicks has a click-through rate of 10%.<br />AVE CPC: Average cost per click. The average price you paid each time your ad was clicked.<br />
  84. 84. Business Directories! <br />
  85. 85. Business Directories to put you on! <br />superpages<br />yellowpages<br />hotfrog<br /><br /><br /><br />hotfrog<br />Citysearch<br /><br /><br /><br /><br /><br /><br /><br /><br />Google Maps<br /><br /><br />© Majestic Social Media – Full Service Social Media & SEO<br />
  86. 86. Blog Marketing<br />
  87. 87. Blog Marketing<br />We set up blogs on wordpress in order to be able to promote that blog and treat it as a second website. We promote the blog using the following blogging directories and more! <br />Technorati<br /><br /><br /><br /><br /><br /><br /><br /><br /><br />© Majestic Social Media – Full Service Social Media & SEO<br />
  88. 88. Online PR<br />
  89. 89. Online PR<br />We write and publish PR Releases on a weekly or Bi-Weekly basis on the following platforms & More! <br /><br /><br /><br /><br /><br /><br /><br /><br />© Majestic Social Media – Full Service Social Media & SEO<br />
  90. 90. Bookmarking <br />
  91. 91. Bookmarking<br />We bookmark Your website on the following bookmarking sites and about 300 more… <br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />© Majestic Social Media – Full Service Social Media & SEO<br />
  92. 92. Work Examples<br />
  93. 93. Printed Silk Fabrics! <br />SEO + Social Media Client, based in Los Angeles!<br /><br />