Slideshare Growth Planning

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Daniel Smith

Planning for growth
Or how to build growth into your business from the ground up
#GrowBrisbane #UBGM16
By: Daniel E. Smith

Program
5 Keys to growth
Establish the baseline
Understand the journey
Formulate Ideas
Test, Test, Test
Analyse results
#GrowBrisbane #UBGM16

1.Crystal clear purpose
#GrowBrisbane #UBGM16

2.Crystal clear niche
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CONSUMER
ELECTRONICS
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3.Ideal customer persona
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4.Valuable proposition
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MOST RELEVANT
ANSWERS
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MOST
INNOVATIVE
PRODUCTS
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INDEX THE
WORLD’S INFO
IN 100 YEARS
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Establish the baseline
#GrowBrisbane #UBGM16

Growth = Have - Had
Defined period of time
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What can you measure to see
progress toward your goal?
#GrowBrisbane #UBGM16

How much do you have now?
#GrowBrisbane #UBGM16

#GrowBrisbane #UBGM16
Had
Period of time
Have
+ Growth
- Growth
Have

Understand the journey
#GrowBrisbane #UBGM16

Levers
Acquisition
Activation
Revenue
Referral
Retention
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Acquisition
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Discovery and exploration of your product/service

Activation
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Conversion and experience

Revenue
#GrowBrisbane #UBGM16
How do you get paid, how easy is it to pay

Referrals
#GrowBrisbane #UBGM16
Shareability of your product/service

Retention
#GrowBrisbane #UBGM16
Opportunities for repeat business

Growth is a team sport
#GrowBrisbane #UBGM16

How can your team contribute
their growth ideas?
#GrowBrisbane #UBGM16

Impact, Confidence, Ease
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I + C + E / 3 = Score
#GrowBrisbane #UBGM16

5 + 3 + 4 / 3 = ICE Score 4
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1 = Bad 10 = Do it right now, don’t wait

Fastest growing companies test
#GrowBrisbane #UBGM16

At least three experiments / week
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Choose growth lever
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Test the highest scoring ideas
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Monitor the progress continually
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What worked? What didn’t?
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What can you learn?
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#GrowBrisbane #UBGM16
IMPLEMENTED DECERRS

#GrowBrisbane #UBGM16
/savvysuecooper
/sue.z.cooper
/GrowthHackerAU
/GrowthHackerAU
@GrowthHackerAU
DanielE.Smith
SueCooper

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